What We Are Buying Today: Saudi label By Jana Khojah

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Updated 24 October 2022
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What We Are Buying Today: Saudi label By Jana Khojah

By Jana Khojah is a Saudi brand founded in 2019 that produces high-end Saudi styles like abayas and farwas with a modern twist. 

The brand was established by Saudi designer Jana Khojah in Jeddah and prioritizes high-quality elegance while emphasizing Saudi style in everyday wear for women. Combining classic silhouettes with fabrics and details that are not usually associated with the abaya — like feathers, fur and leather — By Jana Khojah creates unique pieces for a range of tastes. 

With regard to seasonal limited-edition pieces, the brand offers distinctive and elegant staple pieces. 

Khojah, who received frequent compliments and questions about the abayas she made for herself, began getting requests to create them for others. She founded her fashion label during the coronavirus pandemic, and it became a huge hit, expanding to include teams for embroidery and handmade goods. The brand also has its own perfume line inspired by French perfumes. 

By Jana Khojah offers cleaning instructions to accompany every garment, as the natural fabrics used in their creation, such as silk or fur, can be delicate and require special attention. To ensure the pieces arrive undamaged, they are wrapped in paper packing and then in carton boxes.

Prices are reasonable for the uniqueness and quality of the creations. Follow By Jana Khojah’s Instagram account @jk.designer1 for more details.


Mona Tougaard wears bridal look at Dior’s Paris show

Updated 27 January 2026
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Mona Tougaard wears bridal look at Dior’s Paris show

  • Rihanna and Brigitte Macron among attendees at show
  • Design part of new director Jonathan Anderson’s vision

DUBAI/ PARIS: Model Mona Tougaard reportedly turned heads in a bridal-inspired look on the Christian Dior runway during the recent Paris Haute Couture Week.

The runway star, who has Danish, Turkish, Somali and Ethiopian ancestry, wore a sculptural white gown with a one-shoulder silhouette and layered petal-like appliques cascading from the bodice to the full skirt.

The asymmetrical bodice featured draped detailing across the torso, while the skirt flared into a voluminous, floor-length shape.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Dior Official (@dior)

The look was finished with oversized floral statement earrings that echoed the dress’s petal motif.

The floral elements echoed the wider vision of Dior’s new creative director Jonathan Anderson, who drew inspiration from nature and his love of ceramics for his first Haute Couture collection since being appointed to the role.

The 41-year-old faces the rare challenge of overseeing all three fashion lines at the house — women’s and men’s ready-to-wear and Haute Couture — becoming the first designer to do so since Christian Dior himself.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Dior Official (@dior)

Just days after presenting his latest men’s collection during Paris Men’s Fashion Week, the Northern Irish designer returned with his first couture offering.

The collection featured floral motifs on fabrics or as accessories, while sculptural bulbous dresses were inspired by the work of Kenya-born ceramicist Magdelene Odundo.

“When you copy nature, you always learn something,” Anderson declared in his show notes, which compared Haute Couture to a living ecosystem that is “evolving, adapting, enduring.”

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Dior Official (@dior)

Other noteworthy pieces included dresses with spherical birdcage-inspired silhouettes, while other models wore vest tops with their dresses gathered around their waists.

The front row at the Rodin Museum reflected the scale of anticipation surrounding Anderson’s couture debut. France’s first lady Brigitte Macron arrived early, while Lauren Sanchez Bezos swept in shortly after.

Actor Parker Posey twirled briefly in a trench-style dress, playing to the room before settling in.

Then the space fell into a collective pause as celebrities and editors alike waited for Rihanna. When the pop star finally took her seat, the lights dropped and the show began.

Before the show, Anderson admitted in an interview with the Business of Fashion website that he previously thought couture was “irrelevant,” adding that he never really “understood the glamour behind it.”

“Now, I feel like I’m doing a Ph.D. in couture,” he explained.