stc Group named Middle East’s ‘sustainability champion’

Mashaal Al-Rubaian, general manager of corporate communications at stc, received the award during a ceremony held in Dubai.
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Updated 14 March 2023
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stc Group named Middle East’s ‘sustainability champion’

stc Group, the leading digital enabler in the region, won the Sustainability Middle East Champion of the Year Award 2023, given by SME Awards — Sustainability Middle East. The awards highlight the region’s best sustainability and climate actions.
Mashaal Al-Rubaian, general manager of corporate communications at stc, received the award during a ceremony held in Dubai.
With climate change becoming an existential threat, stc worked toward accomplishing net-zero/low-carbon emission and sustainable operations and adopted innovative sustainability strategies by migrating to renewable energy sources, eco-friendly raw materials, and technologically advanced low-carbon-footprint machinery and equipment.
stc was recognized for its unique sustainability program, which when implemented resulted in measurable improvements in making the industry and day-to-day living cleaner and greener for people in the Middle East.
In February, stc signed the environmental position statement and committed to fulfilling a number of obligations, which include a reduction in the environmental impact of stc’s products, services and network operations by driving digitization to maximize its positive impact on the environment. The group aims to exceed environmental legal obligations imposed by relevant laws and regulations, continuously update and improve its environmental management system, by creating related objectives, science-based targets and deploying specific mitigation programs, in addition to minimizing energy consumption, reducing GHG emissions, promoting energy efficiency and integrating low-carbon energy solutions.
Moreover, the group is committed to reducing the environmental impact of its fleet through a combination of cleaner vehicles, fuel-efficient operation systems, minimizing waste and preserving biodiversity. stc has also confirmed its commitment to raising awareness of the importance of environmental protection and sustainability among all its stakeholders and performing yearly internal and external verifications to ensure the accuracy and credibility of its environmental data.

 


Saudi Awwal Bank becomes first Middle East bank to earn 7-star CinOrg innovation accreditation

Saeed Assiri, chief innovation banking officer at SAB
Updated 05 March 2026
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Saudi Awwal Bank becomes first Middle East bank to earn 7-star CinOrg innovation accreditation

Saudi Awwal Bank has become the first bank in the Middle East to receive a 7‑star Certified Innovative Organization rating from the Global Innovation Institute, the highest recognition awarded by the institute.

The accreditation marks a significant step in SAB’s innovation strategy and follows an innovation maturity assessment conducted by the institute in December 2025. The review, which built on an earlier assessment in December 2023, raised the bank’s maturity level from “Champion” to “Leader.” The new rating reflects SAB’s institutionalized approach to innovation, its enterprise-wide impact and its ability to consistently deliver measurable results.

With the 7‑star rating, SAB becomes the first bank in the region to reach the highest innovation maturity level, strengthening its position as a regional reference point for innovation-led and future-ready banking.

In 2025, the bank opened its flagship Innovation Centre and secured six internationally recognized innovation awards, along with a lab accreditation. The centre has supported SAB’s efforts to accelerate the adoption of advanced technologies, encourage cross-functional collaboration and reinforce its standing as a regional leader in financial innovation.

Saeed Assiri, chief innovation banking officer at SAB, said the recognition reflects years of focused work to build a sustainable innovation ecosystem.

“By investing in SAB’s culture, governance and talent, innovation enables the bank to remain future-ready,” he said. “This milestone reinforces our role in accelerating financial innovation in Saudi Arabia and delivering long-term value for our customers.”

The certification adds to SAB’s broader efforts to strengthen its innovation capabilities as the Kingdom’s banking sector continues to evolve.