DUBAI: Snap Inc. has introduced over 12 features for its paid subscription service, Snapchat+.

After being tested in July, the service was rolled out to users around the world and has amassed over a million global subscribers.

“Globally, more than 1 million Snapchat users have signed up for Snapchat+ so far, and we’re encouraged by their continuous interest in the additional features and functionalities that Snapchat+ offers,” said Abdulla Alhammadi, regional business lead in Saudi Arabia at Snap Inc.

The new features include Custom Story Expiration, which will let subscribers set Snaps on their story to expire after one hour or up to one week, Custom Notification Sounds, which will allow users to set specific notification tones for different friends, and Custom Camera Color Borders for users to cast their chosen hue on screen as they capture content.

Snapchat+ will also feature three new exclusive Bitmoji backgrounds for the upcoming holiday season.

Alhammadi told Arab News: “In Saudi Arabia, we see a real understanding of Snapchat’s full value proposition, whether in communication, entertainment, commerce, or elsewhere. With a highly engaged audience, we are amongst the most popular platforms in the Kingdom, reaching over 90 percent of people aged 13 to 34. It is, therefore, truly exciting to roll out the new features of Snapchat+ in a unique market like Saudi Arabia.”

“These features will only help push the creative boundaries of Snapchatters and empower them to use the platform to create new experiences,” he added.

From December, Snap will also allow users to gift their friends a subscription from within the app.

“Snapchat+ is a perfect stocking stuffer for the budding digital creator or selfie-loving friend in your life,” Alhammadi said.

Users in Saudi Arabia can subscribe to Snapchat+ for SR16.99 ($4.52) a month, SR94.99 ($25.27) for six months, and SR172.99 ($46.02) for a year.