How Sony is transforming the art & technology of listening

Sony is developing multiple technologies that allow users to enjoy high-resolution sound through a range of experiences — be it while relaxing at home or traveling in trains.
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Updated 03 August 2022
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How Sony is transforming the art & technology of listening

Hearing is one of the five human senses that ensures that information is gathered, processed and interpreted effectively. Without sound, we would be unable to experience the world around us the way we do. New sensory experiences are transforming the way we consume sound today. From noise canceling headphones to high-resolution technology that enhances the quality of sound, we are surrounded by a plethora of options. There is definitely a growing demand for audio products capable of delivering high-quality sound.

As people travel this summer, many will be turning to their favorite playlists to keep them company. The need for high-quality sound is truly appreciated on the road. Sony is developing multiple technologies that allow users to enjoy high-resolution sound through a range of experiences — be it while relaxing at home, traveling through crowded airports or in trains. Here’s a look at cutting-edge Sony technologies that take the auditory experience to the next level:

360 Reality Audio

If you fancy an immersive audio experience (similar to being at a music concert), Sony’s 360 Reality Audio transports you to a different zone. If you are listening to music on a stereo, sound sources — from vocals to instruments and effects — are each placed on a 360 degree sphere that surrounds the listener and creates an immersive experience. This means that you feel as if you are with the artist recording in a studio. With headphones, the experience is even more intense as sound materializes from all points around your head. Whether you are at home or out at your favorite café, you can relish superior sound quality. The new WH-1000XM5 headphones are 360 Reality Audio Certified that allow you to enjoy a custom immersive music experience with personalization.

Hi-Res Audio

Do you crave high-quality audio when you listen to your favorite tracks? Sony’s high-resolution audio products — from headphones to amplifiers, wireless speakers and home cinema systems — use a collection of digital processes and formats that allow the encoding and playback of music using higher sampling rates than the standards used in CDs. This means that you can enjoy the exciting world of high-resolution music no matter where you may be, and just as the music artist intended. Both new LinkBuds S and WH-1000XM5 headphones allow you to experience High-Resolution Audio Wireless, thanks to Sony’s industry-adopted audio coding technology, LDAC.

Digital Sound Enhancement Engine

Sony’s Digital Sound Enhancement Engine is a technology developed by Sony to enhance the sound quality of compressed audio files by restoring high-range sound removed by the compression process. The DSEE (Sound Enhance) setting does not affect videos and FM programs. With the DSEE, you can hear a rich and natural sound, which is almost exactly like the original source. So, if you want to hear Adele’s latest album, you can get the same crystal-clear quality on your TV or music system.

Extra Bass

If you are someone who needs extra bass on your headphones while working out at the gym or want to feel like you are at a live music festival at home without actually going to one, Sony’s Extra Bass series captures that full-body musical experience that goes beyond audio. To do this, Sony infused the conventional speaker function by simply reproducing sound with lighting and portable durability for a multi-sensory wireless speaker. Sony’s Extra Bass series is a fusion of thumping bass and smart, dynamic lighting, which goes beyond the traditional audio system to enable people to share the joys of music in larger groups, regardless of the location. So, the next time you have a house party planned, Sony’s Extra Bass series will give you the feeling of being at a nightclub, without actually going to one.


Talaat Moustafa Group partners with National Housing Company for SR31.4bn project in Riyadh

Updated 12 May 2024
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Talaat Moustafa Group partners with National Housing Company for SR31.4bn project in Riyadh

Saudi Arabia’s National Housing Company and Talaat Moustafa Group, a renowned urban developer in Egypt, have announced the laying of the foundation stone for the Banan City project, located northeast of Riyadh. Sales for the project will open on May 15.

Hisham Talaat Moustafa, chairman of the board of directors of the Talaat Moustafa Group, said that Banan is a smart city that will be built on an area of 10 million square meters in Riyadh. He said it will provide an unprecedented quality of life for more than 120,000 residents in the gated community, through the use of the latest smart city technologies and ensuring residential privacy, while applying the highest sustainability standards.

Moustafa said the project revenue is estimated at SR40 billion ($12 billion), and the total investment cost of the project is SR31.4 billion. “The Banan project will be an integrated city that will be developed similar to the cities that the Talaat Moustafa Group has developed in Egypt such as Madinaty, which is built on an area of 33 million square meters and is considered the most comprehensive model of global cities with integrated services,” he said.

Moustafa explained that the Banan City project will be multi-use, as it includes integrated services such as health, education, and commercial, in addition to a social sports club, to ensure a vibrant community and a new model of integrated life, in line with the comprehensive renaissance witnessed by the Kingdom under Vision 2030.

A unique experience

Banan City will offer a unique experience in upscale housing as it combines the long-standing experience of the Talaat Moustafa Group in urban development, spanning over more than 50 years, with authentic Saudi heritage, courtesy the National Housing Company, the leading Saudi company in the real estate development sector, and the largest major developer of suburbs and residential communities in the Kingdom.

Strategic location

Banan City enjoys a distinguished strategic location, as it is located near the most important landmarks of the Saudi capital, such as King Khalid International Airport, King Abdulaziz Equestrian Square, Princess Nourah Bint Abdul Rahman University, and Granada Mall. The much awaited Expo Riyadh 2030 will be held within the northeastern urban extension of Riyadh. The project is located at the intersection of Al-Janadriyah Road and Al-Thumama Road, allowing residents to quickly travel to the city center and the Riyadh Boulevard area, within 30 minutes, thanks to the smooth traffic axes linking Banan City and main roads such as King Fahd Road and Olaya via Al-Thumama axis or linking it to eastern Riyadh through the Janadriyah axis.

Affordable prices

Banan City comprises 27,000 residential units of various sizes and designs that suit a wide segment of customers. It represents a new product in the Saudi market, with prices commensurate with purchasing capabilities that make owning units better and more economical than renting, with installments of up to 30 years.

The project includes residential apartments ranging in sizes from 60 to 170 square meters, and upscale villas of various designs — quattro villas, twin villas and independent villas — with area ranging from 216 to 412 square meters. The project also provides plots of land in varying sizes — from 500 to 600 square meters — to build family housing buildings that can accommodate multiple families.

Vast green spaces

Banan City represents a new and integrated model for modern, sustainable and environmentally-friendly housing. The project was planned in a way that enhances this concept through the availability of vast green spaces, which amount to 40 percent of the total project area. Special care has been taken to separate residential and service areas to achieve the highest standards of privacy. A green strip ranging in width from 50 to 150 meters separates villa and building areas. The distance between each building is about 30 meters and that between the villas is 16 meters, ensuring that each residential unit is allowed to enjoy the vast green spaces while maintaining complete privacy.

The city of Banan is characterized by an organic planning style, which provides the greatest amount of privacy for both the units and villas as well as the most beautiful views.

The project supports the “Green Riyadh” project, which is one of the most ambitious afforestation projects in the world and one of the goals of the Kingdom’s Vision 2030. “Green Valleys” is one of the aesthetic elements that the Talaat Moustafa Group incorporates in its projects.

Banan City will have three main gates, two gates opening on Al-Janadriyah Road, and one on Al-Thumama Road, in addition to seven other entrances to serve the various areas of the project.

Safe traffic movement 

All traffic axes in the city have been designed intelligently, capable of accommodating traffic and overcoming any bottlenecks through axes and wide roads surrounded by green spaces on both sides. The road and the central island, reaching a width of 10 meters, provide designated paths for both pedestrians and bicycles to separate pedestrian traffic from cars, achieving the highest standards of safety and security.

Integrated services 

Banan City will provide an exceptional life experience in an integrated community whose residents do not need to leave it to obtain any service. The project provides a service center in the middle of each residential area, steps away from any apartment within the area to achieve self-sufficiency for the residents. Public services in Banan have been carefully distributed, ensuring all services for daily needs are available in the middle of the green axis that separates the residential buildings from the villas.

Banan City includes central areas offering the most comprehensive services and activities, including 22 small mosques covering all parts of the city, six large university mosques, medical centers and clinics for all specialties, in addition to educational services through four educational complexes comprising four schools each for boys and girls. Commercial services will be provided through shopping and entertainment centers, which include the finest international brands, restaurants and cafes to enrich the standard of living of the population. This will also ensure that Banan City is an attractive destination for not only its residents, but also for visitors from other areas.

The city will also include a sports club built on an area of 313,000 square meters, offering various sports facilities suitable for all members of the family and promoting public health. This is in addition to business areas, administrative offices, banking areas, as well as dedicated areas for government services such as defense, civil, police, post, and two emergency medical centers equipped with ambulances.

Smart services

Talaat Moustafa Group is responsible for managing the project and providing all after-sales services that include security through control rooms and a 24-hour monitoring system incorporating smart cameras. 

The group pays special attention to smart city services and using the latest smart technologies to manage various facilities and achieve sustainability. Some of the smart and sustainable systems include integrated solar panels and smart grids for renewable energy, smart irrigation services, garbage collection and separation services, traffic flow control, and smart transportation. These systems will ensure sustaining the project and preserving its value, identity and the integrated quality of life it offers.

Banan City also allows residents to benefit from smart home services, which are an integral part of the project design aimed at facilitating life, raising the level of home comfort, and achieving well-being for residents.

Talaat Moustafa Group is one of the largest integrated companies in Egypt and the Middle East. Over its more than 50 years’ experience, it has established various cities and urban communities with integrated, self-contained services, such as Al-Rehab City, built on an area of 10 million square meters. It is the first integrated city developed by the private sector in Egypt. Other projects include Madinaty and Noor City in Capital Gardens, which is built on an area of 21 million square meters.


AviLease delivers four A321neo aircraft to Frontier Airlines

Updated 11 May 2024
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AviLease delivers four A321neo aircraft to Frontier Airlines

AviLease, the rising global aircraft lessor wholly owned by PIF, Saudi Arabia’s sovereign wealth fund, has successfully delivered four Airbus A321neo aircraft on lease to Colorado-based low-cost operator Frontier Airlines. These are the first of six next-generation aircraft that will be delivered in 2024.

The Airbus A321neo is one of the most fuel-efficient, sustainable, and technologically advanced narrow-body aircraft in the market. These deliveries have set the tempo for AviLease, which is seeking to build a diverse portfolio of the most advanced, latest-generation narrow- and wide-body aircraft available, and an ever-increasing client portfolio.

Edward O’Byrne, chief executive officer, AviLease, said: “We are thrilled to deliver the first four of six new A321neo aircraft to Frontier Airlines. Our partnership with Frontier continues to strengthen and we are proud to support their fleet modernization with the A321neo, one of the most in-demand aircraft in the world. We wish the Frontier team continued success with their commitment to provide affordable and reliable air travel.” 

Edward O’Byrne, CEO, AviLease

AviLease fulfills PIF’s mandate to unlock the capabilities of priority sectors that can support the diversification of Saudi Arabia’s economy and contribute to non-oil GDP growth. In addition, the company supports a thriving aviation sector and drives financial sustainability within the aviation ecosystem, in line with Vision 2030. AviLease will continue to provide local economic opportunities and create direct and indirect jobs for the Saudi community in the aviation and financial sectors.

The latest delivery reaffirms the rapid global expansion of AviLease, which has a mandate to supply sustainable, efficient leasing and financing services to airlines across the world and is already playing a major role in the expansion of the Kingdom’s aviation ecosystem.


Kerten Hospitality doubles Q1 growth on back of Saudi expansion

Updated 09 May 2024
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Kerten Hospitality doubles Q1 growth on back of Saudi expansion

Kerten Hospitality, a global leader in bespoke hospitality and integrated living solutions, has announced it has doubled year-on-year growth in the first quarter of 2024. The hospitality company now boasts more than 57 projects across key global markets, including Rome, South of France, Morocco, Saudi Arabia, and the UAE.

In a strategic display of its expanding portfolio, Kerten Hospitality participated prominently at the Future Hospitality Summit held in Riyadh, featuring a booth that highlighted several of Kerten Hospitality’s hotels in Saudi Arabia, and showcased the brand’s synergy with the Saudi Ministry of Tourism and Aseer Investment Company.

The House Urban Eco Resort in Riyadh city center, a standout project highlighted by Kerten Hospitality in partnership with developers RIKAZ and RAFAL and supported by the Ministry of Tourism, garnered significant attention. The resort is poised to redefine urban eco-living. It seamlessly integrates leisure, wellness, and business within a sustainable and luxurious environment, showcasing a new standard in urban development.

The summit also served as a platform to highlight Kerten Hospitality’s strategic partnerships, notably with Aseer Investment Company, aiming to unlock substantial opportunities in the Aseer region’s hospitality and heritage sectors.

Moreover, Kerten Hospitality and Baheej Tourism Development Company announced their partnership, facilitated by ASFAR, poised to elevate integrated living in Yanbu’s waterfront. The agreement, which was signed at the summit in Riyadh, will see Kerten Hospitality managing Baheej’s hotel in Yanbu under the premium Cloud 7 brand, an innovative hotel and residence lifestyle brand known for its vibrant designs, dynamic check-in lobbies, healthy food options, a beach club, and curated retail boutiques.

“Kerten Hospitality is set on a trajectory of innovation and growth. Our significant expansion in the first quarter is not just about scale, but also about deepening our engagement with local cultures and communities,” said Marloes Knippenberg, CEO of Kerten Hospitality. “Each project is a reflection of our commitment to creating spaces where bespoke meets local.”

Notably, the FHS booth featured a recreation of the Dar Tantora The House Hotel, an emblem of AlUla’s cultural heritage, and displayed classic cars at the entrance, symbolizing the unique character of the hotel. The 30-key hotel was restored using the same ancient materials and architectural techniques as the traditional mud brick buildings of the area.

At the forefront of Kerten Hospitality’s Saudi expansion is “The Collective by Kerten Hospitality,” an initiative designed to group a network of 23 culturally rooted, yet innovative hospitality ventures. This initiative not only emphasizes the aesthetic appeal of its properties but also focuses on the strategic alignment of business goals with local cultural values, which has proven essential for the sustainable growth of the global portfolio.

Kerten Hospitality’s Nakhati brand, a culinary initiative, was also featured at the summit. Kerten Hospitality has announced an ambitious plan to empower 50 Saudi female entrepreneurs through strategic partnerships to provide the opportunity for a single-family office to franchise 30 kiosks and 20 carts.

Nakhati also announced a unique collaboration with giga-project Diriyah Gate, where it will produce an exclusive Diriyah flavor available at Bujairi Terrace, to celebrate the region’s rich heritage and flavors.

This quarter also marked the initiation of a significant partnership with Kayali, a perfume brand led by entrepreneur Mona Kattan.


SaudiFood Manufacturing looks to the future of F&B innovation

Updated 09 May 2024
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SaudiFood Manufacturing looks to the future of F&B innovation

Majed Al-Argoubi, CEO of the Saudi Authority for Industrial Cities and Technology Zones, or Modon, launched the inaugural SaudiFood Manufacturing show, which ran from April 30-May 2 at ROSHN Front.
Al-Argoubi toured the exhibition’s aisles, visiting the stands of many national and international companies, as well as countries. More than 500 global players from 35 countries participated in the exhibition, from across the processing, packaging and ingredients sectors.
Opening the Food Forward Summit, Al-Argoubi stressed the importance of the event for showcasing the economic transformation of the Kingdom and advancing the industrial base to realize Saudi Vision 2030. Bringing together manufacturers and industry, SaudiFood Manufacturing is enforcing global partnerships and solidifying the Kingdom’s vision to be the perfect destination for industry, he said.
“The industrial sector is going to increase both the GDP and abilities of youth in the Kingdom. We are making impressive growth through Saudi Vision 2030, and Made in Saudi is remarkable for expanding cities across the country and achieving our goals,” Al-Argoubi added.
The Modon CEO’s speech was followed on stage by leading food futurist Tony Hunter of Future of Food Consulting, speaking for the first time ever in Saudi Arabia. He outlined the technologies advancing the personalization of food and showcased the tools increasing access to nutritious food. “SaudiFood Manufacturing is looking into the future, optimizing and maximizing the opportunities based on new technologies. There is a will to make things happen in the Kingdom with a vision for the future and everyone is pushing in the same direction to make Saudi Arabia one of the hubs for food manufacturing in the region,” said Hunter.
The first day of SaudiFood Manufacturing also saw the winners of the inaugural SaudiFood Manufacturing Awards announced. Aimed at recognizing innovative products and technologies that enhance productivity, offer greater convenience, and promote sustainability within the F&B manufacturing sector, the awards were organized in three categories. Brenntag won the Best Ingredients Innovation Award for its plant-based Greek-style cheese alternative, while Multivac scooped the Best Packaging Innovation Award for its TX series and smart services. DC Norris and Co. came out top in the Best Processing Innovation category for the DCN Jet Cook, which uses advanced steam technology for sustainable food production.
SaudiFood Manufacturing is affiliated with leading trade event Gulfood Manufacturing.


Saudi sustainability champion: stc commits to net-zero by 2060

Updated 09 May 2024
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Saudi sustainability champion: stc commits to net-zero by 2060

stc Group, the region’s leading digital enabler, has reinforced its position as a leader in sustainability by joining the inaugural edition of the “Saudi Sustainability Champions” program, launched by the Ministry of Economy and Planning at the World Economic Forum Special Meeting on Global Collaboration, Growth and Energy for Development in Riyadh.
The program is a knowledge transfer and partnership initiative that has identified the top performing Saudi companies in corporate sustainability. stc Group has joined 23 other champions that have been shortlisted from seven sectors, reflecting the continuous efforts by stc Group to focus on sustainability within its operations.
At the World Economic Forum Special Meeting in Riyadh, Olayan Al-Wetaid, CEO of stc Group, signed a pledge that commits the group to become net-zero by 2060 or earlier, supporting three or more companies in their sustainability transformation, and improving sustainability performance and reporting across the group. 
stc Group has committed to integrating sustainability in all its operations by adopting new technologies and solutions that help reduce its environmental footprint and boost operational efficiency. By adopting these policies, stc Group will be able to achieve its corporate objectives, support national and global sustainable development goals, and contribute to Vision 2030. 
The group utilizes state-of-the-art technologies and solutions to bolster the principles of sustainability and provide a healthier environment for next generations. In 2023, it won Forbes Middle East Sustainability Leaders Award in recognition of its efforts to reduce carbon emissions and promote sustainable practices.