SHARJAH: The Friends of Cancer Patients charity will deliver its Pink Caravan initiative across the UAE in October to mark Breast Cancer Awareness Month, Emirates News Agency reported.

Pink Caravan is a UAE-based scheme that seeks to raise awareness of the importance of screening for breast cancer and provide facilities for its detection and treatment.

Throughout October, mobile clinics will offer people access to free screenings and consultations with experts.

With support from the Ministry of Health and Prevention the initiative will also host a series of public activities on the subject with help from partners MSD, Pfizer, Adnoc, Amit Group and others.

Ashraf Mallak, MSD’s managing director for the GCC, said: “Breast cancer is the most common cancer globally and in the UAE today. With patients being at the heart of our efforts, we are committed to improving long-term disease control and survival for patients.”

He added that the company had developed an immuno-oncology therapy and had 1,300 clinical trials underway studying more than 30 tumor types.

“This year, we are joining forces with FOCP’s Pink Caravan to achieve a greater impact in the UAE. We look forward to a successful awareness campaign and encourage women to avail themselves of the screenings,” Mallak said.

FOCP Chairman Sawsan Jafar said: “Last year, our Pink Caravan initiative delivered thousands of free breast health checkups, including 2,197 clinical breast examinations, 1,019 mammograms and 208 ultrasound tests.

“This testifies to both the generosity and support extended by our sponsors and partners as well as the willingness of members of the UAE community to actively participate in securing their own health and well-being.”

He added: “We are fortunate to have received the support of so many private and public sector entities to promote breast cancer awareness and drive early detection efforts this October. We always need more assistance to be able to make the greatest impact.

“I therefore urge our supporters — sponsors, public and private entities and the people — to ensure the success of our advocacy efforts once again. With a responsible community and committed philanthropists, the UAE will always be a step ahead of breast cancer.”