TikTok partners with Saudi book fair to bring #BookTok trend into the real world

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Updated 01 March 2023
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TikTok partners with Saudi book fair to bring #BookTok trend into the real world

  • Al-Sharqiya Book Fair, which runs from March 2 to 11, is the first event of its kind in the Kingdom’s Eastern Province
  • #BookTok began a few years ago when users of the video-sharing platform began using the hashtag to post about favorite books

DUBAI: TikTok has partnered with Al-Sharqiya Book Fair in Saudi Arabia, which begins on March 2, to bring #BookTok, a popular literary trend on the platform, into the real world.

The trend took off a few years ago when users of the video-sharing platform began posting about their favorite books using the hashtag. In Saudi Arabia alone, TikTok said there have been more 442 million views of #BookTok videos in the past six months.

Many authors and publishers have reported significant increases in sales of certain books after they were featured on TikTok. The trend is so popular that many online and brick-and-mortar bookstores have introduced dedicated #BookTok sections featuring books that have generated discussion on the platform.

Literary fairs such as the one in Al-Sharqiya are “highly relevant to TikTok’s #BookTok community” as they provide the opportunity for “real-world interactions … to complement the digital experience of TikTok,” the platform said.

As part of the partnership, TikTok has set up a dedicated landing page featuring content highlighting #BookTok creators appearing at Al-Sharqiya Book Fair, including author talks, book reviews, literary discussions, and information about the event itself.

The fair, which runs from March 2 to 11 and is organized under the umbrella of the Saudi Ministry of Culture, is the first literary event of its type held in the Eastern Region of the Kingdom.


Foreign press group welcomes Israel court deadline on Gaza access

Updated 22 December 2025
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Foreign press group welcomes Israel court deadline on Gaza access

  • Supreme Court set deadline for responding to petition filed by the Foreign Press Association to Jan. 4
  • Since the start of the Gaza war in October 2023, Israeli authorities have prevented foreign journalists from independently entering the Strip

JERUSALEM: The Foreign Press Association in Jerusalem on Sunday welcomed the Israeli Supreme Court’s decision to set January 4 as the deadline for Israel to respond to its petition seeking media access to Gaza.
Since the start of the Gaza war in October 2023, sparked by Palestinian militant group Hamas’s attack on Israel, Israeli authorities have prevented foreign journalists from independently entering the devastated territory.
Israel has instead allowed, on a case-by-case basis, a handful of reporters to accompany its troops into the blockaded Palestinian territory.
The Foreign Press Association (FPA), which represents hundreds of foreign journalists in Israel and the Palestinian territories, filed a petition to the supreme court last year, seeking immediate access for international journalists to the Gaza Strip.
On October 23, the court held a first hearing on the case, and decided to give Israeli authorities one month to develop a plan for granting access.
Since then the court has given several extensions to the Israeli authorities to come up with their plan, but on Saturday it set January 4 as a final deadline.
“If the respondents (Israeli authorities) do not inform us of their position by that date, a decision on the request for a conditional order will be made on the basis of the material in the case file,” the court said.
The FPA welcomed the court’s latest directive.
“After two years of the state’s delay tactics, we are pleased that the court’s patience has finally run out,” the association said in a statement.
“We renew our call for the state of Israel to immediately grant journalists free and unfettered access to the Gaza Strip.
“And should the government continue to obstruct press freedoms, we hope that the supreme court will recognize and uphold those freedoms,” it added.
An AFP journalist sits on the board of the FPA.