Saudi entertainment company Confrontation Entertainment has signed an exclusive franchise agreement with Footlab, a partnership by Cristiano Ronaldo and Rui Costa.
Footlab, a cooperation between the Portuguese football legends through Ronaldo’s tech company 7EGEND, started from an idea to bring to life a blend of e-gaming, real-life football and technology. It is headquartered in Lisbon, Portugal, and opened in 2018.
At the platform, players can train, compete and keep track of their real-time performance data within different stations in the park, which are all connected in a digital ecosystem.
Footlab was designed with the next generation of football players in mind, providing players and trainers with the tools they need to measure and track performance in real time and use that information to create personalized development.
The technology behind it was developed in-house by Sports Scientists, a team of software and hardware engineers, UX designers, AI and data experts, to deliver the world’s leading football data-driven experience.
Luis Parafita, Footlab world CEO, expressed his gratitude for entering the Saudi market through this agreement. “Sports is an integral component of Saudi Arabia’s transformative Vision 2030, and we are thankful for the unconditional support of our partners and the perfect timing to launch Footlab in all (of the) Kingdom, having Cristiano here and world attention for what lies ahead.”
“Footlab aspires to change the game in the Kingdom of Saudi Arabia,” he pointed out, “with elite facilities and coaching staff dedicated to the analysis and development of players, empowering teams and groups of friends with challenges, to test and improve their cognitive, physical and technical skills.”
Ahmed Madani, Confrontation Entertainment CEO, said the growth of the sports and entertainment sector in Saudi Arabia made this an ideal time to introduce innovative projects such as Footlab in the market.
He said this partnership was aligned with the Quality of Life Program, one of the Saudi Vision 2030 realization projects “which encourages the private sector to contribute to the development of the entertainment and sports sector, by offering an abundance of new experiences that contribute to raising the quality of life.”