Twitter influencers choose TikTok for shopping over all other social media apps

TikTok Shop platform launched in the US last year
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Updated 03 March 2023
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Twitter influencers choose TikTok for shopping over all other social media apps

  • TikTok appeared in online shopping discussions 37% of times, outperforming YouTube

LONDON: TikTok has become a more attractive shopping destination for Twitter influencers, who prefer it to other social media platforms like Snapchat and Instagram, a recent study revealed.

After examining shopping-related discussions over the last six months, the Social Media Analytics Platform of GlobalData, a data analytics company, found that TikTok appeared in related conversations 37 percent of times.

The video-sharing app outperformed YouTube, which appeared 27 percent of times, Pinterest 22 percent, Instagram 7 percent and Snapchat, which scored 6 percent.

The study links the findings to the launch of the TikTok Shop e-commerce platform in the US in November 2022.

The TikTok Shop feature allows users to access shoppable links and make purchases while watching livestreams or in-feed videos. It is available in Singapore, Thailand, Vietnam, Malaysia, the Phillippines, and the UK.

Allegedly, this has greatly contributed to turning TikTok into a shopping source of choice.

“For consumers, TikTok becomes a shopping destination — with a personalized Shop tab and order tracking in-app. Product pages have reviews and info on how many others have ordered the item, as well as a way to enter coupons shared on creator livestreams,” Olivia Moore, consumer partner at Andreessen Horowitz, told Charged.

TikTok’s 2023 What’s Next Trend Report revealed that the social media giant expects to deepen its influence, anticipating encouraging users “to test out new products and ways of thinking and behaving.”


University of Hong Kong hosts the first Saudi Economic Forum to boost China–Saudi ties

Updated 17 December 2025
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University of Hong Kong hosts the first Saudi Economic Forum to boost China–Saudi ties

  • The high-level event served as a new platform for bilateral dialogue and cross-sector collaboration

RIYADH: The University of Hong Kong (HKU) has hosted the first-ever Saudi Economic Forum in Riyadh, bringing together nearly 100 senior officials, academics, and business leaders to deepen cooperation between China and Saudi Arabia in education, innovation, and economic growth.

Held under the theme “Enhancing the Global Competitiveness of Chinese and Saudi Institutions,” the forum marked a significant milestone in advancing strategic alignment between China’s Belt and Road Initiative and Saudi Vision 2030.

The high-level event served as a new platform for bilateral dialogue and cross-sector collaboration, with participants exploring joint opportunities in investment, technology, renewable energy, and artificial intelligence.

Professor Hongbin Cai, dean of the faculty of business and economics at HKU, said the university aspires to become a “knowledge bridge” between the two nations, leveraging its global standing and extensive international networks. He noted that educational collaboration would be a cornerstone of the Saudi–Chinese partnership.

Saudi Arabia’s Assistant Deputy Minister of Investment, Fahad Al-Hashem, emphasized the depth of the China–Saudi partnership, noting that bilateral trade now exceeds $150 billion, with a growth rate of around 30 percent annually.

He reaffirmed the Kingdom’s openness to partnerships with China’s leading universities and technology companies, particularly in future-focused sectors aligned with Vision 2030, including education, digital transformation, AI, and clean energy.

The forum featured panel discussions on cross-border education, global city development, and technology transfer, with experts stressing the importance of joint ventures in the digital economy and smart infrastructure.

Participants said Saudi Arabia could benefit from China’s successful experiences in energy transition, infrastructure modernization, and innovation ecosystems as it builds globally competitive cities and institutions.

The Saudi Economic Forum concluded with calls for sustained academic and corporate partnerships to enhance institutional excellence and global competitiveness. Organizers said the initiative will continue to facilitate knowledge exchange and support national transformation goals in both countries, namely in the fields of technology and innovation.