As long as there are humans, there will be problems for startups to solve, GEN chairman says at Biban 2023
Updated 12 March 2023
Reina Takla Nour El-Shaeri
RIYADH: Startups do not need to have a brand new idea in order to succeed, chairman of the Global Entrepreneurship Network Jeff Hoffman said as he talked up the importance of trying to fix current problems.
Speaking on the sidelines of the global entrepreneurship event Biban 2023, Hoffman shared his entrepreneurial insights and guidance with Arab News.
Hoffman went on to explain that startups usually focus on building something that is new and unique, but they should focus on fixing something that is broken as it is one of the fundamental guidelines for entrepreneurship.
“The market is so big that there's room for everybody. So you do not have to have a brand new idea that nobody’s ever thought of in order to be successful in business. It just has to be a big enough market,” Hoffman told Arab News.
One idea is for entrepreneurs to focus on building products that satisfy regional discrepancies by taking what is already done and recultivating it onto cultural values.
“If I'm launching something in the United States, I wouldn't have the cultural background to understand how to work with customers in the Gulf region. So you could launch the same idea, but with the cultural salt and pepper that makes it work here,” he said.
He added that as long as there are humans, there will always be problems for startups to solve.
“There's a lot of people here in the Kingdom and in the region that have great ideas, but they've never built a company on their own. So having access to mentorship, events like Biban, and having access to people who've done this before and having access to content about entrepreneurship so that the local entrepreneur that has an idea has help launching it into a business, that is what we focus on,” he added.
Hoffman explained that Saudi entrepreneurs should seek mentorship as well as a customer-centric approach when starting a business.
“You can't build this yourself, whatever your idea is. And too many entrepreneurs are struggling, trying to do everything themselves. From the beginning, you need to start looking around to see who you can add to your team so that the best team wins,” he said.
“A lot of times people are inventing and working on ideas in their office, and I used to spend a lot of my time out of my office going to the store, going to the mall, going to the airport, wherever my customer was. I was out of the office listening to and learning from customers,” he added.
As more Saudi entrepreneurs spearhead into the startup sector, resources can appear scarce, especially for small and medium enterprises.
“Specifically for SMEs in the Kingdom, the ecosystem is growing fast, but it's relatively new. I work with a lot of entrepreneurs and startups here in the region, here in the Kingdom and all around the MENA (Middle East and North Africa) region and a lot of them don't know where they can get resources yet,” he stated.
He added that as the ecosystem continues to grow, resources are getting clearer and in reach for startups in the Kingdom.
Experts reveal how AI is reducing burnout and streamlining workflows
Updated 05 February 2026
Nada Hameed
JEDDAH: Artificial intelligence is increasingly moving from the margins of healthcare innovation into its operational core. Rather than replacing clinicians, AI is being deployed to address persistent challenges across health systems, from administrative overload and staff burnout to fragmented data and inefficient patient flow.
Speaking to Arab News, Abbes Seqqat, chief executive officer of Rain Stella Technologies, and Eric Turkington, chief product officer, discussed how AI is already transforming healthcare delivery — and why its impact is most meaningful when embedded directly into clinical workflows rather than treated as a standalone tool.
Seqqat describes AI’s role as accelerating a structural shift in healthcare delivery. “AI is accelerating the shift in healthcare from reactive to proactive care, because AI fundamentally helps detect, analyze and predict,” he said, noting that many health systems lack the resources to perform these tasks at scale.
While AI use cases in healthcare are broad, Seqqat emphasized that the most effective applications today focus on operational and clinical fundamentals, including reducing administrative burden, identifying patient risks earlier, and capturing clinical data more reliably and in real time.
RST’s portfolio reflects this approach, spanning surgical data capture and workflow automation, cloud-based electronic medical records, and health information exchange. Across these systems, the common goal is improving data quality and usability so clinicians can spend less time managing information and more time delivering care.
According to Turkington, RST’s systems rely on a mix of established and emerging AI technologies.
RST's Equinox offers a streamlined workflow, minimizing redundant data entry, and also allows for seamless integration with other systems. (RST images)
“Across the portfolio, we are using a wide range of AI and predictive technologies, from voice technology to reliably capture clinician inputs, to large language models that analyze and act on collected data,” he said.
A key focus has been adapting AI to regional and clinical realities. Voice models, for example, have been trained on UAE and GCC accents and grounded in medical terminology to improve accuracy in real-world settings. RST also uses retrieval-augmented generation and multi-agent AI architectures, allowing different AI components to perform specialized tasks such as classifying surgical notes, identifying unusual events, or assisting with billing and coding, Turkington explained.
DID YOU KNOW?
• AI can detect, analyze, and predict patient risks faster than traditional methods.
• Systems like Equinox use voice input and predictive analytics to actively support clinical decisions.
• AI assistants provide real-time updates, automate documentation, and improve coordination in operating theaters.
One of the central concerns around AI adoption is whether it adds complexity to already demanding clinical roles. Seqqat argues the opposite should be the goal.
“For nurses and frontline staff, AI’s greatest contribution is removing the invisible administrative friction that leads to burnout,” Seqqat said.
In operating theaters, AI systems can replace manual coordination methods such as phone calls and whiteboards by providing real-time situational awareness. By automating updates, anticipating delays, and serving as an on-demand clinical notepad, AI reduces cognitive load and allows staff to remain focused on patient care, he explained.
RST’s voice-enabled assistant, Orva, is designed specifically for perioperative environments.
Orva captures live updates through voice input, enabling it to surface delays, flag bottlenecks, and prompt coordination between departments. (RST photo)
Turkington said it enables hands-free documentation and coordination, helping surgical teams manage schedules and resources more effectively.
By capturing live updates through voice input, Orva can surface delays, flag bottlenecks, and prompt coordination between departments. It also assists with documentation and coding, reducing errors and supporting more accurate reimbursement— an area where incomplete records often create downstream challenges.
Electronic medical records remain central to healthcare delivery, but Turkington noted that AI can move them beyond passive data repositories.
Eric Turkington, chief product officer of Rain Stella Technologies. (RST photo)
“We designed Equinox as an EMR that enables you to spend less time with the software and more time with patients,” Turkington said.
Through voice input, automated documentation from visual annotations, and AI-generated pre-visit summaries, the system can actively support clinicians rather than slow them down. Predictive analytics, such as identifying no-show risks or highlighting care gaps, further shift EMRs toward decision-support tools rather than administrative obligations.
Both executives stressed that AI’s effectiveness depends heavily on data access and quality. Seqqat pointed to interoperability as a prerequisite rather than an afterthought.
“AI is only as powerful as the data it can access,” he said, adding that fragmented records limit both clinical insight and system-wide learning.
Health information exchanges, such as RST’s Constellation platform, enable patient data to be viewed longitudinally across providers. AI can then assist with patient identity matching and population-level analysis, allowing trends and risks to be identified across large datasets.
Turkington shared an example from an operating theatre where AI helped prevent cascading delays. When a surgical case ran late, a nurse verbally updated Orva that the patient was ready to exit. The system alerted the recovery unit, analyzed schedule conflicts, and prompted management to reassign staff before delays affected subsequent procedures.
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By tagging the cause of the delay and feeding that data into predictive models, the system helped prevent similar issues in the future — without additional manual coordination.
According to Seqqat, the primary returns from AI adoption come from combining efficiency with financial accuracy. Streamlined workflows allow providers to treat more patients without compromising care, while improved documentation reduces revenue leakage.
Looking ahead, Seqqat sees AI becoming central to Saudi Arabia’s healthcare transformation. He described its role as advancing smart hospitals, predictive patient flow, and precision medicine aligned with Vision 2030 goals.
“The role of AI in Saudi Arabia’s healthcare sector is evolving from a supporting technology to a foundational pillar of the Kingdom’s Vision 2030 transformation. Over the next few years, we expect to see AI move into the realm of smart hospitals, where predictive analytics optimize patient flow and AI-driven precision medicine leverages the Saudi Genome Program to provide hyper-personalized care. By unifying national health data and automating complex administrative workflows, AI will enable a more proactive, value-based healthcare model that improves patient outcomes and operational efficiency across the country.”