Alfanar sign $1.5bn deal with Daewoo E&C during iktva 2023

Amer Al-Ajmi, executive vice president of Alfanar, and Sungmin Yang, senior vice president of Daewoo, signed the MoU.
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Updated 06 February 2023
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Alfanar sign $1.5bn deal with Daewoo E&C during iktva 2023

Alfanar signed a memorandum of understanding with the Korean company Daewoo Engineering and Construction, during Saudi Aramco’s iktva 2023 Forum and Exhibition. The event was held at Dhahran Expo under the patronage of Prince Saud bin Nayef bin Abdulaziz, governor of the Eastern Province, from Jan. 30 to Feb. 2.

The $1.5 billion agreement signed by Amer Al-Ajmi, executive vice president of Alfanar, and Sungmin Yang, senior vice president of Daewoo, is aimed toward joint cooperation in future projects for the oil, gas and petrochemicals sectors. As a leading Saudi company, Alfanar contributes heavily toward developing local content and achieving sustainability in these sectors. Through this agreement, Alfanar will work on transferring and localizing expertise in the engineering construction field, and exchanging the expertise of advanced technologies used in design, procurement and project execution for the oil, gas and petrochemicals sectors.

In the seventh edition of iktva, Alfanar, as a platinum sponsor, also showcased its manufacturing, engineering construction, and project development capabilities at the “Sustainability Pavilion.”

“Alfanar is one of the leading Saudi companies that is contributing to supporting local content through its national investments, which are raising the rate of localization in Saudi Arabia,” Al-Ajmi said.

He added: “These investments play a key role in advancing economic development by increasing the number of national products in many fields and by creating quality jobs. In addition to what Alfanar has already achieved in local manufacturing of industrial products, technology transfer and acquisition of international technologies, we are also working toward introducing new industries that did not exist previously in Saudi Arabia, besides what Alfanar currently has, to support Saudi Vision 2030 by possessing full intellectual property rights.”

For more than 40 years, Alfanar has been a global leader in the energy and infrastructure sectors in the Middle East, with operations in more than 22 countries. From its inception in 1976 in the Kingdom, the company is engaged in the construction, development, and operation of major projects across energy, water, process and infrastructure, as well as in the manufacturing of electrical products. Alfanar is also a major player in green fuels, with ambitious renewable energy projects in Saudi Arabia, the UK, Spain and India, and is one of the major manufacturers of wind turbines in Asia.


ALJ Motors champions Toyota SUVs’ off-road legacy

Updated 07 January 2026
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ALJ Motors champions Toyota SUVs’ off-road legacy

Abdul Latif Jameel Motors, the authorized distributor of Toyota vehicles in Saudi Arabia since 1955, has launched the second edition of its off-road initiative — an immersive driving experience designed to engage guests and showcase the real-world capabilities of Toyota’s SUV lineup in the Kingdom’s desert terrains. The activation takes place on weekends, starting initially in Riyadh and continuing through Jeddah, before concluding in Dammam on Jan. 24.
The multi-city activation is designed to engage guests through Toyota’s SUV lineup in fun and exciting ways, offering a hands-on opportunity to experience vehicle performance, control, and versatility. The lineup features a wide range of Toyota SUV models, including the Land Cruiser HEV Max, a hybrid vehicle built for performance. Beyond the off-road drives, the activation offers a welcoming weekend setting with supporting activities suitable for families and younger guests, creating a well-rounded experience for visitors of all ages.
Building on the success of its inaugural edition, which welcomed more than 4,500 participants and attracted over 10,000 attendees, the second edition continues to focus on meaningful guest engagement through interactive and experiential driving activities while emphasizing safety, trust, and enjoyment. Through this approach, ALJ Motors champions Toyota’s off-road legacy while creating an experience that further connects guests with Toyota’s renowned SUV lineup.
Shahad Nassier, managing director of marketing communications at ALJ Motors, said: “Following the strong response to the inaugural season, the return of this off-road experience allows us to continue engaging our guests in an authentic and exciting way. In this second edition, we have further refined the driving routes and elevated the overall experience to better serve our guests and their families. By bringing Toyota’s SUV lineup into real desert environments, we provide an opportunity for guests to experience vehicle performance firsthand, while reinforcing the values of reliability and capability that have long defined Toyota’s presence in the Kingdom.”
The experiential initiative deepens guest relationships, supports informed vehicle choice, and reflects ALJ Motors’ ongoing role in delivering reliable and diversified mobility solutions across the Kingdom, in line with Saudi Vision 2030. 
Guests interested in participating in the off-road experience can register for the upcoming activations in Jeddah on Jan. 9-10, followed by Dammam on Jan. 16-17 and 23-24, through ALJ Motors’ official social channels.