RIYADH: For the second year in a row, the Saudi Research and Media Group - SRMG announced its active participation in the Riyadh International Book Fair 2022, as the Official Media Partner. This renewed partnership between the two entities aims at inspiring and motivating readers to increase their passion for reading, in addition to fostering cultural exchange.
During the Book Fair - held in the Saudi capital Riyadh, from September 29 to October 8, 2022 - the Group will provide extensive coverage of the fair and its events, coupled with interactive programs and activities, through more than 30 SRMG participating media outlets and platforms – thus inspiring audiences and interested prospects, in several languages.
And for the first time, Arabic editions of global publications and titles from Raff Publishing will also be revealed, including a variety of books.
In this context, Jomana R. Alrashid, CEO of SRMG, said: “The Riyadh International Book Fair is a key cultural event and falls in line with the Group’s commitment to supporting knowledge economies and stimulating creativity and innovation, in KSA and beyond. Therefore, our renewed partnership highlights the on-going role SRMG media outlets and platforms play in providing unique and distinctive coverage of the fair and its visitors.”
The fair, in its current edition, will witness the reveal by SRMG’s ”Raff Publishing” of a variety of books, representing its first series of publications, including Arabic editions of global publications and book titles. These will come to further enrich Arabic content, through the works by prominent Saudi and Arab writers. In its designated space - located next to the VIP entrance of the Fair – “Raff Publishing” will also offer special events, unique and interactive digital experiences. The publishing house will also highlight its collabs with emerging and established writers.
On its part, SRMG’s “Manga Alarabia” will present several initiatives, including specialized workshops, an interactive photo booth, and a selection of its most prominent publications, in addition to offering activities for children in the Book Fair’s dedicated pavilion.
As far as SRMG’s “Thmanyah”– the market leader in podcasts and documentary film production – is concerned, it will have its own dedicated studio to conduct interviews with VIPs and distinguished guests.
It is noteworthy that the annual Riyadh International Book Fair is one of the most prominent Arab book fairs in terms of number of visitors, sales volume, and the diversity of its cultural programs; as well as the participation of the most prestigious local, regional and international publishing houses. The fair also represents a platform for companies and individuals working &/or interested in the knowledge, literature, publishing and translation sectors, to present their works, books and offerings.
