Meta testing new subscription service for verified accounts

A blue verification badge and Meta logos are seen in this illustration taken January 19, 2023. (REUTERS)
Short Url
Updated 20 February 2023
Follow

Meta testing new subscription service for verified accounts

  • Meta said public figures and others who were previously verified won’t be affected by the change. Meta Verified is aimed at influencers and others who use social media for their business but aren’t notable public figures

CALIFORNIA: Meta is testing a new subscription service that would let Facebook and Instagram users pay for a verified account.
Meta CEO Mark Zuckerberg announced Meta Verified on his social media accounts Sunday. Testing will begin in New Zealand and Australia this week and will roll out to other countries soon, he said.
For $11.99 per month on the web or $14.99 per month on Apple and Android operating systems, Meta will use a government identification to verify a user’s account and give the account a blue badge. Previously, Meta’s blue badges were free and reserved for notable public figures or businesses.
Subscribers will also get extra protection against account impersonation and direct access to customer support, Meta said.
“This new feature is about increasing authenticity and security across our services,” Zuckerberg said in his message.
Meta said public figures and others who were previously verified won’t be affected by the change. Meta Verified is aimed at influencers and others who use social media for their business but aren’t notable public figures.
Meta is taking a page from Twitter’s playbook in launching a subscription service. Late last year, Twitter began charging users $8 per month for Twitter Blue, which verifies their account with a blue check.
On Saturday, Twitter took the service a step further, announcing that Twitter users would lose their ability to secure their accounts with two-factor authentication unless they pay the $8 monthly Twitter Blue subscription.
Social media companies have been trying to find new revenue sources as online advertising slows. Earlier this month, Meta announced its third consecutive quarter of revenue declines despite an increase in users. Meta announced it was laying off 11,000 workers, or 13 percent of its workforce, in November.

 


EU warns Meta it must open up WhatsApp to rival AI chatbots

Updated 09 February 2026
Follow

EU warns Meta it must open up WhatsApp to rival AI chatbots

  • The EU executive on Monday told Meta to give rival chatbots access to WhatsApp after an antitrust probe found the US giant to be in breach of the bloc’s competition rules

BRUSSELS: The EU executive on Monday told Meta to give rival chatbots access to WhatsApp after an antitrust probe found the US giant to be in breach of the bloc’s competition rules.
The European Commission said a change in Meta’s terms had “effectively” barred third-party artificial intelligence assistants from connecting to customers via the messaging platform since January.
Competition chief Teresa Ribera said the EU was “considering quickly imposing interim measures on Meta, to preserve access for competitors to WhatsApp while the investigation is ongoing, and avoid Meta’s new policy irreparably harming competition in Europe.”
The EU executive, which is in charge of competition policy, sent Meta a warning known as a “statement of objections,” a formal step in antitrust probes.
Meta now has a chance to reply and defend itself. Monday’s step does not prejudge the outcome of the probe, the commission said.
The tech giant rejected the commission’s preliminary findings.
“The facts are that there is no reason for the EU to intervene,” a Meta spokesperson said.
“There are many AI options and people can use them from app stores, operating systems, devices, websites, and industry partnerships. The commission’s logic incorrectly assumes the WhatsApp Business API is a key distribution channel for these chatbots,” the spokesperson said.
Opened in December, the EU probe marks the latest attempt by the 27-nation bloc to rein in Big Tech, many of whom are based in the United States, in the face of strong pushback by the government of US President Donald Trump.
- Meta in the firing line -
The investigation covers the European Economic Area (EEA), made up of the bloc’s 27 states, Iceland, Liechtenstein and Norway — with the exception of Italy, which opened a separate investigation into Meta in July.
The commission said that Meta is “likely to be dominant” in the EEA for consumer messaging apps, notably through WhatsApp, and accused Meta of “abusing this dominant position by refusing access” to competitors.
“We cannot allow dominant tech companies to illegally leverage their dominance to give themselves an unfair advantage,” Ribera said in a statement.
There is no legal deadline for concluding an antitrust probe.
Meta is already under investigation under different laws in the European Union.
EU regulators are also investigating its platforms Facebook and Instagram over fears they are not doing enough to tackle the risk of social media addiction for children.
The company also appealed a 200-million-euro fine imposed last year by the commission under the online competition law, the Digital Markets Act.
That case focused on its policy asking users to choose between an ad-free subscription and a free, ad-supported service, and Brussels and Meta remain in discussions over finding an alternative that would address the EU’s concerns.