Bader Bahaian is SAS’s country manager for Saudi Arabia. Utilizing his extensive experience in the industry, Bahaian will lead the SAS team in the Kingdom in expanding the company’s market presence, improving customer satisfaction and partner development.

From advanced analytics and data management to customer intelligence and fraud detection, Bahaian will be responsible for driving the adoption of SAS innovative solutions in the local cross-sector market.

His long-term strategy is to ensure SAS Saudi Arabia cements its position as a key player in the analytics and data management business in the Kingdom, enabling Saudi organizations to leverage the power of SAS analytics, machine learning and AI technologies to shape outstanding outcomes.

Bahaian has more than 10 years of experience within the IT industry, with a strong focus on sales and business development. As a results-driven professional, he has made impressive achievements during his career.

Prior to joining SAS, Bahaian served as Nokia’s Saudi Arabia lead, transforming the organization into a high-performance business unit while growing sales at twice the market rate, despite dealing with a historic economic downturn and well-established brands in an already mature market.

Previously, Bahaian also held the position of public sector director at HP and started his career as a senior account manager at Oracle.

With excellent leadership qualities, Bahaian can identify business opportunities across multiple industries and emphasizes on establishing and maintaining long-term professional relationships with high-profile clients.

His exceptional strategic planning abilities and expertise in all stages of the sales process ensure that SAS Saudi Arabia can capture new market segments in a growing but competitive analytics market.

Bahaian holds a bachelor’s degree in business management from King Saud University.