Experience innovation and elegance with Nissan’s sedan trio

The sleek and stylish Nissan Altima, with its fuel-efficient engine, ensures a drive that is as economical as it is powerful.
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Updated 24 April 2024
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Experience innovation and elegance with Nissan’s sedan trio

When it comes to automotive excellence, Nissan has a lineage that spans decades, with each of its sedans — the Altima, Maxima, and Sunny — telling a story of meticulous design and engineering tailored to meet the unique needs and aspirations of drivers. Crafted with an emphasis on the driver’s experience, these models reflect Nissan’s commitment to diversity, ensuring there is a sedan for every customer, regardless of their lifestyle, budget, or aspirations.

The sleek and stylish Nissan Altima, with its fuel-efficient engine, ensures a drive that is as economical as it is powerful. This sedan does not just move you from point A to B; it does so with an unmatched blend of efficiency and flair, whether for city commutes or for longer trips. Equipped with intelligent driving aids and comprehensive protective systems, it offers peace of mind, safeguarding every journey and providing a driving experience that is secure and profoundly enjoyable. Sealing the deal, the Altima’s design, characterized by clean lines and an aerodynamic shape, further solidifies its position as a symbol of modern automotive design.

The Nissan Maxima, on the other hand, takes the concept of a four-door sports car and infuses it with luxury and high-performance capabilities. Boasting a powerful engine that delivers exhilarating acceleration and a refined interior that includes luxury features often found in premium segments, the Maxima is a testament to Nissan’s ability to blend performance with style. As impressive under its hood as it is on the outside, it is engineered for drivers who demand more from their vehicles — more power, more comfort, and more advanced technology — illustrating the result of the blending of engineering and luxury without compromise.

For those seeking practicality without sacrificing quality, the Nissan Sunny offers an unbeatable proposition. Its spacious interior and fuel-efficient engine makes it an ideal vehicle for families and individuals alike. However, what really puts the Sunny a notch above the rest is its affordability, ensuring that quality and reliability are accessible to a broader range of customers. It is a model that proves Nissan’s dedication to offering versatile options across various budget ranges, making the joy of owning a well-crafted vehicle a reality for more people.

In addition to its forward-thinking approach to automotive design, Nissan consistently demonstrates its commitment to customer-centricity by prioritizing the evolving needs of the drivers. By incorporating cutting-edge technology and advanced features, Nissan not only enhances the driving experience but also ensures that each journey is safer, more comfortable, and more enjoyable. The seamless integration of intelligent mobility features across models such as the Altima, Maxima, and Sunny underscores Nissan’s dedication to innovation and its focus on exceeding customer expectations.


Aramco Digital to launch National Industrial Network on 450 MHz band

Updated 12 January 2026
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Aramco Digital to launch National Industrial Network on 450 MHz band

Aramco Digital, the digital and technology arm of Aramco, is preparing to launch its National Industrial Network operating on the 450 MHz spectrum, a network designed to enable secure, resilient, and high-reliability industrial communications across Saudi Arabia. The network has been engineered as a mission-critical industrial infrastructure to deliver high levels of security, flexibility, and reliability to meet the needs of industrial sectors. It provides wide-area coverage with advanced protection standards, supporting operational environments that require continuous performance and dependable connectivity for critical facilities and assets.

“The National Industrial Network has been designed to support the advanced operational requirements of modern industrial environments, aimed at enhancing efficiency, strengthening business continuity, and enabling a new class of highly reliable industrial communications. Together with next-generation mission-critical smart radios, the network aims to help build a future-ready industrial infrastructure that enables real-time data insights, supports industrial digital transformation, and aligns with the ambitions of Saudi Vision 2030,” said Nabil Al-Nuaim, Aramco Digital CEO.

Unlike public networks, the National Industrial Network has been purpose-built for industrial environments, enabling connectivity for critical assets, supply chains, logistics operations, and autonomous mobility systems. The network seeks to elevate smart industrial services, supporting real-time monitoring, automation, enhanced safety, and higher operational efficiency across industrial sectors.

As part of the launch, Aramco Digital plans to introduce an integrated portfolio of industrial digital solutions powered by the 450 MHz network. These include specialized connectivity packages tailored to diverse sector needs, along with a new generation of mission-critical smart radios designed specifically for industrial operations. The devices combine rugged high-performance design and industrial safety compliance with advanced artificial intelligence capabilities, enhanced sensing technologies, extended battery life, and real-time on-device data processing, helping improve accuracy, safety, and operational continuity in complex environments.

The network has also been designed to support a wide spectrum of industrial IoT applications, including asset condition and performance monitoring, fleet tracking, air-quality and environmental sensing, intelligent video monitoring, smart metering, lighting and infrastructure control, as well as mobility and fleet-management solutions. These capabilities enhance operational transparency, automation, and efficiency across both industrial and public sectors.

The National Industrial Network aims to help establish a strong technological foundation for Saudi Arabia’s next industrial phase, contributing to the objectives of Vision 2030 by delivering highly reliable, nationwide industrial connectivity that enables automation, intelligence, and advanced digital services across vital sectors. By developing connectivity solutions aligned with the needs of modern industrial operations, Aramco Digital is helping shape the future of mission-critical digital infrastructure in the Kingdom, moving beyond traditional telecommunications to enable continuous interaction between devices, machines, and AI-powered systems, and strengthening real-time decision-making through edge processing.

The 450 MHz National Industrial Network represents more than an improvement in coverage or performance. It is a strategic step toward smarter, more autonomous, and technology-driven industrial ecosystems that enhance operational excellence and set a new benchmark for advanced digital infrastructure in Saudi Arabia.

With the accelerating pace of digital transformation in the Kingdom, secure and reliable connectivity has become a fundamental pillar in supporting operational requirements and driving economic growth. Organizations across various sectors— including industrial sectors and those enabling future economies — are increasingly relying on advanced connectivity solutions and technologies to enhance safety and reliability, improve operational efficiency, and unlock new horizons for sustainable economic development.