‘Discover America’ festival delights LuLu shoppers

The event was officially inaugurated at the LuLu store in Atyaf Mall, Riyadh.
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Updated 20 November 2022
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‘Discover America’ festival delights LuLu shoppers

More than 5,000 American products are on display at LuLu Hypermarket stores across Saudi Arabia for the “Discover America” food festival. The event, which runs from Nov. 16-22, was officially inaugurated at the LuLu store in Atyaf Mall in Yarmouk, Riyadh, by US Deputy Chief of Mission at the US Embassy Denison Offutt and LuLu Group Saudi Arabia Director Shehim Mohammed. Offutt was escorted to the entrance of the hypermarket by a motorcade of Saudi women riding their iconic Harley Davidson bikes — seen as the epitome of American biker tech.
The festival is a joint collaboration between the US Department of Agriculture at the US Embassy and the LuLu Group. This year, six local importers are participating for the first time, and many of their products are being featured throughout the week. The festival is also taking place in Jeddah and Dammam, inaugurated by US Consul General in Jeddah Faris Asad and US Consul General in Dhahran David Edginton, respectively.

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The festival is a joint collaboration between the US Department of Agriculture at the US Embassy and the LuLu Group.

The “Discover America” food festival is a celebration honoring the variety and bounty of American products available at LuLu. For example, the store’s Hot Foods section is offering foods that are especially made to celebrate the US Thanksgiving Day, which takes place ever year in the US in November. LuLu Hypermarket is also offering great deals (in-store and online) on American fresh fruits and vegetables, meats and seafood, chilled products, cheeses, sauces, a wide range of breakfast cereals, ice cream, coffee, cake mixes, fruit juice syrups and condiments. More than 12 new brands comprising 84 new items have been added to the growing list of American FMCG items in the store — now numbering at more than 600 brands.
“The LuLu Group sources a lot of US products through our American hub in Y International (New Jersey). This is reflected across our global network of 235+ stores that offer a range of excellent food and non-food products from the US,” said Mohammed. “The ‘Discover America’ food festival is a great way for LuLu shoppers to explore and taste various popular products that are also featured in the US.”

 


Arab Investment launches new corporate identity

Updated 08 February 2026
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Arab Investment launches new corporate identity

The Arab Investment Company has launched its new corporate identity, “Arab Invest,” in a strategic move that reflects its future direction and marks the start of a new chapter in its journey, which began in 1974, as one of the Arab sovereign wealth funds concerned with developing resources and enhancing economic integration among its 16 Arab member states.

The new corporate identity reflects the company’s value system underpinning its investment approach, based on robust governance, sustainability, effective partnerships, and adherence to the highest professional and economic standards, embodying its vision of building high-quality investments aligned with the priorities of the shareholder states.

Saad bin Abdulaziz Al-Khalb, chairman of the board of directors, said: “The launch of the company’s new identity comes within the context of a strategic phase aimed at enhancing clarity of institutional vision and consolidating the company’s position over the long term, in line with shareholders’ aspirations and reflective of the requirements of the coming period.”

He added that the new identity is viewed as a clear translation of a well-considered investment trajectory that reflects depth of experience, strengthens stakeholders’ confidence, and supports the company’s ability to continue serving the interests of the Arab member states.

CEO of Arab Invest Abdullah bin Saleh Bakhraibah said the launch of the new corporate identity represents, in essence, a new chapter in the company’s journey spanning more than 50 years. He noted the particular importance of this step at both the strategic and operational levels, as the new identity reflects a series of institutional transformations the company has undergone in recent years, including achieving the highest financial revenues in its history during 2025.

Bakhraibah added: “The new identity is not merely a visual update for the company; rather, it is a strategic message that expresses an advanced stage of institutional maturity, while simultaneously underscoring the deep historical roots of one of the region’s most established Arab sovereign wealth funds, consolidating its distinguished position and the credibility it enjoys in the Arab investment landscape, enabling it to keep pace with major economic developments and enhancing the company’s readiness to continue growth and expansion in accordance with best-in-class investment practices.”

He also highlighted the company’s distinguished investment efforts since the launch of its new strategy, saying that Arab Invest has recently witnessed notable development in local and global strategic partnerships, to achieve the highest performance standards and institutional operating mechanisms. Bakhraibah emphasized the company’s continued commitment to delivering sustainable investment impact in line with the aspirations of the coming period.