Non-profit Takreem America shines light on Arab diaspora talents at LA weekend

Takminds seminars are a platform for community development. (Twitter/Sourced)
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Updated 07 March 2023
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Non-profit Takreem America shines light on Arab diaspora talents at LA weekend

  • Takreem’s annual Awards Night and Takminds seminar series make up the Annual Weekend celebration

LOS ANGELES: Takreem America, the USA offshoot of the Middle East and North Africa region-based Takreem Foundation, concluded in a ceremony held in Los Angeles last night its second Annual Weekend to celebrate success and foster connection in the Arab community.

“It’s an evening of remarkable people who have decided to make a change, to trigger a difference, and to inspire other people,” said Ricardo Karem, Takreem America founder and board chairman.

“I believe that people will leave here happy with what they will see.”

The event comprises Takreem’s annual Awards Night and Takminds seminar series, both of which recognize the contributions of the Arab world and distinguished Arab diaspora voices in the fields of science, social activism, the arts and more.

“That they value what I do means that those are their values,” Dr. Adah Almutairi said after receiving the Scientific and Technological Achievement award.

The associate professor of nanoengineering at the University of California, San Diego continued: “They believe in science, engineering and technology and the value it brings to human civilization.”

It “is super important that the ‘Mo’ series on Netflix has been honored,” said series director and Special Distinction Laureate Solvan “Slick” Naim.

“It is recognized for what Palestinian refugees are going through…and this is just one story, Mo Amer’s story of how he had to assimilate in Houston, Texas.”

While Takreem America aims to create year-round connections, the Annual Weekend is intended to be a gathering place for those interactions, with the Takminds seminars fostering important dialogues to improve the community and broader world.

“You can just sit down for a couple of hours and get an idea of what people are aspiring to. It is in itself inspiring,” said activist Peggy Bedoyian.

“I think it’s very important not just to have it here in the US. It’s important to have it everywhere and…gather people together with different thoughts,” she added.


Saudi Arabia strengthens global ranking in 2026 Soft Power Index

Updated 20 January 2026
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Saudi Arabia strengthens global ranking in 2026 Soft Power Index

  • UAE maintains 10th place, Qatar climbs 2 spots

DUBAI: Saudi Arabia climbed three positions to 17th place in this year’s Soft Power Index, released on Tuesday by marketing consultancy Brand Finance.

Other Gulf nations also performed well, with the UAE maintaining its 10th-place ranking and Qatar and Bahrain each climbing two spots to No. 20 and No. 49, respectively, marking a rebound for the region after a softer showing in 2025.

The report indicates that the performance reflects sustained investment in proactive diplomacy, economic diversification and expanded initiatives across culture, tourism and sports.

It also comes at a time when several Western powers are recording declines in their rankings, highlighting the growing influence of Gulf states.

“The UAE remains a clear regional leader, while Saudi Arabia and Qatar have strengthened their global positions through focused economic diplomacy and international engagement,” said Savio D’Souza, managing director for the Middle East and Africa, Brand Finance.

Saudi Arabia and the UAE either maintained or improved their rankings across all key pillars, including familiarity, reputation and influence.

The Kingdom recorded notable gains, with increases of 25 points in the People & Values pillar and 12 points in the Culture & Heritage pillar.

“Although perceptions across some markets remain mixed, renewed upward movement in the rankings suggests that targeted, long-term soft power strategies are beginning to pay off,” D’Souza said.

Globally, the US retained its top position despite recording the steepest overall decline in its score, followed by China in second place. Japan rose to third place, overtaking the UK, which ranked fourth, while Germany placed fifth.

Brand Finance defines “soft power” as a “nation’s ability to influence the preferences and behaviors of various actors in the international arena (states, corporations, communities, publics, etc.) through attraction and persuasion rather than coercion.” 

Each nation is assessed across 55 individual metrics, producing an overall score out of 100 and a ranking from first to 193rd.