Experience innovation and elegance with Nissan’s sedan trio

The sleek and stylish Nissan Altima, with its fuel-efficient engine, ensures a drive that is as economical as it is powerful.
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Updated 24 April 2024
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Experience innovation and elegance with Nissan’s sedan trio

When it comes to automotive excellence, Nissan has a lineage that spans decades, with each of its sedans — the Altima, Maxima, and Sunny — telling a story of meticulous design and engineering tailored to meet the unique needs and aspirations of drivers. Crafted with an emphasis on the driver’s experience, these models reflect Nissan’s commitment to diversity, ensuring there is a sedan for every customer, regardless of their lifestyle, budget, or aspirations.

The sleek and stylish Nissan Altima, with its fuel-efficient engine, ensures a drive that is as economical as it is powerful. This sedan does not just move you from point A to B; it does so with an unmatched blend of efficiency and flair, whether for city commutes or for longer trips. Equipped with intelligent driving aids and comprehensive protective systems, it offers peace of mind, safeguarding every journey and providing a driving experience that is secure and profoundly enjoyable. Sealing the deal, the Altima’s design, characterized by clean lines and an aerodynamic shape, further solidifies its position as a symbol of modern automotive design.

The Nissan Maxima, on the other hand, takes the concept of a four-door sports car and infuses it with luxury and high-performance capabilities. Boasting a powerful engine that delivers exhilarating acceleration and a refined interior that includes luxury features often found in premium segments, the Maxima is a testament to Nissan’s ability to blend performance with style. As impressive under its hood as it is on the outside, it is engineered for drivers who demand more from their vehicles — more power, more comfort, and more advanced technology — illustrating the result of the blending of engineering and luxury without compromise.

For those seeking practicality without sacrificing quality, the Nissan Sunny offers an unbeatable proposition. Its spacious interior and fuel-efficient engine makes it an ideal vehicle for families and individuals alike. However, what really puts the Sunny a notch above the rest is its affordability, ensuring that quality and reliability are accessible to a broader range of customers. It is a model that proves Nissan’s dedication to offering versatile options across various budget ranges, making the joy of owning a well-crafted vehicle a reality for more people.

In addition to its forward-thinking approach to automotive design, Nissan consistently demonstrates its commitment to customer-centricity by prioritizing the evolving needs of the drivers. By incorporating cutting-edge technology and advanced features, Nissan not only enhances the driving experience but also ensures that each journey is safer, more comfortable, and more enjoyable. The seamless integration of intelligent mobility features across models such as the Altima, Maxima, and Sunny underscores Nissan’s dedication to innovation and its focus on exceeding customer expectations.


ALJ Motors champions Toyota SUVs’ off-road legacy

Updated 07 January 2026
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ALJ Motors champions Toyota SUVs’ off-road legacy

Abdul Latif Jameel Motors, the authorized distributor of Toyota vehicles in Saudi Arabia since 1955, has launched the second edition of its off-road initiative — an immersive driving experience designed to engage guests and showcase the real-world capabilities of Toyota’s SUV lineup in the Kingdom’s desert terrains. The activation takes place on weekends, starting initially in Riyadh and continuing through Jeddah, before concluding in Dammam on Jan. 24.
The multi-city activation is designed to engage guests through Toyota’s SUV lineup in fun and exciting ways, offering a hands-on opportunity to experience vehicle performance, control, and versatility. The lineup features a wide range of Toyota SUV models, including the Land Cruiser HEV Max, a hybrid vehicle built for performance. Beyond the off-road drives, the activation offers a welcoming weekend setting with supporting activities suitable for families and younger guests, creating a well-rounded experience for visitors of all ages.
Building on the success of its inaugural edition, which welcomed more than 4,500 participants and attracted over 10,000 attendees, the second edition continues to focus on meaningful guest engagement through interactive and experiential driving activities while emphasizing safety, trust, and enjoyment. Through this approach, ALJ Motors champions Toyota’s off-road legacy while creating an experience that further connects guests with Toyota’s renowned SUV lineup.
Shahad Nassier, managing director of marketing communications at ALJ Motors, said: “Following the strong response to the inaugural season, the return of this off-road experience allows us to continue engaging our guests in an authentic and exciting way. In this second edition, we have further refined the driving routes and elevated the overall experience to better serve our guests and their families. By bringing Toyota’s SUV lineup into real desert environments, we provide an opportunity for guests to experience vehicle performance firsthand, while reinforcing the values of reliability and capability that have long defined Toyota’s presence in the Kingdom.”
The experiential initiative deepens guest relationships, supports informed vehicle choice, and reflects ALJ Motors’ ongoing role in delivering reliable and diversified mobility solutions across the Kingdom, in line with Saudi Vision 2030. 
Guests interested in participating in the off-road experience can register for the upcoming activations in Jeddah on Jan. 9-10, followed by Dammam on Jan. 16-17 and 23-24, through ALJ Motors’ official social channels.