Dubai’s Al-Seef offers attractive packages on Saudi National Day

The hotel’s architectural design is inspired by Emirati culture and heritage. The room colors are inspired by sea blue waters and calm beiges from the desert sands.
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Updated 19 September 2022
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Dubai’s Al-Seef offers attractive packages on Saudi National Day

On the occasion of Saudi Arabia’s National Day, Al-Seef Heritage Hotel Dubai, Curio Collection by Hilton, is offering a host of attractive packages to individuals and families from the Kingdom to enjoy their vacation.

The facility is located in Al-Seef, close to the historic Al-Fahidi district — known for its famous art galleries and crowded cafes — and just a stone’s throw from Burjuman Mall and Deira Gold market.

The hotel features 190 rooms designed in the traditional Arab styled “Bayt,” grouped into 10 large houses, including 10 suites with an area of 50 square meters, 113 royal rooms with an area of 25 square meters, 67 double rooms with an area of 25 square meters, and six rooms especially designed for the handicapped, in addition to 32 rooms with the creek view directly and 168 rooms overlooking the market.

The hotel offers a wide selection of dishes and traditional foods, in addition to Arab delicacies. Guests can enjoy meals at Saba’a Restaurant inside the hotel, which is open 24/7.

Remco Werkhoven, the hotel’s general manager, said the management desired to make the National Day for Saudis special, so it decided to offer three packages to the hotel’s Saudi guests — the first of which is the family package valid until Sept. 30, at the rate of 3,000 dirhams ($817) per night.

The package includes accommodation in a full “Bayt” that contains nine rooms, free breakfast, a six-course dinner with a choice of a signature drink, a set of special amenities upon arrival, a 20 percent discount on restaurants and spas, and a shuttle bus service to the beach.

The second family package of 2,000 dirhams per night offers accommodation in four heritage rooms, with all the advantages of the first package.

The third family package of 1,500 dirhams per night offers accommodation in a half “Bayt” consisting of four rooms, with the rest of the advantages. It is valid until Dec. 28 and advance booking is recommended. Prices may change slightly based on occupancy.

The hotel’s architectural design is inspired by Emirati culture and heritage. The room colors are inspired by sea blue waters, calm beiges from the desert sands, and the soft greens of country plants, punctuated by colorful flashes of red, turquoise, and yellow.

Arab families — proud of their history and civilization — like to share with the new generation stories and mysteries about the streets and traditional architecture. Keeping that in view, the hotel has transferred the spirit of the past to the present, enabling vacationers to relive the old days of the masters of trade across the Gulf.


PwC Middle East and Sirar by stc’s CISO500 program advances cyber leadership

Updated 15 February 2026
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PwC Middle East and Sirar by stc’s CISO500 program advances cyber leadership

The fifth edition of the CISO500 program ran from Feb. 8-12. Delivered in partnership between PwC Middle East and Sirar by stc, the program featured five intensive days of rich discussions and hands-on practical experiences, aimed at strengthening leadership capabilities in cybersecurity and keeping pace with rapid technological transformation.

The program is designed to develop the capabilities of executive cybersecurity leaders and enhance their strategic role in supporting organizations’ digital transformation. It equips participants to address contemporary challenges in the cyber landscape and expand their influence within decision-making ecosystems.

Yasser Al-Swailem, CEO of Sirar by stc, said that the program represents an important step toward strengthening the readiness of cyber leaders in the region. He noted that the CISO500 program is a fundamental pillar in the journey toward building a secure and trusted Saudi cyberspace aligned with national ambitions. He added that investing in national cybersecurity leadership is no longer optional but a strategic necessity for ensuring sustainable digital development. The program reflects a commitment to empowering national talent to lead the digital security landscape according to the highest global standards.

He further emphasized that such initiatives contribute to strengthening digital security ecosystems and enabling organizations to confidently and sustainably address future challenges.

Samer Omar, cybersecurity and digital trust leader at PwC Middle East, added: “CISO500 is a long-term investment in Saudi leadership. Over the past year, we’ve seen how bringing together senior Saudi cybersecurity professionals in a structured executive environment accelerates capability, builds confidence and deepens collaboration. As the program enters its second year, our focus remains on equipping Saudi CISOs with the strategic perspective and technical depth required to secure the Kingdom’s digital ambitions.”

The program addressed a range of advanced topics, including common cyber transformation pitfalls, mechanisms for securing enterprise digital transformation, and cybersecurity budgeting and financial governance. These topics enhanced leaders’ ability to translate cyber risks and security investments into financial indicators that support executive decision-making.

It also covered the latest technological developments, particularly artificial intelligence, emerging technologies, quantum computing, and the protection of critical and operational infrastructure. Emphasis was placed on the importance of security governance for AI technologies and strengthening enterprise-wide risk management perspectives associated with them.

The program adopted an interactive learning methodology combining strategic discussions, collaborative work, and creative practical exercises, contributing to a deeper understanding of concepts and enabling their translation into applicable organizational practices.

Abdullah Al-Asmari, global cybersecurity director at the Saudi Research and Media Group and one of the program participants, said that the experience added significant strategic and practical value: “The program provided a rich experience that strengthened the leadership perspective of cybersecurity, particularly in linking technical practices with strategic and financial dimensions within the organization. It also offered valuable space for exchanging expertise on emerging technologies such as AI and quantum computing, and the challenges of securing critical infrastructure. This experience enhances cyber leaders’ ability to adopt a more influential role in supporting digital transformation and enabling decision-making based on a comprehensive understanding of risk and value.”

He added that the program facilitated the exchange of insights on emerging challenges and strengthened the ability to align cybersecurity with institutional objectives and executive decision requirements.

Participants said that the program constituted a valuable professional and knowledge-driven experience that enhanced the readiness of cyber leaders to keep pace with rapid digital transformation, reinforcing cybersecurity’s role as a strategic enabler that supports innovation while preserving business trust, reliability, and sustainability.