National Marketing Company, the official dealer of Kia cars in the western region of Saudi Arabia, is a strategic sponsor of the Taif Equestrian Club, which is currently hosting the 39th Taif racing season at King Khalid bin Abdulaziz Square in Hawiyah, located 15 km from Taif.
With a large number of spectators in attendance, the season, running from June 16 to Oct. 8., comprises a total of 384 races, and several valuable new contests have been added to the calendar. One of the contests, titled “Race Kia,” saw “Roga 3” winning first prize, outperforming all the other competitors.
NMC presented a KIA K5 car to the winner. Hassan Al-Shamrani, chief executive of NMC, handed over the car in the presence of Adviser to the Custodian of the Two Holy Mosques Prince Khalid Al-Faisal and Chairman of the Board of Directors of the Supreme Equestrian Authority Prince Bandar bin Khalid Al-Faisal.
The officials ensured that all the arrangements for the competitions were in place, in line with the directives of the leadership and the goals of Vision 2030 to advance all sports activities, including horseback riding.
A display stand showcased the latest Kia cars at the event, allowing attendees to discover the newest offerings and even submit a purchase order after conducting a test drive.
By participating in the event, NMC-Kia aimed to strengthen its presence in the city of Taif, which is one of the most important cities in the Kingdom and a destination for those looking for pleasant weather, fresh air and scenic views.
Al-Shamrani said that supporting sports activities of all kinds is part of the company’s main goals, “where we seek to support and empower those who aspire to grow and develop in line with the Kia slogan ‘The Inspiring Movement.’”
“We are also keen to provide integrated services to Kia customers and provide points of sale in all governorates and cities of the western region in the Kingdom of Saudi Arabia,” he added.
Al-Shamrani said that earlier this year, NMC-Kia opened an integrated “3S” (showroom, service and spare parts) branch in Taif.