JEDDAH: Saudi businesses have joined the annual October drive to think pink with increasingly innovative ways to help raise awareness about breast cancer.
Every year the pink ribbon symbol is used around the world to represent solidarity with breast cancer sufferers and show charity support for the health movement.
The condition is a leading cause of cancer-related deaths among Saudi women, and the annual global awareness campaign highlights not only the challenges and threats posed by the disease but also new research on prevention, diagnosis, and treatment.
And whether offering a free checkup or a unique October product, Saudi firms have been at the forefront of the monthlong pink link push in the Kingdom.
Shaimaa Waleed, owner and founder of Jeddah-based Woow ice cream shop, has created a special edition of pink ice cream to mark the occasion.
She said: “I learned that one-out-of-eight women are diagnosed with breast cancer, and I wanted to remind women that they need to get checked as part of the awareness campaign for early detection.
“So, I came up with a marshmallow-flavored pink ice cream with marshmallow pieces in it, only served this month.”
Waleed added that the cause was close to her heart as a friend had died from the disease, and she advised every woman to get a checkup. “You are precious and your health matters to us, and because you are half of the society, get the early examination, it may be a reason to save your life.”
Jeddah-based Ward and Balloon filled its shop window display with pink flowers and has been offering discounts on everything it sells that is pink to support the cause.
Shatha Abdulhaleem, the business’ founder, told Arab News: “This awareness campaign hits close to home. I have some women in my family who were diagnosed with cancer, and I think it is very important to remind people of the matter using my business too.”
Meanwhile, Fighters, an all-women’s gym, has illuminated its machines with pink lights and pink equipment to celebrate survivors and support fighters of the disease. The gym is also offering big discounts for new female members.
Moayyad Al-Tayyeb, the gym’s owner, said: “One of the causes of breast cancer is obesity. In my gym we support and encourage all our clients to have a healthy lifestyle and a better future.”
Saudi businesses think pink for October breast cancer awareness campaign
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Saudi businesses think pink for October breast cancer awareness campaign
Saudi tourism minister urges governments to ease travel barriers amid global tensions
- Tourism Minister Ahmed Al-Khateeb said visa restrictions and connectivity were major hurdles disrupting global movement, urging more frequent flights to smaller destinations
- Panel examined key challenges facing the $10 trillion global travel industry, including rising geopolitical tensions, climate volatility, artificial intelligence and growing cyber risks
DUBAI: Saudi Arabia’s tourism minister, Ahmed Al-Khateeb, has said travel should be made more accessible and flexible as it fosters dialogue and peace at a time when geopolitical tensions are prompting governments to impose stricter visa restrictions.
He was speaking during a panel discussion at the World Economic Forum’s annual meeting in Davos, which examined the key challenges facing the $10 trillion global travel industry. These include rising geopolitical tensions, climate volatility, artificial intelligence and growing cyber risks.
“Tourism brings peace at a time where everybody wants to hear about peace. It connects people, encourages dialogue, creates economies, and serves smaller economies like Africa, Latin America, the Pacific and the Caribbean countries,” said Al-Khateeb.
His remarks come as the US has tightened visa and immigration policies, affecting nationals from dozens of countries, and as anti-tourism protests have surfaced in parts of Europe amid mounting concerns over overtourism in major destinations.
He highlighted Saudi Arabia’s achievements in tourism, saying the sector has created 250,000 jobs in the last five years and boosted female participation to 47 percent, exceeding the global average of 45 percent. He highlighted the Kingdom’s focus on building new airports and expanding existing ones, as well as boosting the hotel sector to cater for 150 million travelers by 2030.
The sector’s contribution to the economy has grown from about 3 percent in 2020 to 5 percent today, with plans to raise that figure to between 8 and 10 percent by 2030.
With travel and tourism accounting for around 10 percent of global GDP, Al-Khateeb said that raising the sector’s contribution in Saudi Arabia would strengthen the Kingdom’s economy, make it more resilient and sustainable, and “allow us to share our beautiful culture with the world.”
He said visa restrictions and connectivity were major hurdles disrupting global movement, urging more frequent flights to smaller destinations to diversify traveler experiences and expand economies beyond major hubs.
With panelists citing last year’s anti-tourism protests in Spain and Mexico, Al-Khateeb said overtourism, already a challenge in some cities, will worsen as the UN projects an increase in the number of global travelers from 1.5 billion to 2 billion by 2050. He therefore urged governments to promote smaller cities and spread tourism beyond traditional hotspots to boost economic growth and create more jobs.
Expressing similar sentiments, Martin Eurnekian, CEO of Corporacion America International, linked economic growth to travel and said travel deregulation in the past had boosted European economies.
“Our history shows when growth was accelerated and these were the cases where the (travel) industry was set free,” said Eurnekian, adding geopolitical tensions and economic regulations were exacting a heavy cost on the industry.
“This is an industry based on freedom and globalization and if we lose sight of that we can really hurt the industry,” he added.
Cara Morton, CEO of global businesses and operations and a member of the executive committee at Zurich Insurance Group, said “disruption is now the norm,” citing an in-house assessment that found 80 percent of 4,000 business travelers experienced some form of disruption during their journeys.
She highlighted the role of artificial intelligence in steering people to new, less crowded destinations: “Obviously that will require governments to then make sure that those places have got the right infrastructure, but we will be able to see wealth distributed more equally. So the key is how we use AI in this area.”
Al-Khateeb said that while AI can enhance traveler experience, it should not replace human interaction.
“We will use tech when it isn’t necessary … such as using AI (for passengers to) move fast and finish their biometrics, but when you go to destination, you want to be served by humans not machines.”
He highlighted global travel trends, including the growing role of airports as destinations in their own right, driven by retail and food and beverage offerings, as well as the rapid rise of wellness tourism.
“Travel interacts with a wide range of sectors from aviation and airports to mobility, transportation, hotels, retail, and entertainment,” said Al-Khateeb.
