Global Shapers Jeddah Hub successfully organized SHAPEATHON, a social entrepreneurship hackathon that brought together passionate changemakers to develop innovative solutions for local societal challenges in three main tracks: Environment and Responsible Consumption, Health and Well-being, and Upskilling for the Future.

The Jeddah Hub is a part of the Global Shapers Community, a World Economic Forum initiative that aims to spark dialogue, action, and change. Jeddah Hub is made up of a pool of talented and driven Saudis youths coming together from diverse educational and professional backgrounds, including entrepreneurs, doctors, engineers, creative industry people, artists, corporate professionals, and athletes.

Over three days from Sept. 14-16, participants of the hackathon received mentorship, attended workshops, and worked collaboratively to develop their innovative concepts and prototypes. The final day culminated with participants presenting their solutions to a panel of judges, comprising industry experts and community leaders.

Speaking on the success of the event, Sarah Alharthey, curator of Global Shapers Jeddah Hub, said: “SHAPEATHON represents the power of collaboration and innovation, as it brought together a diverse group of passionate individuals to tackle pressing societal issues across multiple critical domains.” 

She added: “The event’s success highlights the remarkable potential for impact-driven projects that can contribute to the realization of Saudi Arabia’s Vision 2030, fostering empowerment within the nonprofit sector and nurturing the aspirations of emerging social entrepreneurs.”

SHAPEATHON was hosted by the University of Business and Technology, with support from sponsors, OLO, resal, and Vibes Offices. TAM served as the knowledge partner, providing valuable insights and resources to the participants. The event also secured partnerships with renowned institutions, including the University of San Diego and The Fowler Global Social Innovation Challenge.

The event successfully fostered an environment in which young innovators and social entrepreneurs could thrive. The hackathon was an ideal platform for impact-driven individuals to explore their creative potential and make a difference in their communities.

“We are thrilled with the success of SHAPEATHON,” said Ahmed Abulela, project leader of SHAPEATHON. “It is a testament to the talent, passion, and dedication of our community. We look forward to building on this momentum and to supporting our participants in their entrepreneurial journeys to make a positive impact in Jeddah.”

LuLu Hypermarket, the Kingdom’s fastest growing and largest retail chain, and Ismail Abu Dawood and Procter and Gamble Limited, manufacturers of products such as Pampers, Tide, Ariel and Herbal Essences, partnered to celebrate the 93rd Saudi National Day with a Guinness World Records title.

In partnership with Ariel Saudi Arabia, LuLu made an eye-catching formation in the shape of the number 93, using 16,494 Ariel detergent packs. The feat bagged the Guinness World Records title for the “Largest Packaged Product Number.”

The event, which took place at the Alawwal Park Stadium, Riyadh, on Sept. 19, was attended by popular Saudi actor Yousef Al-Jarrah. Guinness World Records officials were present to authenticate and certify the attempt. The LuLu and Ariel teams had been working for days on a logistics and design blueprint to build the formation.

To mark LuLu’s role in the progress of Saudi Arabia, the retail giant is partnering with Albir Charity to donate 6,000 packs from the display to families in need. This will also be part of the LuLu ESG effort. Of the remaining packs, more than 10,000 lucky customers shopping at LuLu stores in Riyadh on National Day, will get them for free on a “first come, first serve” basis.

“We are excited to aim for a Guinness World Records title dedicated to the Kingdom of Saudi Arabia on the occasion of the 93rd Saudi National Day,” said Shehim Mohammed, LuLu Saudi director. “It is an exercise that frames the progress of the Kingdom and LuLu’s role in it. The top detergent brand, Ariel, produced by our project partner P&G, is manufactured in the Kingdom and, like LuLu, it showcases the development of industry and business in modern Saudi Arabia. We have also built our charity and ESG initiative into the event, thus reaching out to families in need and also our valued customer base.”

Turki bin Moammar, Saudi government relations and public policy senior director at P&G, expressed the multinational conglomerate’s happiness at partnering with LuLu for this landmark event. He said: “At P&G, we are committed to helping create a better world for future generations by driving initiatives across our brands and operations that help the communities we operate in. Our longstanding collaboration with LuLu offers both organizations an opportunity to demonstrate the power of brands to enact positive change. This imaginative effort to mark Saudi National Day with a Guinness World Record is sure to capture the hearts of the public while also serving the noble cause of charity. We look forward to building on this coalition through future initiatives with trusted and mindful partners.”

The project was also applauded by Fahad Al-Nashwan, assistant secretary-general at Albir Charity. He said: “Charity is one of the pillars of Islam and on the joyful occasion of Saudi National Day, what better way to join in celebrations than this, where families in need are served. We thank LuLu Hypermarket and P&G for reaching out in this imaginative way.”

Meanwhile, celebrity guest Al-Jarrah said: “I am very pleased to be here on this special day to celebrate the 93rd National Day and to participate with my brothers at LuLu Hypermarket and Ariel in achieving the world’s largest number, and I congratulate them on receiving the Guinness certificate.”

On Sept. 19, the display was inaugurated in the presence of LuLu top management led by Mohammed, director of LuLu Saudi. The P&G team was led by bin Moammar.