Dubai Outlet Mall, the first “value” concept mall in the MENA region, is all set to open the doors to its extension in Q4 2022. The major expansion drive embarked by DOM will bring the total area of the mall to 3.8 million square feet — making it the largest outlet mall not only in the region but in the world.
The expansion is in line with the brand’s commitment to delivering outstanding experiences to customers and demonstrates its ongoing drive to boost the country’s retail economy.
Strategically located at the intersection of MBZ and Dubai Bypass and Al-Ain Road, DOM is easily accessible to all UAE residents across the seven emirates and provides a well-structured comprehensive retail mix, offering great value from high-end brands to streetwear. While the extension is wrapping up its leasing phase and gearing up for its upcoming opening, a huge roster of international brands have joined the family of great brands at DOM.
Brands like Aigner and New Balance have taken serious positions in the expansion along with other brands such as Rivoli Group, Gallery One, Mumuso, Zippy Kids, OVS Kids, Simple Kitchen, Dwell, Supercare, Optivision, Optics for Less, Sensoline, Via Milano, Ricci Ceremony, Lens Kart, Notino Gallery, Intimate Collection, Mario Barutti, Tiyabi Taif Al-Emarat, Selz, and Duozoulo, while many more are looking forward to opening their stores later this year.
Mohammed Naser Khammas, CEO of Al-Ahli Group, said: “We are excited to see our list of partnering brands grow with us as we welcome New Balance and Aigner and all of the new brands that have joined the Dubai Outlet Mall family. As we realize the vision of reimagining the world of shopping and retail, I’ll be very excited to announce in due course all of the brands that have signed up for the expansion.”
The expansion will include a number of new features and concepts to entertain visitors of all ages around the year, joining 117 Live Arena as part of DOM’s entertainment cluster. The expansion will also provide a range of gastronomic experiences through unique food and beverage concepts such as the indoor Farmers’ Market and fine dining restaurants. The mall will also include a state-of-the-art cinema, a megamarket, and community space. Furthermore, the destination will be releasing an omni-channel that provides yet another exclusive experience for both shoppers and retailers alike.
Since its opening in 2007, DOM has made its mark as the first value shopping concept mall in the MENA region. It has been home to more than 1,300 premium brands with over 240 stores.
‘World’s largest outlet mall’ to open doors in Dubai in Q4
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‘World’s largest outlet mall’ to open doors in Dubai in Q4
- The expansion will include a number of new features and concepts to entertain visitors of all ages around the year, joining 117 Live Arena as part of DOM’s entertainment cluster
Jeeny launches First–Last Mile Access in partnership with Medina Bus
Jeeny has announced the introduction of its First-Last Mile Access Program in collaboration with Medina Bus, marking a significant step forward in Saudi Arabia's transportation reform.
Passengers who buy a Medina Bus ticket can now get discounted Jeeny rides to and from key bus stops, making public transportation more accessible for both residents and pilgrims.
While the initiative appears modest, it represents a far wider vision: the first operational phase of Jeeny's goal to develop Saudi Arabia's next-generation Integrated Mobility Platform, an integrated framework that will eventually connect numerous modes of transportation under one seamless consumer experience.
Medina was chosen as the launch location because of its national importance and growing demand for efficient transportation.
In 2024, the city's bus network handled 1.72 million people, and demand is predicted to increase further in 2025.
Medina, being one of the Kingdom's most popular destinations, provides a real-world setting for evaluating concepts that can then be scaled across the country.
“This marks the beginning of a mobility shift in Saudi Arabia, where public transport and private operators can work together to offer a seamless journey,” said Hammad Ehtesham, CEO of Jeeny. “Making it easier for people to reach public transport is the foundation of a future where every mode of mobility in the Kingdom connects effortlessly.”
With millions of rides every year in Saudi Arabia and Jordan, Jeeny has developed into one of the top mobility platforms in the area.
The company, which employs over 400 people and has one of the biggest active driver networks in the Kingdom, is currently getting ready for its next stage: a nationwide mobility ecosystem that will support buses, ride-hailing, micro-mobility, pilgrim mobility services, and end-to-end travel solutions, including direct flight booking through Jeeny.
Despite the fact that Medina's First-Last Mile initiative is relatively new, early feedback shows that users are really interested in more accessible transportation options.
Similar First-Last Mile initiatives can increase public transportation usage by 15 to 25 percent, according to international research, underscoring the wider potential impact as Jeeny considers expanding to more Saudi cities.
“What begins in Medina will become a blueprint for the Kingdom’s connected mobility future,” Ehtesham added. “This is the first step toward a nationwide ecosystem that will make movement simpler, smarter, and more accessible for everyone.”
Passengers on Medina Bus are now able to make use of the Jeeny First-Last Mile Access Program, which supports Saudi Arabia's vision for contemporary, sustainable, and inclusive mobility while providing a new, more convenient means of accessing public transportation.
