MBC Group, Vice Media announce exclusive content partnership

Vice announced earlier in January the opening of its new headquarters and creative agency in Riyadh, from which it is expected to produce the content and further expand its presence in the region. (AFP/File)
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Updated 25 January 2023
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MBC Group, Vice Media announce exclusive content partnership

  • Platform will expand, put new focus on culture and lifestyle

LONDON: The Middle East’s leading media company MBC Group announced on Wednesday a new partnership with Vice Media aimed at bringing cultural and lifestyle content to the Kingdom of Saudi Arabia and the rest of the Middle East and North Africa region.

The deal, which was initially reported last year, will see the next-generation media and entertainment platform creating Arabic content exclusively for MBC Group.

Sam Barnett, CEO of MBC Group, said: “Given Vice’s reputation for content and storytelling, we couldn’t ask for a better partnership with which to kick off 2023.

“We have no doubt that Vice will help deliver diverse content that will complement our current offerings on MBC.”

Alongside covering topics such as food, music, fashion, the visual arts and video games, Vice said it will provide mentorship and training opportunities for young talents aspiring to work in the media industry.

Vice has had a presence in the Middle East since 2017, when it established a regional office in Dubai, and it recently announced the opening of its new headquarters and creative agency in Riyadh, from which it is expected to produce the content and further expand its presence in the region.

Nancy Dubuc, CEO of Vice, said: “MBC Group is the leading media platform in the region, and we are happy to help extend its reach while highlighting the vibrant, emerging youth culture in the Kingdom of Saudi Arabia — where more than half the population is under the age of 35 — and across the Arabic-speaking world.”

The announcement of the deal comes amid news that Vice is restarting its ongoing sale process, which began last year.

According to sources, the company is now “likely to fetch a price of below $1 billion,” having been valued at $5.7 billion in 2017.


UAE outlines approach to AI governance amid regulation debate at World Economic Forum

Updated 22 January 2026
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UAE outlines approach to AI governance amid regulation debate at World Economic Forum

  • Minister of State Maryam Al-Hammadi highlights importance of a robust regulatory framework to complement implementation of AI technology
  • Other experts in panel discussion say regulators should address problems as they arise, rather than trying to solve problems that do not yet exist

DUBAI: The UAE has made changes to 90 percent of its laws in the past four years, Maryam Al-Hammadi, minister of state and the secretary-general of the Emirati Cabinet, told the World Economic Forum in Davos on Wednesday.

Speaking during a panel discussion titled “Regulating at the Speed of Code,” she highlighted the importance of having a robust regulatory framework in place to complement the implementation of artificial intelligence technology in the public and private sectors.

The process of this updating and repealing of laws has driven the UAE’s efforts to develop an AI model that can assist in the drafting of legislation, along with collecting feedback from stakeholders on proposed laws and suggesting improvements, she said.

Although AI might be more agile at shaping regulation, “there are some principles that we put in the model that we are developing that we cannot compromise,” Al-Hammadi added. These include rules for human accountability, transparency, privacy and data protection, along with constitutional safeguards and a thorough understanding of the law.

At this stage, “we believe AI can advise but still (the) human is in command,” she said.

Authorities in the UAE are aiming to develop, within a two-year timeline, a shareable model to help other nations learn and benefit from its experiences, Al-Hammadi added.

Argentina’s minister of deregulation and state transformation, Federico Sturzenegger, warned against overregulation at the cost of innovation.

Politicians often react to a “salient event” by overreacting, he said, describing most regulators as “very imaginative of all the terrible things that will happen to people if they’re free.”

He said that “we have to take more risk,” and regulators should wait to address problems as they arise rather than trying to create solutions for problems that do not yet exist.

This sentiment was echoed by Joel Kaplan, Meta’s chief global affairs officer, who said “imaginative policymakers” often focus more on risks and potential harms than on the economic and growth benefits of innovation.

He pointed to Europe as an example of this, arguing that an excessive focus on “all the possible harms” of new technologies has, over time, reduced competitiveness and risks leaving the region behind in what he described as a “new technological revolution.”