Boulevard World’s mixed bag of activities to keep enthusiasts busy

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Riyadh Season’s Boulevard World Zone brings together cultures of 10 countries. (Supplied)
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Riyadh Season’s Boulevard World Zone brings together cultures of 10 countries. (Supplied)
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Riyadh Season’s Boulevard World Zone brings together cultures of 10 countries. (Supplied)
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Riyadh Season’s Boulevard World Zone brings together cultures of 10 countries. (Supplied)
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Riyadh Season’s Boulevard World Zone brings together cultures of 10 countries. (Supplied)
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Riyadh Season’s Boulevard World Zone brings together cultures of 10 countries. (Supplied)
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Updated 03 January 2023
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Boulevard World’s mixed bag of activities to keep enthusiasts busy

  • Victors can enjoy a cable car that will carry them over replicas of famous landmarks from around the world

RIYADH: Riyadh Season’s Boulevard World Zone, which opened this week, brings together the cultures of 10 countries in a single location set around one of the largest artificial lakes in the world.

People can visit the zone to shop or eat, but there is more than that, as the zone provides visitors with distinct entertainment options. These include:

Combat village

An area for fans of military games. Visitors can shoot live ammunition under supervision during events in a mock village, and play as solo soldiers or in teams in virtual reality war games. There are also medieval live shows, a Saudi firearms museum, virtual reality challenges, a western saloon fight, and much more to explore.

Ninja Warrior

A reality TV show where people try to complete a course full of obstacles and become ninjas. Organizers say ninja helpers will teach children and their parents mental and physical skills.

Area 15

You can enjoy various activities through the Portal experience, which includes an art museum containing more than 300 works inspired by the painter Vincent Van Gogh, and spaces that allow for visitors to watch football matches with 360-degree technology that gives the feeling of being in the stadium.

Anime town Japan

If you are an anime fan, this is for you. “This is unbelievable; it’s like I’m in Japan,” said the Japanese DJ Steve Aoki on Instagram during his visit.

Many streets and areas in the town, such as Anime-verse Street, Tokyo Real Nakamise, Neo-Scramble Square, and Festival Garden, make you feel like you're walking down the colorful and lively streets of Japan, which are full of color and life.

FASTFACTS

• A reality TV show where people try to complete a course full of obstacles and become ninjas. Organizers say ninja helpers will teach children and their parents mental and physical skills.

• There are 11 anime exhibitions at Anime Town Japan’s three theaters and more than 350 entertainment performances.

• Visitors can shoot live ammunition under supervision during events in a mock village, and play as solo soldiers or in teams in virtual reality war games.

There are 11 anime exhibitions at Anime Town Japan’s three theaters and more than 350 entertainment performances.

Submarine, cable cars, and boat ride

Whether you like to be in the sky or underwater, Boulevard World has a treat for all.

Victors can enjoy a cable car that will carry them over replicas of famous landmarks from around the world.

The cable car transports visitors between Boulevard World and Boulevard Riyadh City, on a journey that allows them to experience the cultures of various countries like Italy, Greece, France, Morocco, China, Japan, America, India, Spain and Mexico.

You can also ride inside a submarine to dive down and discover the wonders that lie in one of the largest man-made lakes in the world. The boat ride will also take passengers on a ride between the 10 country areas.

 

 


Saudi Arabia champions AI and sustainable growth at UN tourism meeting in Kuwait

Updated 12 February 2026
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Saudi Arabia champions AI and sustainable growth at UN tourism meeting in Kuwait

  • Saudi Tourism Minister says tourism today accounts for approximately 10 percent of the world economy, contributing about $10 trillion to global GDP 

KUWAIT CITY: Saudi Arabia’s Tourism Minister Ahmed Al-Khateeb has called for stronger international cooperation to build a tourism ecosystem that is integrated, resilient, and future-ready, the Saudi Press Agency reported Thursday.

In a opening address at the 52nd UN Tourism Regional Commission for the Middle East in Kuwait City, he noted that tourism is “no longer a peripheral activity but a massive engine of economic development.”

“With an estimated contribution exceeding $10 trillion to global GDP, tourism today accounts for approximately 10 percent of the world economy,” said Al-Khateeb, speaking as president of the 26th UN Tourism General Assembly. The three-day conference opened on Feb. 10.

He pointed to the Middle East’s exceptional recovery, which recorded a 39 percent increase in international arrivals in 2025 compared to 2019, welcoming nearly 100 million visitors last year.

The minister highlighted Saudi Arabia’s driving force behind these regional statistics, noting that the Kingdom now represents approximately 30% of the Middle East tourism market in both visitor numbers and spending.

“We are proud that Saudi tourism’s uninterrupted growth has become a driving force for regional tourism, and we look forward to continuing our close cooperation with UN Tourism to share our expertise with the world,” he said.

Focus on AI

Addressing the meeting’s central theme of Artificial Intelligence (AI), Al-Khateeb emphasized the need for responsible innovation. He described AI as a key enabler for growth but stressed that the “human touch” defining the hospitality sector must be maintained and the workforce protected.

On the sidelines of the regional commission, the minister met with counterparts from across the region to explore ways to promote regional cooperation and alignment to enhance resilience and build tourism industries that can drive inclusive economic and social development.

Al-Khateeb also met with leading investors from Kuwait to discuss investments in the Kingdom’s tourism sector and explore new opportunities to leverage Saudi Arabia’s integrated investment ecosystem, designed to enable regional and international investors to achieve sustainable, long-term value.

The 52nd UN Tourism Regional Commission for the Middle East is the first held in the region since the 26th UN Tourism General Assembly, hosted in Riyadh last November. 

That assembly resulted in the historic “Riyadh Declaration on the Future of Tourism,” which established a global consensus on sustainability, inclusive growth, and the responsible adoption of human-centric AI for the next fifty years.