What We Are Buying Today: The Voula Collection

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Updated 31 October 2022

What We Are Buying Today: The Voula Collection

Originality of design is often considered the key to success in the competitive abaya market.

But Sarah Al-Bedair’s Voula Collection brand also combines accessories in its eye-theme-based embroidered garments. 

The brand was launched during the coronavirus pandemic lockdown period in Saudi Arabia at first making fashionable cloth masks but then expanding into abaya production.

Al-Bedair uses a range of materials and fabrics, mostly sourced from Europe, including linen, crape, organza, denim, poplin, and cotton. 

The inspiration for her designs was originally drawn from Greece, before she started focusing on Saudi themes such as camels, palm trees, and horses.

She began by creating abayas that could be worn as dresses, then moved into making fashionable face masks with eye designs, and more recently started designing summer abayas for daytime and evening wear. 

Al-Bedair has had an interest in fabrics and the fashion world since a young age, eventually prompting friends and family to encourage her to set up her own brand.

She said: “In my opinion, every fashion designer has their own passion, style, and vision. What makes each of us different is our commitment, attitude, creativity, diversity, customer-orientation, and consistency in exceeding customers’ expectations.” 

For more information about the brand, visit @voulacollection on Instagram.

Mona Tougaard stuns at 032c’s Paris Fashion Week show

Updated 22 June 2024

Mona Tougaard stuns at 032c’s Paris Fashion Week show

DUBAI: Berlin-based magazine-turned-fashion label 032c presented its menswear spring/summer 2025 collection this week at Paris Fashion Week, featuring Middle Eastern model Mona Tougaard.

The catwalk star, who has Danish, Turkish, Somali and Ethiopian ancestry, strutted down the runway in a form-fitting suit with a cropped blazer and a blue buttoned-shirt layered underneath. Her look was enhanced with dark shades, and her hair was slicked back in a low bun.

She was not the only regional model on the runway; Tougaard was joined by British Moroccan model Nora Attal, who wore a sheer, reflective fishnet-like black dress.

Tougaard's look was enhanced with dark shades, and her hair was slicked back in a low bun. (Getty Images)

American catwalk star Amelia Gray also graced the runway alongside the Arab models. She confidently donned the first look, a skintight black ensemble with contrasting collared additions.

The collection, designed by Maria Koch, is titled “Everything Counts,” and spanned outerwear, feminine suiting and versatile denim co-ords suitable for both day and night.

Collarless 032c jackets featured tonal gothic lettering, while army parkas and deconstructable cargo pants were paired with boxy vinyl tops.

Amelia Gray donned a skintight black ensemble with contrasting collared additions. (Getty Images)

The party-ready looks included sheer gowns adorned with hundreds of rhinestones, offering a glimpse of skin.

Staple suiting appeared in versatile khaki tones, followed by shimmering bottoms, “Workshop”-printed hoodies, and blurred floral shirts created in collaboration with Georgian-American artist Ketuta Alexi-Meskhishvili.

The venue’s elongated corridors reverberated with techno beats, starting softly and swelling to a crescendo as models showcased timeless, dance floor-ready outfits on the runway.


A post shared by Joerg Koch / 032c (@032c)

This month, 032c announced on Instagram that Tougaard had been named the artistic talent director for the collection.

“Tougaard is an inherent member of the 032c universe, who has starred on our magazine covers, our editorials, and our previous FW-24 show. It is an organic progression to involve Tougaard more closely in 032c’s creative processes together with creative director Maria Koch and fashion director Ras Bartram,” the post read.

Tougaard started her modeling career in 2017 after winning the Elite Model Look Denmark competition at the age of 15. Since then, she has become a prominent figure in the fashion industry, known for her work with top designers and luxury brands including Prada, Louis Vuitton, Fendi, Chanel and Valentino.

Birthday tributes pour in for French Saudi model Amira Al-Zuhair

Updated 19 June 2024

Birthday tributes pour in for French Saudi model Amira Al-Zuhair

DUBAI: Birthday tributes poured in this week for part-Saudi model Amira Al-Zuhair, who has celebrated her 23rd birthday.

Among those sending warm wishes on Instagram were friends including Stella Ferro, the model manager at Elite Model World which represents Al-Zuhair, Saudi entrepreneur Aisha Almamy, Egyptian actress Ghada Abdel Razek and French Algerian designer Xavier Belmahdi-More, founder of Eddine Belmahdi.

“Happy birthday, my love,” wrote Ferro on her story, sharing a picture of Al-Zuhair. Almamy added: “Happy birthday our Amira,” playfully hinting at the Arabic meaning of the model’s name — princess.

Instagram/ @amiraalzuhair

Al-Zuhair, born in Paris to a French mother and Saudi father, has made her mark on the fashion world and appeared on the runway for an array of renowned fashion houses such as Missoni, Maison Alaia, Brunello Cucinelli, Balmain, Dolce & Gabbana, Giambattista Valli, Giorgio Armani, Elie Saab and many more.

Earlier this month, Al-Zuhair walked in Louis Vuitton’s high jewelry show in Saint-Tropez, which was attended by celebrities such as British actress Phoebe Dynevor and Thai actress Urassaya Sperbund.

The collection was designed by the house’s artistic director of jewelry and watches, Francesca Amfitheatrof.

Instagram/ @amiraalzuhair

Al-Zuhair wore an intricate chunky choker featuring a wide structured design with a lattice-like pattern in gold. It was adorned with diamonds and featured a large yellow gemstone as a focal point.

The catwalk star shared a picture on her Instagram story of herself with Amfitheatrof and her fellow models, where she wore a cut-out black top paired with oversized black salwar pants.

In May, she walked the runway for the Chanel Cruise 2024/2025 show in Marseille, France. She sported a vibrant yellow ensemble featuring hot shorts paired with a button-down top and coordinating cardigan, along with a beige hat, a gold choker embellished with blue detailing, chunky earrings and a chain belt adorned with pendants.

In addition to her runway appearances, Al-Zuhair has featured in campaigns for high-profile brands such as Prada, Chanel and Carolina Herrera.

Fashion Trust Arabia celebrates winners at London dinner with Salma Hayek

Updated 18 June 2024

Fashion Trust Arabia celebrates winners at London dinner with Salma Hayek

DUBAI: Qatar’s Fashion Trust Arabia held a party at Claridge’s Hotel in London on Monday to celebrate its cohort of winners for 2023.

Swedish-born Somali model Ikram Abdi attended the event alongside US Mexican actress Salma Hayek and the prize-winning designers.

Ikram Abdi attended the event in London. (Getty Images)

The organization announced the seven winners of the Fashion Trust Arabia Prize in December.

The usually star-studded awards ceremony was cancelled due to the “ongoing and deeply distressing humanitarian crisis in Palestine,” but a two-day virtual deliberation session was held to find the winners last year.

Womenswear designer Amir Al-Kasm and Renaissance founder Cynthia Merhej jointly won the evening wear category.

The finalists were selected by a panel that included Sheikha Al-Mayassa bint Hamad bin Khalifa Al-Thani and fashion writer Tania Fares, who founded the trust in 2018.

(L to R) Adam Alaoui Elyasse, Lily Max, Omar Taha, Fashion Trust Arabia Co-Founder and Co-Chair Tania Fares, Cynthia Merhej, Ahmed Amer, Katarina Tarazi and Sarah Hermez attend the Fashion Trust Arabia dinner in London. (Getty Images)

Other winners were Lebanon-based designer Ahmed Amer in the ready-to-wear category, British-Lebanese designer Katarina Tarazi in the jewelry category, and design duo of eyewear label A Better Feeling Omar Taha and Lily Max for accessories.

Menswear designer Adam Elyasse took home the Franca Sozzani Debut Talent award and Nigerian designer Adeju Thompson, founder of Lagos Space Programme, was awarded the Guest Country Award.

The sixth edition of Fashion Trust Arabia awards ceremony is set to take place in Marrakech, Morocco, as part of the Qatar-Morocco 2024 Year of Culture.

The event will take place in October, organizers announced on Instagram in April.

“In line with our ongoing dedication to diversity and inclusivity, we’ve selected the lively city of Marrakech as our hosting location,” the statement read. “The FTA Prize 2024 will extend invitations to talents worldwide, as we explore and showcase the diverse cultural heritage of Morocco.

“At the heart of our mission we have consistently championed creative communities across the Arab World and this year is no different,” the statement added.

Fashion Trust Arabia is a non-profit organization that provides financial support, guidance and mentorship to emerging designers from across the Middle East and North Africa region. 

The event is known for attracting industry heavyweights from around the world, with the 2022 ceremony hosting the likes of Bella Hadid, Naomi Campbell, Karolina Kourkova, Valentino’s creative director Pierpaolo Picciolini, British models Jourdan Dunn and Poppy Delevingne, former Miss Universe Olivia Culpo, British actress Jodie Turner-Smith, US model Jasmine Tookes and US Somali model Halima Aden.

Nicole Scherzinger shows off Lebanese gown at Tony Awards

Updated 19 June 2024

Nicole Scherzinger shows off Lebanese gown at Tony Awards

DUBAI: US singer Nicole Scherzinger attended the 2024 Tony Awards in New York on Sunday in a gown by Lebanese designer Nicolas Jebran.

The pink-hued gown featured a sheer, embellished skirt, with rouching on the hips. Stylist Emily Evans finished off the look with -Cicada and Maison H jewelry.

Nicole Scherzinger showed off a rosy-hued Nicolas Jebran gown on the red carpet. (Getty Images)

Scherzinger — slated to star in a “Sunset Boulevard” revival on Broadway — sang the “In Memoriam” section, the Associated Press reported.

She sang “What I Did for Love” as the names of late Broadway heavyweights appeared, including playwright Christopher Durang and actors Alan Arkin,Glenda Jackson, Louis Gossett Jr., and Treat Williams.

“The Outsiders,” a gritty adaptation of the classic young adult novel, won the Tony Award for best new musical. The win meant Angelina Jolie, a producer, landed her first Tony, too.

Angelina Jolie, a producer on 'The Outsiders,' landed her first Tony. (Getty Images)

“Stereophonic,” the play about a Fleetwood Mac-like band recording an album over a turbulent and life-changing year, won best new play and had the night's most total awards at five. It was written by David Adjmi, with songs by former Arcade Fire member Will Butler.

Two special guests electrified the crowd — Jay-Z and Hillary Rodham Clinton. The latter, a producer of a musical about suffragettes, presented “Suffs.”

“I have stood on a lot of stages, but this is very special,” Clinton said. “I know a little bit about how hard it is to make change.”

In the first musical presentation, Alicia Keys appeared at a piano as the cast of her semi-autobiographical musical, “Hell’s Kitchen,” presented a medley of songs. She sang her and Jay-Z’s 2009 smash “Empire State of Mind,” joining the rapper on interior steps to wild applause, according to the Associated Press.

Later, newcomer Maleah Joi Moon won best leading actress for “Hell's Kitchen,” brushing aside a challenge from veteran Kelli O’Hara. The 21-year-old, who plays a role loosely based on Keys’ life, dedicated her award to her parents.

Jeremy Strong took home the first big award of the night. The “Succession” star landed his first Tony for his work in the revival of Henrik Ibsen’s 1882 political play “An Enemy of the People.”

“Harry Potter” star Daniel Radcliffe cemented his stage career pivot by winning featured actor in a musical, his first trophy in five Broadway shows. He won for the revival of “Merrily We Roll Along,” the Stephen Sondheim- George Furth musical that goes backward in time.

Jessica Kahawaty stars in Charlotte Tilbury fragrance campaign

Updated 16 June 2024

Jessica Kahawaty stars in Charlotte Tilbury fragrance campaign

DUBAI: Lebanese Australian model Jessica Kahawaty has posed in a digital campaign for British luxury cosmetics label Charlotte Tilbury.

The model and entrepreneur stars in a video campaign advertising the brand’s Love Frequency perfume, which is described as a floral woody musk fragrance for women and men.

Love Frequency was launched in 2024 and the fragrance was designed by French master perfumer Anne Flipo. The top note is pink pepper; the middle notes are rose and saffron; while the base notes are musk, amberwood, patchouli and cashmere wood.

Kahawaty took to Instagram to share the sun-drenched campaign video with her 1.5 million followers.

“My love frequency summed up in 1 scent (sic),” she caption the post, which sees the model walking among flowers and tall grasses while holding the pink-hued bottle of perfume.

The model also recently unveiled her latest campaign with Boss. In March, she shared polaroid-style pictures from the shoot with her Instagram followers and wrote: “Double B, Every Me. Because there’s more than one way to be a BOSS.”

In the images, she wore a brown bomber jacket paired with a crisp white shirt, complemented by a black bag adorned with a chunky gold buckle and chain. Her brunette locks were in loose waves.

Earlier this year, Kahawaty took to social media to share images from her collaboration with Italian luxury label Versace for the month of Ramadan, days after the influencer worked on a Ramadan campaign with New York-based label CH Carolina Herrera.

The campaign featured a curated edit of modest wear from the New York-based label, combining distinctive patterns and vibrant color schemes.

The model and restauranteur — she founded Dubai’s Mama Rita eatery alongside her mother — shared a series of images promoting Versace’s Ramadan edit with her Instagram followers. Kahawaty was pictured in a pink floor-length dress with bell sleeves that boasted a neckline adorned with intricate pink, white and silver beads and crystals. Completing the look, Kahawaty is seen clutching a matching mini pink embellished purse while her voluminous brunette locks were styled in a 90s blowout.