stc Bahrain partners with American Express ME

Mazin Khoury, CEO of American Express Middle East
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Updated 31 January 2023
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stc Bahrain partners with American Express ME

stc Bahrain has partnered with American Express Middle East to support the company’s ongoing “Trees for Life” campaign. As part of the partnership, American Express Middle East has pledged to plant 1,000 trees across various locations in the country to increase the number of green spaces in Bahrain.

The partnership is a part of stc Bahrain’s commitment to preserving the environment and combating climate change in line with the country’s vision to double the number of trees from 1.8 million to nearly 3.6 million by 2035. The campaign also aims to reduce desertification, address increasingly high temperatures and promote environmental awareness and air quality enhancement in Bahrain. 

stc Bahrain CEO Nezar Banabeela said: “As part of our efforts to increase the number of green spaces in Bahrain, we are delighted to partner with American Express Middle East to commit to the ongoing cause and to spread awareness on the importance of preserving the environment.” 

We are proud to be at the forefront of the Kingdom’s largest afforestation campaign and are grateful to American Express Middle East for joining us in achieving our high ambitions to create a sustainable future for all.”

Mazin Khoury, CEO of American Express Middle East, said: “Sustainability and environmental protection are key priorities for our business strategy and operations at American Express Middle East.”


iCAUR V27 Saudi media test drive ignites excitement, conquering the Edge of the World!

Updated 29 January 2026
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iCAUR V27 Saudi media test drive ignites excitement, conquering the Edge of the World!

iCAUR held a V27 media test drive event in Riyadh on Jan. 22. 

Twelve local journalists and KOLs took four V27s to Saudi Arabia's famous natural landmark, the Edge of the World. 

They got a hands-on experience of the Boxy Styled SUV’s classic style and advanced technology on challenging real-world roads.

In the morning, journalists and KOLs gathered in downtown Riyadh. 

Through product briefings and interactive sessions, guests got an up-close look at the V27’s core technologies and design philosophy while enjoying a relaxed brunch, introducing iCAUR in detail. 

Afterward, the test drive convoy left the city and drove roughly 200 km northwest to the Edge of the World. 

During the drive, participants praised the V27’s smooth and quiet ride. 

They also appreciated the 15.4-inch 3K HD touchscreen and the smart infotainment system powered by the 8155 chip. 

Voice control for navigation, climate, and music was also highly appreciated.

The test drive destination, the Edge of the World, is located north of the Tuwaik Mountains, which stretches upto 1,000 km. 

It is a steep cliff with a drop of about 300 meters and is one of Saudi Arabia’s most iconic natural wonders. 

The nearly two-hour journey passes vast plains with almost no signal and few clear road signs. The desert is full of faint tire tracks and gullies eroded by rain.

In this environment, the V27’s power and off-road capability are fully showcased. 

As iCAUR’s first mass-production model equipped with Golden REEV (Range-Extended Electric Vehicle), the V27 uses a 1.5T engine dedicated to range extension, with a thermal efficiency of 45.79% and the ability to generate 3.71kWh per liter of fuel. 

This gives the V27 a combined range of over 1,000km, allowing it to handle long distances even in deserts and rugged terrains with limited refueling options. 

The front and rear dual motors deliver a combined 455hp, enabling 0–100km/h acceleration in around 5 seconds, providing consistent and strong power on complex roads. 

Tuned by the world-class Prodrive racing team and paired with the i-AWD (intelligent All-Wheel Drive) system, the V27 stays stable at high speeds. 

It also delivers precise, controlled handling on gravel and uneven surfaces, delivering an exceptional driving feel for a 5-meter vehicle. This balance of performance and efficiency has been repeatedly highlighted by the media and KOLs during the event. 

The first batch of iCAUR V27s has now been officially shipped to six Middle Eastern markets, including Saudi Arabia, the UAE, and Qatar. 

The Middle East will serve as the global debut region for the V27, with launches in the UAE and Bahrain in February, followed by Saudi Arabia in March.

Before the official launch, iCAUR will roll out a series of activities in Saudi Arabia, including mall displays and showroom openings, allowing media and users to get up close with this new energy classic. 

The showrooms will also feature the AiMOGA humanoid robot, powered by Chery Group’s latest AI technology. Stay tuned!