Four creators from Egypt, Lebanon and Morocco lauded for their efforts on Facebook
Updated 21 February 2023
Arab News
DUBAI: Facebook owner Meta is highlighting the work of social media users in the MENA region who have used its platforms to create large online communities.
The #CommunityStoriesMENA campaign focuses on four people:
• Hala Dahrouge, who founded Lebanon-based LibanTroc in 2019 as the country’s economic crisis began to bite;
• Marouan Zitane, founder of Moroccan Travelers Community, which champions sustainable travel;
• Rania Atef from Egypt, who began a support system for female entrepreneurs through I Make This!
• Ibrahim Safwat of Cairo Runners, who created one of the largest sports groups in Egypt.
Dahrouge’s LibanTroc is an 85,000-member organization that posts jobs, exchanges free goods and services, hosts fundraisers and more. It has helped more than 2,000 families by providing food, housing, and even life-saving surgeries.
“Grassroots efforts like ours have been around for as long as we can remember, but online platforms like Facebook Groups have boosted our reach and our ability to resolve issues and create impact,” Dahrouge said.
Zitane’s Moroccan Travelers Community encourages travelers to share their experiences and tips for sustainable tourism, and inspire each other to discover Morocco and beyond. Today, it has more than 340,000 members.
“Travel is such a rewarding experience, and by bringing members across Morocco together to celebrate it, we have encouraged people not only to discover more but to do so responsibly and sustainably,” said Zitane.
Atef, a photographer, started the group when she found traditional marketing hard and expensive and ended up building a community of 189,000 members.
Female-owned businesses can advertise their products on the page in exchange for inviting their network to like the page, thereby boosting the market audience for everyone.
“As a freelancer, I needed more bookings but could not afford the massive marketing budget. I realized that I was not the only one in the same boat and created I Make This! to band together like-minded female entrepreneurs and their networks and promote each other’s businesses, thus amplifying our reach many times over,” she explained.
Safwat’s Cairo Runners community organizes the Cairo Half Marathon, the biggest running event in Egypt with more than 5,000 participants.
“Through the Cairo Runners Facebook Page, we went from an online community to a real movement,” said Safwat. “As we grow, we are championing sustainability in sports with the aim of inspiring more environmentally friendly sports events.”
Rawya AbdelKader, Meta’s regional communications manager, said: “On a daily basis, we see stories that showcase the best of humanity.
“It may not always make the public spotlight, but every day people are using our apps to help others and support their community — becoming blood donors, connecting with people who need help, or joining a collective movement to change and discover,” she added.
A look back at how Arab News marked its 50th anniversary
In a year crowded with news, the paper still managed to innovate and leverage AI to become available in 50 languages
Golden Jubilee Gala, held at the Diplomatic Quarter in Riyadh, now available to watch on YouTube
Updated 31 December 2025
Arab News
RIYADH: In 2025, the global news agenda was crowded with headlines concerning wars, elections and rapid technological change.
Inside the newsroom of Arab News, the year carried additional weight: Saudi Arabia’s first English-language daily marked its 50th anniversary.
And with an industry going through turmoil worldwide, the challenge inside the newsroom was how to turn a midlife crisis into a midlife opportunity.
For the newspaper’s team members, the milestone was less about nostalgia than about ensuring the publication could thrive in a rapidly changing and evolving media landscape.
“We did not want just to celebrate our past,” said Faisal J. Abbas, editor-in-chief of Arab News. “But more importantly, we were constantly thinking of how we can keep Arab News relevant for the next five decades.”
Faisal J. Abbas, editor-in-chief of Arab News. (Supplied)
The solution, he added, came down to two words: “Artificial intelligence.”
For the Arab News newsroom, AI was not a replacement for journalism but as a tool to extend it.
“It was like having three eyes at once: one on the past, one on the present, and one on the future,” said Noor Nugali, the newspaper’s deputy editor-in-chief.
Noor Nugali, deputy editor-in-chief of Arab News. (Supplied)
One of the first initiatives was the 50th anniversary commemorative edition, designed as a compact historical record of the region told through Arab News’ own reporting.
“It was meant to be like a mini history book, telling the history of the region using Arab News’ archive with a story from each year,” said Siraj Wahab, acting executive editor of the newspaper.
The issue, he added, traced events ranging from the outbreak of the Lebanese civil war in 1975 to the swearing-in of Donald Trump, while also paying homage to former editors-in-chief who shaped the newspaper’s direction over five decades.
The anniversary edition, however, was only one part of a broader strategy to signal Arab News’ focus on the future.
To that end, the paper partnered with Google to launch the region’s first AI-produced podcast using NotebookLM, an experimental tool that synthesizes reporting and archival material into audio storytelling.
The project marked a regional first in newsroom-led AI audio production.
The podcast was unveiled during a special 50th anniversary ceremony in mid-November, held on the sidelines of the Arab Media Forum, hosted by the Dubai Future Foundation. The event in the UAE’s commercial hub drew regional media leaders and officials.
Remarks at the event highlighted the project as an example of innovation in legacy media, positioning Arab News as a case study in digital reinvention rather than preservation alone.
“This is a great initiative, and I’m happy that it came from Arab News as a leading media platform, and I hope to see more such initiatives in the Arab world especially,” said Mona Al-Marri, director-general of the Government of Dubai Media Office, on the sidelines of the event.
“AI is the future, and no one should deny this. It will take over so many sectors. We have to be ready for it and be part of it and be ahead of anyone else in this interesting field.”
Behind the scenes, another long-form project was taking shape: a documentary chronicling Arab News’ origins and its transformation into a global, digital-first newsroom.
“While all this was happening, we were also working in-house on a documentary telling the origin story of Arab News and how it transformed under the current editor into a more global, more digital operation,” said Nugali.
The result was “Rewriting Arab News,” a documentary examining the paper’s digital transformation and its navigation of Saudi Arabia’s reforms between 2016 and 2018. The film charted editorial shifts, newsroom restructuring and the challenges of reporting during a period of rapid national change.
The documentary was screened at the Frontline Club in London, the European Union Embassy, Westminster University, and the World Media Congress in Bahrain. It later became available on the streaming platform Shahid and onboard Saudi Arabian Airlines.
The grand slam of the anniversary year was the Golden Jubilee of Arab News gala, held in late September in Riyadh’s Diplomatic Quarter. (AN photo)
It was also nominated for an Association for International Broadcasting award.
In early July, a special screening of the documentary took place at the EU Embassy in Riyadh. During the event, EU Ambassador to Saudi Arabia Christophe Farnaud described the film as an “embodiment” of the “incredible changes” that the Kingdom is undergoing.
“I particularly appreciate … the historical dimension, when (Arab News) was created in 1975 — that was also a project corresponding to the new role of the Kingdom,” Farnaud said. “Now the Kingdom has entered a new phase, a spectacular phase of transformation.”
Part of the documentary is narrated by Prince Turki Al-Faisal, the former Saudi ambassador to the US, who in the film delves into the paper’s origins.
Prince Turki Al-Faisal, the former Saudi ambassador to the US. (AN photo)
The grand slam of the anniversary year was the Golden Jubilee of Arab News gala, held in late September in Riyadh’s Diplomatic Quarter.
Hosted by the Dean of Diplomatic Corps in Saudi Arabia and Ambassador of Djibouti to Riyadh Dya-Eddine Said Bamakhrama, the evening featured a keynote address by Prince Turki, who spoke about Arab News’ founding under his father, the late King Faisal, and its original mission to present the Kingdom to the English-speaking world.
The Dean of Diplomatic Corps in Saudi Arabia and Ambassador of Djibouti to Riyadh Dya-Eddine Said Bamakhrama (far left). (AN photo)
Arab News was established in Jeddah in 1975 by brothers Hisham and Mohammed Ali Hafiz under the slogan to give Arabs a voice in English while documenting the major transformations taking place across the Middle East.
The two founders were honored with a special trophy presented by Prince Turki, Assistant Media Minister Abdullah Maghlouth, Editor-in-Chief Abbas, and family member and renowned columnist Talat Hafiz on behalf of the founders.
During the gala, Abbas announced Arab News’ most ambitious expansion yet: the launch of the publication in 50 languages, unveiled later at the World Media Congress in Madrid in cooperation with Camb.AI.
The grand slam of the anniversary year was the Golden Jubilee of Arab News gala, held in late September in Riyadh’s Diplomatic Quarter. (AN photo)
The Madrid launch in October underscored Arab News’ aim to reposition itself not simply as a regional paper, but as a global platform for Saudi and Middle Eastern perspectives.
The event was attended by Princess Haifa bint Abdulaziz Al-Mogrin, the Saudi ambassador to Spain; Arab and Spanish diplomats; and senior editors and executives.
As the anniversary year concluded, Arab News released the full video of the Golden Jubilee Gala to the public for the first time, making the event accessible beyond the room in which it was held.
For a newspaper founded in an era of typewriters and wire copy, the message of its 50th year was clear: longevity alone is not enough. Relevance, the newsroom concluded, now depends on how well journalism adapts without losing sight of its past.
