Experience innovation and elegance with Nissan’s sedan trio

The sleek and stylish Nissan Altima, with its fuel-efficient engine, ensures a drive that is as economical as it is powerful.
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Updated 24 April 2024
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Experience innovation and elegance with Nissan’s sedan trio

When it comes to automotive excellence, Nissan has a lineage that spans decades, with each of its sedans — the Altima, Maxima, and Sunny — telling a story of meticulous design and engineering tailored to meet the unique needs and aspirations of drivers. Crafted with an emphasis on the driver’s experience, these models reflect Nissan’s commitment to diversity, ensuring there is a sedan for every customer, regardless of their lifestyle, budget, or aspirations.

The sleek and stylish Nissan Altima, with its fuel-efficient engine, ensures a drive that is as economical as it is powerful. This sedan does not just move you from point A to B; it does so with an unmatched blend of efficiency and flair, whether for city commutes or for longer trips. Equipped with intelligent driving aids and comprehensive protective systems, it offers peace of mind, safeguarding every journey and providing a driving experience that is secure and profoundly enjoyable. Sealing the deal, the Altima’s design, characterized by clean lines and an aerodynamic shape, further solidifies its position as a symbol of modern automotive design.

The Nissan Maxima, on the other hand, takes the concept of a four-door sports car and infuses it with luxury and high-performance capabilities. Boasting a powerful engine that delivers exhilarating acceleration and a refined interior that includes luxury features often found in premium segments, the Maxima is a testament to Nissan’s ability to blend performance with style. As impressive under its hood as it is on the outside, it is engineered for drivers who demand more from their vehicles — more power, more comfort, and more advanced technology — illustrating the result of the blending of engineering and luxury without compromise.

For those seeking practicality without sacrificing quality, the Nissan Sunny offers an unbeatable proposition. Its spacious interior and fuel-efficient engine makes it an ideal vehicle for families and individuals alike. However, what really puts the Sunny a notch above the rest is its affordability, ensuring that quality and reliability are accessible to a broader range of customers. It is a model that proves Nissan’s dedication to offering versatile options across various budget ranges, making the joy of owning a well-crafted vehicle a reality for more people.

In addition to its forward-thinking approach to automotive design, Nissan consistently demonstrates its commitment to customer-centricity by prioritizing the evolving needs of the drivers. By incorporating cutting-edge technology and advanced features, Nissan not only enhances the driving experience but also ensures that each journey is safer, more comfortable, and more enjoyable. The seamless integration of intelligent mobility features across models such as the Altima, Maxima, and Sunny underscores Nissan’s dedication to innovation and its focus on exceeding customer expectations.


Omoda 7 all set for global launch, with brand debut in KSA slated for Q3 2024

Updated 04 May 2024
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Omoda 7 all set for global launch, with brand debut in KSA slated for Q3 2024

One year after the launch of its first global model, the Omoda 5, Omoda is set to introduce the Omoda 7 to the global market at the Beijing International Automotive Exhibition. The new vehicle embodies an all-dimensional “evolution” in design aesthetics and smart innovations, leading the way to a new era of mobility.

According to the official teaser images released, the design language of the new vehicle emphasizes futuristic sensibility and aesthetic beauty. Every angle exudes style; the front face of the car is sharp and distinctive, the side profile boasts an elegantly smooth waistline, and the lightning tail light design conveys the power of technology and aesthetics. The Omoda 7 will undoubtedly be an avant-garde model that refreshes SUV aesthetic standards.

Compared to the Omoda 5, the Omoda 7 positions itself higher with larger dimensions. In addition to continuing the futuristic, technological, and fashionable design ethos, it will further enhance the intelligent driving experience.

Omoda’s SUVs are known for their futuristic designs, enjoyable intelligent experiences, cutting-edge new energy technologies, and comprehensive safety features, making them highly competitive in the market and a popular choice among many young people. The first global model, the Omoda 5, introduced the fashionable crossover C5 and all-electric E5, not only reshaping consumer perception of Omoda but also leading a new trend of green technology and unique aesthetic style. The Omoda E5, in particular, achieved a 65 percent month-over-month growth in March, making it the fastest-growing star of the global A0-class all-electric SUVs in 2024. The launch of the new model will undoubtedly become another significant highlight in the global trend of youth-oriented consumerism, leveraging the power of technology to propel Omoda to new heights.

Alongside the debut of the Omoda 7, Omoda will also bring the Omoda E5 to the Beijing International Automotive Exhibition. This event will feature the largest group of international dignitaries ever assembled to support the launch, and Omoda will unveil a completely new brand ecosystem and a global public welfare initiative. With these major international-level events, the unveiling of a new model, new strategies, and a new ecosystem, the surprises that Omoda has in store are highly anticipated.

Omoda and Jaecoo are set to launch in the Saudi market by the start of the third quarter of 2024, by establishing their international subsidiary in the Kingdom — a big step as this business model is new in the Saudi market, yet the most awaited one, where customers have the chance to reach the OEM.

The level of care that the Saudi customers will get will be unmatched. One of the main reasons for establishing the international head office here in the Kingdom was to make sure that Omoda and Jaecoo customers can get the best after-sales services and access all spare parts at any given moment. Needless to say, this was the major problem that was prevailing in the Middle East market. However, with the soon-expected launch of the OJ brand, this problem will be eradicated from the stem. Furthermore, Omoda and Jaecoo have opened their first warehouse in Saudi Arabia’s Eastern Province, and the first shipment of spare parts has been shipped from China with 99 percent parts availability, to ensure a convenient customer experience. 


EdfaPay obtains license for its financial payment solutions in Tunisia

Updated 02 May 2024
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EdfaPay obtains license for its financial payment solutions in Tunisia

In a strategic step, EdfaPay, a leading technical payments startup, announced that it has obtained a license and approval for its financial payment solutions in the Tunisian market through its arm “WePay” in cooperation with We-Settle. This step strengthens EdfaPay’s plans for expansion in Africa in the field of financial payments, to assist countries in their digital transformation and boost the Saudi company’s position as a leading technical payments provider.

WePay’s superior platform is the result of combining the experience of EdfaPay and the advanced fintech services of Tunisia’s WePay. The expansion aims to provide payments integrated solutions to keep up with global market demands, and to promote advanced technological payments in the region. 

EdfaPay has previously obtained licenses from global payment companies such as Visa, MasterCard, and American Express, before obtaining the local Tunisian authentication. The startup is ready to launch its service in May along with the signing of contracts with clients from Tunisia and Morocco. 

This step comes as a critical turning point for EdfaPay’s global expansion. Fintech products including checkout and SoftPoS will be introduced and developed by WePay, in addition to WePay International, a cross-border payment service for residents abroad, providing customers with a seamless and secure payment experience.

It also comes as an affirmation of EdfaPay’s commitment to exporting Saudi fintech to the world and enhancing international cooperation in the field.

Commenting on the expansion, Ghormallah Al-Ghamdi, founder and CEO of EdfaPay, stressed the importance of this strategic step and its vital role in achieving the company’s global goals. He said: “I am pleased and proud to announce the future of this regional expansion. As EdfaPay has always been, it aspires to achieve distinguished successes and enhance its global presence, and this expansion is a realization of this goal, thanks to the guidance and efforts of our wonderful team and the support of the Kingdom of Saudi Arabia.”

Al-Ghamdi added: “We succeeded in achieving this strategic cooperation, which promises to open new doors to our uttermost goal of worldwide expansion.”

Naima Mawla, general director of WePay, said: “We are proud of this achievement and obtaining the financial payments license in line with our ambitions, which enhances WePay’s local and global goals and objectives, anchored by pioneering and talented Arab and regional competencies.” 

She added: “We are proud of what we have achieved so far as it resulted in this distinguished launch of WePay services, and we confirm that this is the beginning of an ambitious successful journey with innovative financial services that meet local, regional and global requirements.”

The move opens a new chapter for EdfaPay to expand to African and European markets and pushes it to work with more dedication to achieve its ambitious vision of improving the fintech payments experience for consumers around the world.


Amid global media spotlight, Omoda and Jaecoo to launch new energy series at Beijing auto show

Updated 02 May 2024
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Amid global media spotlight, Omoda and Jaecoo to launch new energy series at Beijing auto show

Representatives from major media organizations of Saudi Arabia have traveled with Omoda and Jaecoo to the global A-grade auto show, the Beijing International Automotive Exhibition, which is currently underway at the China International Exhibition Center. The globally distinct brands Omoda and Jaecoo are poised to make their debut in Beijing with a series of heavyweight new energy products. In addition, Omoda’s first pure electric model — the Omoda E5, and Jaecoo’s new energy masterpieces — the J7 PHEV and the J8 PHEV, will also make their global debut, comprehensively reshaping the product ecosystem and global landscape of the new energy off-road domain.

Omoda and Jaecoo are set to launch in the Saudi market by the start of the third quarter of 2024, by establishing their international subsidiary in the Kingdom — a big step as this business model is new in Saudi Arabia, yet the most awaited one.

With a brand-new stance of “new products + new technology + new ecosystem,” Omoda and Jaecoo are also set to welcome at the Beijing exhibition, the largest group of international guests in history, including senior government officials from various countries, industry trailblazers, and partners. They will collectively witness the brand’s multidimensional breakthroughs in the new energy field, especially the value revolution in the new energy off-road domain.

Local Deep Cultivation, Actively Facilitating the Leap in the Global Off-Road Market

In recent years, with the emergence of new energy technologies, the global off-road market has encountered strategic opportunities for in-depth development. Adhering to the philosophy of “From Classic, Beyond Classic,” Jaecoo has seized the global off-road market opportunities, breaking through traditional value concepts of the off-road market. With comprehensive advancements in new energy off-road technology, it has resolutely positioned itself at the center of this era’s stage.

The appearance of such an elite group of guests at the Beijing International Automotive Exhibition precisely illustrates Jaecoo’s global strategic layout, localized system construction, and the technical elevation in the new energy off-road field, resonating with the global new energy automotive industry’s upgrade trends. It can be said that every step Jaecoo takes in the global market is an attempt at mutual benefit and collaborative development. It is under this development mode that Jaecoo’s “international circle of friends” continues to expand.

Since its global debut in April last year, relying on star off-road models J7 and J8, Jaecoo has already established a comprehensive localized sales and service system in multiple global markets.

In February this year, Jaecoo officially entered the Mexican market, quickly establishing a network of over 40 dealerships across all 32 states.

Jaecoo’s practice of localized development strategies, while building its own system capabilities, also assists the local automotive industry’s upgrade to varying degrees. With the release of the new energy off-road product matrix, such as the J7 PHEV and J8 PHEV, Jaecoo will accelerate the global new energy industry layout. With a systematic new energy strength and personalized new ecosystem, it aims to jointly advance the new energy automotive industry’s rapid progression across countries worldwide, contributing its strength to the high-quality development of the global new energy sector.

Increasing Investment in New Energy Off-Road, Empowering Global Sustainable Development with Green Technology

Against the backdrop of deepening global sustainable development, major enterprises worldwide are shifting gears and speeding up in the new energy era, each expressing their views and searching for the key to the next era.

Why, then, have so many international guests chosen Jaecoo? The core reason lies in Jaecoo’s trustworthiness. After 27 years of technological accumulation, Jaecoo’s parent company has built a research and development team of over 20,000 people, established eight major R&D centers globally, and achieved certain technological breakthroughs in the fields of hybrid and pure electric new energy technologies.

Backed by the mature and substantial research and development manufacturing capabilities and strong industrial chain integration abilities of its parent company, Jaecoo has constructed an effective off-road product technology ecosystem. Always driven by technological innovation and focusing on the “new energy off-road + intelligent” direction, it deeply concentrates on global user needs. With global standards and quality, it comprehensively breaks through the traditional value perception of the off-road market.

At the Beijing International Automotive Exhibition, Jaecoo will highlight its exhibition theme of “New Energy, New Eco, New Era” by showcasing its off-road new energy capabilities. The introduction of the heavyweight hybrid new vehicles, J7 PHEV and J8 PHEV, is intended to provide global users with a smarter, more efficient, and safer off-road travel experience, marking the prologue of Jaecoo’s journey in off-road new energy.

Notably, the exhibition will also feature a “mysterious guest,” who will take the stage alongside the Jaecoo off-road new energy family, joining the ensemble of international guests to witness the dawn of a new era in off-road travel.


Honor puts customers first with two new service centers in KSA

Updated 01 May 2024
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Honor puts customers first with two new service centers in KSA

Global technology brand Honor has announced the launch of two of its service centers in Riyadh and Jeddah. The Honor Authorized Service Center in Riyadh and Honor Jeddah Service Center opened on April 25, and will help to cater to the needs of customers in the Kingdom. Customers will be able to either send in their products for repairs or visit the service centers for a walk-in appointment. Both centers will provide services and support for all Honor products, including product repair, screen protector application, system upgrades, and any other necessary service activity.

The opening of the two service centers reinforces Honor’s commitment to the MENA region, and its plans to continue providing expert customer service and product support. Saudi Arabia remains one of the main focus markets for the tech company, where it has experienced significant growth year on year. With an expanding userbase in the region, Honor continues to put its customers first by ensuring that all its products are backed by outstanding support and service standards. 

“This is a very exciting time for Honor as we open Honor Authorized Service Center in Riyadh and Honor Jeddah Service Center at the same time to cater to the support needs of our customers in the Kingdom,” said Jerry Liao, country manager of Honor Device KSA. “The Kingdom of Saudi Arabia is a tremendously important market for Honor, and our continued interest in this region ensures that our customers will always experience the latest innovations from Honor throughout the year. Our existing Honor Experience Stores in Saudi Arabia help to bring our innovative products and services closer to consumers across the Kingdom, and we have ambitious plans to open more stores across major cities including Al-Qassim, Madinah, and many more. We want to make it as easy as possible for our customers to have their Honor products repaired or serviced, and we are thrilled to be able to showcase the level of support that comes when you buy a product from Honor.”

Customers will be able to visit Honor’s support website directly for pricing details on any spare parts before making their visit. Additionally, from the 1st to the 5th of every month, customers can enjoy several benefits such as complimentary phone protector replacement (front film and back film), free system upgrades, and free labor cost for out-of-warranty maintenance in both centers.


Social Development Bank wins award for supporting productive families

Updated 01 May 2024
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Social Development Bank wins award for supporting productive families

Saudi Arabia’s Social Development Bank was recently honored with the Princess Sabika bint Ibrahim Al-Khalifa Award for Productive Families. SDB’s “Tajsid” initiative won this recognition under the category “Best Project Supporting Productive Families.” The award ceremony took place in Manama, the capital city of Bahrain, and was hosted by Princess Sabika bint Ibrahim Al-Khalifa. It was attended by numerous dignitaries and organizations from Bahrain and across the Arab world.

The “Tajsid” initiative stands out as a key program of SDB, aimed at empowering Saudi artisanal families by providing them with permanent sales outlets. This initiative not only showcases unique Saudi cultural products, but also enhances the visibility and marketing capabilities of these artisanal items. More than 150 families have benefited from the initiative, achieving sales exceeding SR1 million ($266,630) from over 20,000 products sold through three main branches and an e-commerce platform. Additionally, these families have gained exposure through participation in 25 local and international exhibitions.

Sultan Al-Humaidi, CEO of SDB, expressed his gratitude, saying: “We are immensely proud to receive this accolade from Princess Sabika bint Ibrahim Al-Khalifa, which acknowledges our efforts in fostering the development of small businesses and self-employment into thriving, sustainable enterprises. Our initiatives, such as the ‘Tajsid’ program, are designed with a long-term strategy to empower, innovate, and integrate productive families into the broader economic landscape.”

Al-Humaidi further highlighted the growth of the SDB’s impact, noting: “In the first quarter of this year alone, we have supported 13,000 beneficiaries, with financial assistance amounting to over SR600 million, marking a 61 percent increase compared to the same period last year. Our ongoing commitment aligns with Saudi Vision 2030, aiming to enhance the sustainability and economic independence of productive families and entrepreneurs.”

The Princess Sabika bint Ibrahim Al-Khalifa Award for Productive Families, established in 2009, is one of the main awards for recognizing and supporting the Arab world’s productive families, encouraging high-quality production and comprehensive support from financial and economic institutions.