Saudi Arabia to attract 100m visitors by 2030 in huge economic boost: Kingdom’s tourism advisor

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Updated 31 October 2022
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Saudi Arabia to attract 100m visitors by 2030 in huge economic boost: Kingdom’s tourism advisor

RIYADH: Saudi Arabia’s tourism sector is on course to contribute 10 percent of the Kingdom’s gross domestic product within a decade, according to Gloria Guevara, chief special advisor to the Minister of Tourism.

Speaking to Arab News on the sidelines of the Future Investment Initiative forum in Riyadh, Guevara said Saudi Arabia was making the most of its natural “assets”, such as the Red Sea, in a bid to boost the fledgling sector.

Guevara, who served as the Secretary of Tourism in Mexico from 2010 and 2012, said her home country took 40 years to develop its tourism industry — but Saudi Arabia can do it in a quarter of that time.

She said that more than 1 million jobs are going to be created in the sector by 2030, and added: “We are going to have 100 million visitors by then, and we're hoping to have 10 percent of the GDP, which is very important because one in $10 are going to be the contribution for travel and tourism.”

“Now the reality is, this country doesn't need tourism, because we have a lot of other resources, we have oil. But the fact that we are capitalizing on the assets that we have, as I said, the culture, the beautiful Red Sea, the mountains, the hospitality, I think that's also creating opportunities for the locals,” Guevara added.

After working in Mexico, Guevara was the CEO of the World Travel & Tourism Council — a body that represents more than 200 CEOs from around the world.

“When I was in WTTC, I had the chance to see the transformation. And what do I mean by that in 2020, Saudi was the chair of the G20, for instance, and for the first time ever, we were invited, the private sector was invited, to the table in the ministerial tourism meetings,” she said.

“So the Minister Ahmed Al-Khateeb was able to create that partnership with the private sector. So for us, that was crucial, and for me, is very important for a country to have the vision, the leadership and the resources in order to be successful,” she added.

Pointing to the Kingdom’s multiple Giga projects, she highlighted that the leadership of Saudi Arabia are not only helping the country, but helping other countries as well, most notably in sustainability.

“What is happening here is helping the entire sector, and that's why you see that some of these projects are having a greater scope. For instance, what we're doing in sustainability in this country is being shared with other countries. We're having an initiative here, a global center, that will help in sustainable tourism to move to work towards net zero,” the advisor said.

“That’s a multi-country, multi-stakeholder coalition that is starting here that will benefit not only Saudi Arabia, but everyone. So you will see that a lot of these projects will benefit the entire sector, not only the country, which is why it has a lot of attention from around the world, because the transformation is not only helping the country, but a lot of other countries,” she added.


AI’s shift toward proactive healthcare

Updated 05 February 2026
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AI’s shift toward proactive healthcare

  • Experts reveal how AI is reducing burnout and streamlining workflows

JEDDAH: Artificial intelligence is increasingly moving from the margins of healthcare innovation into its operational core. Rather than replacing clinicians, AI is being deployed to address persistent challenges across health systems, from administrative overload and staff burnout to fragmented data and inefficient patient flow.

Speaking to Arab News, Abbes Seqqat, chief executive officer of Rain Stella Technologies, and Eric Turkington, chief product officer, discussed how AI is already transforming healthcare delivery — and why its impact is most meaningful when embedded directly into clinical workflows rather than treated as a standalone tool.

Seqqat describes AI’s role as accelerating a structural shift in healthcare delivery. “AI is accelerating the shift in healthcare from reactive to proactive care, because AI fundamentally helps detect, analyze and predict,” he said, noting that many health systems lack the resources to perform these tasks at scale.

Abbes Seqqat, chief executive officer of Rain Stella Technologies. (RST photo)

While AI use cases in healthcare are broad, Seqqat emphasized that the most effective applications today focus on operational and clinical fundamentals, including reducing administrative burden, identifying patient risks earlier, and capturing clinical data more reliably and in real time.

RST’s portfolio reflects this approach, spanning surgical data capture and workflow automation, cloud-based electronic medical records, and health information exchange. Across these systems, the common goal is improving data quality and usability so clinicians can spend less time managing information and more time delivering care.

According to Turkington, RST’s systems rely on a mix of established and emerging AI technologies.

RST's Equinox offers a streamlined workflow, minimizing redundant data entry, and also allows for seamless integration with other systems. (RST images)

“Across the portfolio, we are using a wide range of AI and predictive technologies, from voice technology to reliably capture clinician inputs, to large language models that analyze and act on collected data,” he said.

A key focus has been adapting AI to regional and clinical realities. Voice models, for example, have been trained on UAE and GCC accents and grounded in medical terminology to improve accuracy in real-world settings. RST also uses retrieval-augmented generation and multi-agent AI architectures, allowing different AI components to perform specialized tasks such as classifying surgical notes, identifying unusual events, or assisting with billing and coding, Turkington explained.

DID YOU KNOW?

• AI can detect, analyze, and predict patient risks faster than traditional methods.

• Systems like Equinox use voice input and predictive analytics to actively support clinical decisions.

• AI assistants provide real-time updates, automate documentation, and improve coordination in operating theaters.

One of the central concerns around AI adoption is whether it adds complexity to already demanding clinical roles. Seqqat argues the opposite should be the goal.
“For nurses and frontline staff, AI’s greatest contribution is removing the invisible administrative friction that leads to burnout,” Seqqat said.

In operating theaters, AI systems can replace manual coordination methods such as phone calls and whiteboards by providing real-time situational awareness. By automating updates, anticipating delays, and serving as an on-demand clinical notepad, AI reduces cognitive load and allows staff to remain focused on patient care, he explained.

RST’s voice-enabled assistant, Orva, is designed specifically for perioperative environments.

Orva captures live updates through voice input, enabling it to surface delays, flag bottlenecks, and prompt coordination between departments. (RST photo)

Turkington said it enables hands-free documentation and coordination, helping surgical teams manage schedules and resources more effectively.

By capturing live updates through voice input, Orva can surface delays, flag bottlenecks, and prompt coordination between departments. It also assists with documentation and coding, reducing errors and supporting more accurate reimbursement— an area where incomplete records often create downstream challenges.

Electronic medical records remain central to healthcare delivery, but Turkington noted that AI can move them beyond passive data repositories.

Eric Turkington, chief product officer of Rain Stella Technologies. (RST photo)

“We designed Equinox as an EMR that enables you to spend less time with the software and more time with patients,” Turkington said.

Through voice input, automated documentation from visual annotations, and AI-generated pre-visit summaries, the system can actively support clinicians rather than slow them down. Predictive analytics, such as identifying no-show risks or highlighting care gaps, further shift EMRs toward decision-support tools rather than administrative obligations.

Both executives stressed that AI’s effectiveness depends heavily on data access and quality. Seqqat pointed to interoperability as a prerequisite rather than an afterthought.
“AI is only as powerful as the data it can access,” he said, adding that fragmented records limit both clinical insight and system-wide learning.

Health information exchanges, such as RST’s Constellation platform, enable patient data to be viewed longitudinally across providers. AI can then assist with patient identity matching and population-level analysis, allowing trends and risks to be identified across large datasets.

Turkington shared an example from an operating theatre where AI helped prevent cascading delays. When a surgical case ran late, a nurse verbally updated Orva that the patient was ready to exit. The system alerted the recovery unit, analyzed schedule conflicts, and prompted management to reassign staff before delays affected subsequent procedures.

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By tagging the cause of the delay and feeding that data into predictive models, the system helped prevent similar issues in the future — without additional manual coordination.

According to Seqqat, the primary returns from AI adoption come from combining efficiency with financial accuracy. Streamlined workflows allow providers to treat more patients without compromising care, while improved documentation reduces revenue leakage.

Looking ahead, Seqqat sees AI becoming central to Saudi Arabia’s healthcare transformation. He described its role as advancing smart hospitals, predictive patient flow, and precision medicine aligned with Vision 2030 goals.
“The role of AI in Saudi Arabia’s healthcare sector is evolving from a supporting technology to a foundational pillar of the Kingdom’s Vision 2030 transformation. Over the next few years, we expect to see AI move into the realm of smart hospitals, where predictive analytics optimize patient flow and AI-driven precision medicine leverages the Saudi Genome Program to provide hyper-personalized care. By unifying national health data and automating complex administrative workflows, AI will enable a more proactive, value-based healthcare model that improves patient outcomes and operational efficiency across the country.”