TikTok, MBC Media Solutions team up to offer exclusive content during Ramadan

During Ramadan 2022, 900 million views were generated by MBC’s accounts on TikTok, as users took to the platform to watch, search for and engage with the best of their Ramadan content. (Supplied)
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Updated 06 March 2023
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TikTok, MBC Media Solutions team up to offer exclusive content during Ramadan

  • Premium Publisher Program promises to build on last year’s success, connect brands and audience

LONDON: TikTok and MBC Media Solutions announced on Monday the renewal of their partnership, which will allow TikTok advertisers to pair their advertising with unique MBC content throughout Ramadan.

“We are constantly looking to help brands get the most out of TikTok by solving for their diverse marketing needs,” commented Shadi Kandil, TikTok’s general manager for global business solutions across the Middle East, Africa, Turkiye and Pakistan.

“We are pleased to continue our partnership with (MBC Media Solutions), supporting our clients in achieving strong brand awareness and affinity.

“Kicking off this partnership during Ramadan will allow brands to seamlessly integrate themselves into our users’ experiences this Holy Month, and leverage the momentum into the year,” Kandil added.

TikTok users across the region will be able to access exclusive MBC Ramadan 2023 content across all of the group’s TikTok channels, including upcoming hit shows and series featuring the return of Nasser Al-Qasabi in “Tash 19,” “Seen,” “Hekayat Waa’d,” “Ramez,” “Kafo,” “Minho Waladna,” and “Sikat Safar.”

The Premium Publisher Program aims to build on last year’s success and on the growing appetite for short-form localized entertainment content.

During Ramadan 2022, 900 million views were generated by MBC’s accounts on TikTok, as users took to the platform to watch, search for and engage with the best of their Ramadan content.

“We are happy to be partnering with TikTok once again to make MBC Group’s highly anticipated Ramadan content available for brands to leverage,” said Ahmed Al-Sahhaf, CEO at MMS, the commercial arm of MBC Group.

“We look forward to another successful year with TikTok and hope to keep developing this partnership further year on year.”

The initiative will also allow brands to appear alongside MBC Group’s most popular shows and series on TikTok and give advertisers the opportunity to engage with the audience through the For You Page, the platform’s personalized, scrollable feed of content.

“We are excited for brands to utilize the new Premium Publisher Program, as it will enable them to seamlessly place their ads adjacent to MBC’s top-performing Ramadan content to better connect with their audiences and hence achieve their marketing goals,” Al-Sahhaf added.


Semafor targets Gulf expansion after first profitable year

Updated 09 January 2026
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Semafor targets Gulf expansion after first profitable year

  • Digital news brand generates $2m in earnings on $40m of revenue in 2025, and raises $30m in new financing
  • Platform aims to be the ‘business and financial news brand of record for the Gulf,’ CEO says, and to ‘blanket the world’ within 2 years

DUBAI: Digital news platform Semafor generated $2 million in earnings in 2025 before interest, taxes, depreciation and amortization, on revenue of $40 million, marking its first year of profitability.

It also closed $30 million in new financing, which it plans to use to grow its editorial operations and live events business.

These achievements are particularly notable at a time when the global news industry is facing declining revenues and the erosion of audience trust, the company said.

Justin B. Smith, the company’s co-founder and CEO, told Arab News that Semafor’s model and approach is distinguished by several factors, which can be encapsulated by its vision of building a news product to “serve consumers that are increasingly not trusting news, but also designed with a business model that could deliver sustainable economic advantage.”

Following its first profitable year and armed with new funding, Semafor, founded in 2022, now plans an accelerated phase of global expansion with a focus on scaling editorial output and global convenings.

The company said it will broaden its publication schedule in the year ahead. Semafor Gulf and Semafor Business will become daily publications as the platform increases the frequency of its “first-read” services, which are daily briefings designed to showcase “front page” news and intended to serve as the “first read” for audiences, Smith said.

The Gulf edition of Semafor launched in September 2024, with former Dow Jones reporter Mohammed Sergie as editor. In 2025 Matthew Martin was appointed its Saudi Arabia bureau chief.

Semafor’s brand slogan is “intelligence for the new world economy” and “the Gulf is the epicenter of the new world economy,” Smith said. Currently, its Gulf operation employs eight journalists, based in the UAE and Saudi Arabia, and as it moves to a daily publishing schedule it plans to significantly bolster its editorial team, both in existing markets and new ones, such as Qatar.

Semafor is “obsessed with the business, financial and economic story” in the region and aims to become “the business and financial news brand of record for the Gulf,” Smith said.

In the US, Semafor DC, currently published daily, will move to a twice-a-day format in March. In addition, the company’s flagship annual Semafor World Economy platform in Washington will expand this year from a three-day event to five days, with extended programming. The event, in April, is expected to attract more than 400 global CEOs, more than double the number that took part in 2025.

In addition to the US and the Gulf, Semafor currently operates in Africa. It held its first event in the Gulf region last month, during Abu Dhabi Finance Week, and said it is now looking to grow its events footprint across the Gulf, and into Asia. It will launch a China edition next month, its first foray into Asia, and plans to launch in Europe in 2027, followed eventually by Latin America.

Within the next two years, Semafor aims to have “blanketed the whole world” and become a mature, global intelligence and news brand competing with the “greatest legacy business and financial news brands in the world,” Smith said.

“Our goal is to become the leading global intelligence and news company for the world, founded on independent, high-quality content and convenings,” he added.