Top 10 most funded edtech startups in the MENA region

Founded in 2019, Abwaab provides online content tailored to local curriculums of secondary school students, thereby filling the educational resources gap. (Supplied)
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Updated 08 October 2022
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Top 10 most funded edtech startups in the MENA region

  • Educational technology opens up new opportunities for learning experiences

CAIRO: Technology has opened new vistas for the education sector by optimizing the ability to learn inside a classroom and beyond.

Educational technology has supported teaching facilities using online learning and smart applications in various academic and non-academic environments.

According to market research firm Valuates Reports, the 2021 global e-learning market revenue was about $15 billion, and the market is expected to grow at a compound annual growth rate of 6.5 percent from 2021 to 2028.

Arab News has compiled a list of the Middle East and North African region’s top 10 most funded edtech startups.

1. Abwaab

Total funding: $27.5 million

Founders: Hamdi Tabbaa, Sabri Hakim and Hussein Al-Sarabi

Investors: BECO Capital, 4DX Ventures, GSV Ventures and Water Partners

Funding rounds: Four

Headquarters: Jordan

Founded in 2019, Abwaab provides online content tailored to the local curriculums of secondary school students, thereby filling the educational resources gap.

Through the platform, students can participate in lessons, get access to feedback and join discussion boards to tackle the region’s high dependence on offline tutoring.

In its last funding round, Abwaab raised $20 million in a series A funding round to expand its services to Egypt and Pakistan.

2. Noon Academy

Total funding: $21 million

Founders: Mohammed Al-Dhalaan and Aziz Al-Saeed

Investors: STV, Al-Turki Holding and NFX Ventures

Funding rounds: Two

Headquarters: Saudi Arabia

Noon Academy is a student-centric social learning platform that offers free live and interactive tutoring with “gamified” features.

Established in 2013, the company incorporates social and “gamification” features to make learning more enjoyable and collaborative for students.

With a presence in Saudi Arabia, Egypt, India and Pakistan, the company managed to raise $13 million in a pre-series B funding round led by STV in 2020.

3. Al-Mentor

Total funding: $14.5 million

Founders: Ihab Fikry, Ibrahim Kamel, Hesham Heikal, Husni Khuffash and Abdelrhman Fahmy

Investors: Partech, Sawari Ventures, Egypt Ventures and Sango Capital

Funding rounds: Five

Headquarters: UAE

Al-Mentor, one of the leading video learning platforms in the region, offers online content for Arabic speakers with a wide range of courses developed by distinguished experts.

Founded in 2016, the company delivered over 2 million learning experiences with over 80 enterprise partnerships in the Middle East and North African region.

In 2021, Al-Mentor raised $6.5 million in a series B funding round led by Partech as it aimed to sustain its position as a leader in the industry. 




Orcas links parents and students with nearby tutors or online courses. (Supplied)

4. Orcas

Total funding: $3.5 million

Founders: Hossam Taher, Amira El-Gharib, Omar Fayez and Ahmed Ismail

Investors: NFX Ventures, Launch Africa and Access Bridge Ventures

Funding rounds: Five

Headquarters: Egypt

Established in 2013, Orcas is a mobile application that connects parents and students with nearby tutors or online courses.

Based in Cairo, the company provides K-12 students with live one-on-one tutoring sessions online and in person.

In January 2022, Orcas secured $2.1 million in pre-series A funding round to expand geographically.

5. Ostaz

Total funding: $2.8 million

Founders: Audrey Nakad, Zeina Sultani and Sibylle Nakad

Investors: Hub71, Inspired Education and Phoenician Funds

Funding rounds: Five

Headquarters: Lebanon

Founded in 2017, Ostaz connects students with qualified private tutors to support the pupils in setting learning goals on their academic journey.

The UK-based Inspired Education Group acquired the company in 2021 as it had registered more than 43,000 students and clocked over 65,000 tutoring hours.

6. Al-Gooru

Total funding: $2.6 million

Founders: Khalid Abou Kassem

Investors: Oqal, Raz Holding Group, 100 Ventures, Ray Investment and RZM Investment

Funding rounds: Two

Headquarters: Saudi Arabia

Al-Gooru, another player in the online tutoring space, is a platform for students to connect with their desired private teachers.

Founded in 2021, the company secured $1.8 million in a seed funding round to expand its scope in the education sector across Saudi Arabia.

7. Baims

Total funding: $2.2 million

Founders: Yousef Al-Husaini and Bader Al-Rasheed

Investors: Rasameel Investment Co. and AlWazzan Education

Funding round: One

Headquarters: Kuwait

Established in 2017, Baims is an online platform that offers customized courses for university students in Saudi Arabia, Kuwait, Bahrain and Jordan.

The company raised $2.2 million in a pre-series A funding round in 2022 to grow its content library and strengthen its presence in existing markets.

8. Al-Academia

Total funding: $2 million

Founder: Ahmed Ashour

Investors: Entlaqa and Goldmines

Funding round: One

Headquarters: Egypt

Al-Academia is a distance education platform focusing on professional development in small courses from industry experts.

The company launched in 2020 after raising $2 million in investments to support the enormous digital transformation ignited by COVID-19.

9. Aanaab

Total funding: $1.5 million

Founders: Mounira Jamjoom and Naila Al-Khalawi

Investors: Nour Nouf and Wamda Capital

Funding Rounds: One

Headquarters: Saudi Arabia

Founded in 2016, Aanaab’s platform facilitates ongoing professional and personal development of Arab teachers through distance learning solutions, providing them an opportunity to acquire Cambridge credentials.

The company secured its first funding in 2020 with a $1.5 million investment to strengthen its presence in Saudi Arabia and the UAE and explore business-to-business opportunities.

10. Zedny

Total funding: $1.2 million

Founders: Mohamed Youssef El-Baz and Basil Khattab

Investors: Undisclosed

Funding round: One

Headquarters: Egypt

Established in 2020, Zedny is an Arabic learning platform that targets individuals keen on developing their business skills, acquiring general knowledge and scouting for jobs.

The company launched after a $1.2 million pre-seed funding round and has offered over 200 online courses on its platform since then.


Mapping Saudi soils to grow better crops

Updated 19 December 2025
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Mapping Saudi soils to grow better crops

  • Palm trees, root crops, and coastal plants reveal the land’s story

RIYADH: Saudi Arabia’s land tells stories written beneath the feet. From fertile plains and rugged highlands to vast deserts, the Kingdom’s diverse landscapes shape what can grow, where it grows, and how agriculture can thrive.

Alongside geography and climate, soil conditions play a decisive role in agricultural success. Understanding soil types across the Kingdom helps determine which crops can flourish and what interventions may be needed to sustain them.

In an interview with Arab News, Turki Almutairi, a senior environmental specialist at the National Afforestation Center under the National Center for Vegetation Cover Development and Combating Desertification, outlined the main soil types found across Saudi Arabia.

High amount of salt makes the soil unfit for the production of most crops, even if the soil is fertile. (Supplied)

“The dominant soil in the Kingdom are sandy desert soils, alongside calcareous soils in the central region. Rocky and stony soils are present along mountainous and hilly landscapes,” he said.

“Alluvial soils are common in wadies (valleys), while saline and sodic soils are located in depressions (Sabkhas) and along coastlines. Pockets of clayed soils can be also found around few sites along the Kingdom.”

The Kingdom’s vast territory gives rise to unique soil characteristics in each region, enabling different crops to grow depending on local conditions.

“Soil is the growing medium for plants. The role of soil includes structural stabilization, providing nutrients and a communication medium for plants,” Basil Nasir, soil lead at engineering consultancy William Sale Partnership, told Arab News.

Basil Nasir, soil lead at the engineering consultant company, William Sale Partnership (WSP). (Supplied)

According to Nasir, assessing soil use is essential before determining whether it is fertile or infertile, as different soils support different plant types.

“The soil used for trees differs from the soil used for ornamental plants and from the soil used for aquatic plants. It varies according to the specific needs of each plant, and based on this, we determine what the soil requires and assess its fertility,” he said.

Nasir explained that soil characteristics are shaped by both physical and chemical components. In addition to water and air, mineral particles such as sand, silt and clay are key indicators of soil health. Organic matter, derived from plant and animal remains, forms the fourth major component.

The balance between these elements determines soil behavior. One important physical trait is water-holding capacity, which influences what types of plants a soil can support.

 

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“If the soil is like dunes, adding water will cause it to run off, but if the soil is clay, its ability to retain water will be very high. If you add water and return the next day, you will find that the water is still there,” said Nasir.

Chemical properties, such as whether soil is alkaline or acidic, are equally important. Understanding both physical and chemical traits allows for proper assessment and treatment when needed.

“What determines whether a plant is suitable for a particular environment is primarily the plant's nature. For example, some plants have fibrous roots and therefore do not require well-draining soil,” Nasir added.

“A palm tree, for example, does not care whether it was planted in one soil or the other because its roots are fibrous. Therefore, palm trees are strong plants and are suitable to grow in both dry and wetlands, while preferring sandy areas.”

Soil Salinity can be treated through Soil leaching which means washing the soil with certain amount of water to reduce the salt in it. (Supplied)

Crops such as potatoes, onions, carrots and beetroots — where the edible part grows underground — typically thrive in sandy soils. As a result, plantations of these crops are commonly found in northern regions such as Hail and in Wadi Ad-Dawasir.

In the eastern region, including Al-Ahsa, wetlands are more common due to climatic conditions. Growing plants in such environments often requires human intervention.

“Plants that are coastal or could be found in lagoons or lakes must have some sort of soil around them, like lotus flowers and mangrove trees.”

“An important parameter to keep in mind is that there is no air in its soil, and they are adapted to this condition. However, the lack of air, along with the presence of organic matter, will create a situation where anaerobic bacteria react with the soil, potentially causing diseases we can easily avoid,” said Nasir.

He emphasized that removing organic matter from such soils is essential to ensure plant survival in aquatic environments.

Mountainous and rocky regions in Saudi Arabia are generally volcanic, resulting in low water-holding capacity and challenging growing conditions. However, volcanic ash contributes to high fertility, allowing certain crops to flourish.

As a result, western regions support tree crops such as coffee, mangoes, some banana varieties and pomegranates.

There are various types of soils such as clay, sandy, silty and loamy. Each type provides excellent conditions for specific plants. (Supplied)

As development accelerates across the Kingdom, soil improvement efforts are expanding under the National Greening Program.

“Soil is considered fundamental for the National Greening Program’s objectives. Understanding the soil variability along the Kingdom is a precondition for fostering sustainable soil management,” Almutairi told Arab News.

Adding, “In this line, the NGP is working towards the establishment of the Saudi Soil Information System (TURBA-KSA), which consists of mapping soils and its functional properties in the Kingdom using state-of-the-art technology.”

He also noted the creation of the “Land Rehabilitation Watch” to report, verify and monitor land rehabilitation nationwide.

“This milestone allows the Kingdom to understand how soil and land health are progressing against national and international targets of land degradation neutrality. Documenting good soil and land management practices is also important, so that those successful practices could be scaled up along the Kingdom, which is a priority task for NGP,” he said.

Raising public awareness is another key pillar of the program.

“Assessing different emerging technologies and soil amendments is a daily activity of NGP, as it then provides technical support to partners on the selection and application of these technologies.”

DID YOU KNOW?

• Saudi Arabia cultivates around 1 million hectares, mainly in Riyadh, Qassim, Hail, and Jouf.

• Farming follows the seasons: winter brings onions, garlic, and carrots, while summer yields watermelon, tomatoes, and cucumbers.

• The Kingdom is a top date producer, with over 31 million palm trees generating nearly 1.54 million tons, especially in Riyadh and Qassim.

Almutairi stressed that soil is often overlooked because it lies unseen beneath the surface, despite its critical role.

Yet soil produces 95 percent of food, stores water, holds more carbon than vegetation and the atmosphere, suppresses contaminants, regulates water, carbon and nutrient cycles, and hosts microorganisms linked to the human microbiome.

He emphasized the need to engage the general public, particularly urban communities disconnected from nature. Education helps people understand where food comes from and how contact with soil — such as walking barefoot — can support well-being. Healthy soils also contribute to cleaner water and air, he added.

Almutairi also called for stronger advocacy among decision-makers, noting that investment in healthy soils supports climate action, food security and sustainable development.

He concluded that key strategies include officially observing UN World Soil Day on Dec. 5, integrating soil education into curricula, launching annual social media campaigns, using art to raise awareness, and organizing public events that connect soils to everyday life.