Swiatek ambushed by Brazil’s Haddad Maia in stunning upset at Toronto Masters

Beatriz Haddad Maia celebrates winning against Iga Swiatek during third round play Thursday at the WTA Toronto Masters at Sobeys Stadium. (USA TODAY Sports)
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Updated 12 August 2022
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Swiatek ambushed by Brazil’s Haddad Maia in stunning upset at Toronto Masters

  • Haddad Maia put Swiatek on the defensive, forcing her to save 15 of 19 break points while committing nine double-faults

TORONTO: Brazilian outsider Beatriz Haddad Maia toppled world No. 1 Iga Swiatek 6-4, 3-6, 7-5 on Thursday to reach the quarterfinals of the WTA Toronto Masters.

The South American ranked 24th in the world beat her third top-10 opponent this season, but notched her first career win over a world No. 1 as she clawed out the victory in three hours.

Haddad Maia, who won titles at Nottingham and Birmingham in June, became the first Brazilian to reach the quarters at a WTA 1000 tournament.

She was the first from her country to face a No. 1 since Telian Pereira lost to Serena Williams at Roland Garros in 2016.

Swiatek, whose six titles this season include the French Open, missed her chance at a 50th match win this year.

Her run of 23 straight wins at the Masters 1000 level was snapped in difficult playing conditions.

“At the beginning I struggled to find my rhythm, probably because she’s lefty and I had a hard time adjusting to her serve,” Swiatek said.

“Without the wind I would manage. But it was pretty crazy out there.

“In the third set I knew (the mistakes) I’d made. So I know what I want to work on and what I want to improve before the next tournament, for sure.”

Swiatek added: “She just used the conditions better than me. When she was playing with the wind she was playing really strong balls.

“I made more mistakes than her. She was a little bit more solid.”

Haddad Maia put Swiatek on the defensive, forcing her to save 15 of 19 break points while committing nine double-faults.

She limited her own unforced errors to a dozen, backed up by 23 winners while Swiatek ended with 33 winners and 28 unforced errors.

“I’m happy and proud of myself and my team, it’s a special moment,” she said. “It’s not always easy to beat the number one on a huge stage and against all the crowd.

“I think I passed through very tough moments in my career to live this moment. I just want to enjoy a little bit.

“I don’t want to think about my next match. But, yeah, I feel happy. I believe in myself.

In other third-round action, Coco Gauff survived 15 double-faults to squeeze out a 7-5, 4-6, 7-6 (7/4) win over Aryna Sabalenka.

The American teenager contributed just under half of the miscues in the error-strewn affair, with her opponent accounting for 18 additional doubles.

Tenth seed Gauff, who fell to Swiatek at Roland Garros in her first Grand Slam final this year, battled for three and a quarter hours against sixth-seeded Sabalenka.

Gauff finished with nine aces and saved 10 of 14 break points that she faced.

“The conditions weren’t easy today, a lot of wind,” Gauff said. “I think I hung in there mentally and that’s what I’m most proud of.”

Victory for the 18-year-old came a day after she beat Wimbledon champion Elena Rybakina in the third round in a match that took two and three-quarter hours.

The American admitted that trailing 3-0 in the final set, she had to give herself a serious talking-to.

“I said if I was going to lose, I’m not going to lose like this. I had to change, and that’s what I did.”

“She is frustrating to play. She plays big tennis — sometimes you hit a good shot and she hits a winner.”

Gauff will face off on Friday against two-time Grand Slam winner Simona Halep after the former No. 1 from Romania defeated Switzerland’s Jil Teichmann 6-2, 7-5 in 91 minutes.

Seventh-seeded American Jessica Pegula advanced, beating defending champion Camila Giorgi of Italy 3-6, 6-0, 7-5.

Pegula will face Kazakhstan’s Yulia Putintseva, who beat Alison Riske 6-3, 7-5.


Footballco launches new Riyadh studio to boost creator-led content boom

Updated 7 sec ago
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Footballco launches new Riyadh studio to boost creator-led content boom

  • Football media company’s venture caters for its Arabic video-first brands
  • Footballco also plans to create in-studio formats for its fan-driven series, Yalla Fans, previously shot on location at football stadiums

RIYADH: Football media and culture company Footballco have opened a new production studio in Riyadh.

The move allows it to boost the volume of in-studio content created for its leading Arabic video-first football brands — Yalla Goal, Yalla Fans and Yalla Girl, as well as branded content for commercial partners.

The new studio complements Footballco’s Riyadh office, which opened in December 2024 as its Middle East headquarters. Footballco’s move to the city was driven by a desire to better serve clients in Saudi Arabia and to bring it closer to the country’s burgeoning football industry. The company now has 20 full-time staff in the Kingdom.

Footballco currently operates three video-first Arabic-language football brands in the region, all targeting Gen-Z and Gen-Alpha fans and fronted by experienced content creators. Yalla Goal combines spirited discussions, bold challenges and fun games, while Yalla Girl celebrates the growth of women’s football in Saudi Arabia and the region, with a focus on talent, personality, laughter and friendship. Footballco also plans to create in-studio formats for its fan-driven series, Yalla Fans, previously shot on location at football stadiums. 

The company’s decision to invest in creator-led, in-studio video formats is backed by its own research which found that, for young fans, brand partnerships with creators are seen as more valuable than official tournament partnerships.

Footballco’s new studio will increase the frequency of video content created for its channels, supported by two full-time hosts for Yalla Goal — Mohammed Bargat and Waleed Al-Shargi (better known as Shargi), who have a combined following of over 900,000 on their personal channels.

Andy Jackson, Footballco’s Middle East senior vice president, said: “With seven national teams from the region set to appear at the 2026 FIFA World Cup, eight if Iraq qualify through the play-offs, these new facilities and increasing video output sets our brands up for success at a time where we know there will be an unprecedented demand for fun, creator-led video content.

“We’re also excited to welcome both Bargat and Shargi to the team, with both having more than proved themselves as understanding how to create content that resonates with young fans and they are already familiar to our audiences.”

He added: “In December, our Arabic social channels generated over 1.7 billion video views, so we are building from an incredibly strong base to further cement our position as the clear market leader both in Saudi Arabia and the wider region. Our creator-led video formats have proved incredibly popular with brands, and this investment will see us able to offer a broader range of opportunities to our many commercial partners.”

While the World Cup this summer will see Footballco’s new studio in constant use, the company is also readying a slate of programming across Ramadan, with a 30-show spread culminating in an Eid special.

Taha Imani, Footballco’s head of video and social in the Middle East and North Africa region, said: “With YouTube becoming the number one place for fans to enjoy longform and short-form football content, and based on success across Footballco brands such as The Front Three in other markets, we’re expecting to grow at speed as we approach the World Cup giving fans exactly what they want from us on a daily basis.”