Experience innovation and elegance with Nissan’s sedan trio

The sleek and stylish Nissan Altima, with its fuel-efficient engine, ensures a drive that is as economical as it is powerful.
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Updated 24 April 2024
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Experience innovation and elegance with Nissan’s sedan trio

When it comes to automotive excellence, Nissan has a lineage that spans decades, with each of its sedans — the Altima, Maxima, and Sunny — telling a story of meticulous design and engineering tailored to meet the unique needs and aspirations of drivers. Crafted with an emphasis on the driver’s experience, these models reflect Nissan’s commitment to diversity, ensuring there is a sedan for every customer, regardless of their lifestyle, budget, or aspirations.

The sleek and stylish Nissan Altima, with its fuel-efficient engine, ensures a drive that is as economical as it is powerful. This sedan does not just move you from point A to B; it does so with an unmatched blend of efficiency and flair, whether for city commutes or for longer trips. Equipped with intelligent driving aids and comprehensive protective systems, it offers peace of mind, safeguarding every journey and providing a driving experience that is secure and profoundly enjoyable. Sealing the deal, the Altima’s design, characterized by clean lines and an aerodynamic shape, further solidifies its position as a symbol of modern automotive design.

The Nissan Maxima, on the other hand, takes the concept of a four-door sports car and infuses it with luxury and high-performance capabilities. Boasting a powerful engine that delivers exhilarating acceleration and a refined interior that includes luxury features often found in premium segments, the Maxima is a testament to Nissan’s ability to blend performance with style. As impressive under its hood as it is on the outside, it is engineered for drivers who demand more from their vehicles — more power, more comfort, and more advanced technology — illustrating the result of the blending of engineering and luxury without compromise.

For those seeking practicality without sacrificing quality, the Nissan Sunny offers an unbeatable proposition. Its spacious interior and fuel-efficient engine makes it an ideal vehicle for families and individuals alike. However, what really puts the Sunny a notch above the rest is its affordability, ensuring that quality and reliability are accessible to a broader range of customers. It is a model that proves Nissan’s dedication to offering versatile options across various budget ranges, making the joy of owning a well-crafted vehicle a reality for more people.

In addition to its forward-thinking approach to automotive design, Nissan consistently demonstrates its commitment to customer-centricity by prioritizing the evolving needs of the drivers. By incorporating cutting-edge technology and advanced features, Nissan not only enhances the driving experience but also ensures that each journey is safer, more comfortable, and more enjoyable. The seamless integration of intelligent mobility features across models such as the Altima, Maxima, and Sunny underscores Nissan’s dedication to innovation and its focus on exceeding customer expectations.


Preventive care: rethinking everyday health in Saudi Arabia

Updated 10 December 2025
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Preventive care: rethinking everyday health in Saudi Arabia

In Saudi Arabia, a quiet revolution is reshaping the way people think about health. It is not happening in operating rooms or emergency wards — it is unfolding in homes, schools, and communities. It is imperative we ask ourselves: what if health began long before the doctor’s visit? What if the most powerful interventions were the ones we made every day — at home, at school and in our communities?

This philosophy is at the heart of Haleon’s work in Saudi Arabia, where the consumer healthcare company is helping redefine what it means to be healthy. It is not just about curing illness; it is about preventing it. It is not just about access; it is about empowerment. And it is not just about innovation; it is about inclusion.

Prevention as a national imperative

Saudi Arabia’s Vision 2030 and its Health Sector Transformation Program have placed preventive care at the center of the national strategy. This is not just policy — it is a paradigm shift. From chronic disease management to oral hygiene education, the Kingdom is investing in initiatives that help people stay healthy, not just get treated.

This shift is especially critical in a region where lifestyle-related conditions like diabetes, heart disease, and obesity are on the rise. By promoting healthier habits and early intervention, Saudi Arabia is not only improving individual outcomes, it is reducing long-term strain on hospitals and clinics.

From awareness to action

Health literacy remains one of the most overlooked barriers to better outcomes in the pursuit toward preventive health, with low health literacy associated with 2.8 times higher health costs per person. By focusing on everyday habits, Haleon is shifting the narrative from reactive care to proactive wellness.

Darśana Nair, general manager of Haleon Saudi Arabia, said: “When people understand their health, they’re empowered to protect it.”

This belief drives Haleon’s broader investment in wellness, including its Pain Management Institute, a resource hub for both professionals and patients navigating chronic pain. With 70 percent of its Saudi business dedicated to over-the-counter products, Haleon is championing accessible, preventive care that meets people where they are.

Inclusivity as a strategy

Haleon’s commitment to health equity is evident in its outreach; the company ensures that no community is left behind. Arabic-language materials and culturally tailored programs make health information more relevant and actionable, breaking down barriers and building trust.

Global roots, local impact

Headquartered in Jeddah, Haleon has built a workforce that is nearly 50 percent Saudi nationals and invested in local manufacturing, including the production of Panadol in the Kingdom. This localization strategy strengthens supply chains, supports job creation, and aligns with Saudi Arabia’s broader goals for industrial growth and economic resilience.

“Our collaboration with the Ministry of Investment to localize Panadol manufacturing is just one example of how we support job creation, industrial growth, and supply chain resilience,” said Nair. “By promoting prevention and self-care, we also help reduce the long-term burden on hospitals and make the healthcare system more sustainable for everyone.”

A new era of everyday health

Haleon’s work in Saudi Arabia is more than corporate strategy — it is a vision for the future. “We believe that better everyday health is possible for everyone,” Nair said. “Working alongside our partners and communities, we are proud to support Saudi Arabia’s vision for the future.”

  • The writer, Darsana Nair, is general manager at Haleon.