Dubai Outlet Mall, the first “value” concept mall in the MENA region, is all set to open the doors to its extension in Q4 2022. The major expansion drive embarked by DOM will bring the total area of the mall to 3.8 million square feet — making it the largest outlet mall not only in the region but in the world.
The expansion is in line with the brand’s commitment to delivering outstanding experiences to customers and demonstrates its ongoing drive to boost the country’s retail economy.
Strategically located at the intersection of MBZ and Dubai Bypass and Al-Ain Road, DOM is easily accessible to all UAE residents across the seven emirates and provides a well-structured comprehensive retail mix, offering great value from high-end brands to streetwear. While the extension is wrapping up its leasing phase and gearing up for its upcoming opening, a huge roster of international brands have joined the family of great brands at DOM.
Brands like Aigner and New Balance have taken serious positions in the expansion along with other brands such as Rivoli Group, Gallery One, Mumuso, Zippy Kids, OVS Kids, Simple Kitchen, Dwell, Supercare, Optivision, Optics for Less, Sensoline, Via Milano, Ricci Ceremony, Lens Kart, Notino Gallery, Intimate Collection, Mario Barutti, Tiyabi Taif Al-Emarat, Selz, and Duozoulo, while many more are looking forward to opening their stores later this year.
Mohammed Naser Khammas, CEO of Al-Ahli Group, said: “We are excited to see our list of partnering brands grow with us as we welcome New Balance and Aigner and all of the new brands that have joined the Dubai Outlet Mall family. As we realize the vision of reimagining the world of shopping and retail, I’ll be very excited to announce in due course all of the brands that have signed up for the expansion.”
The expansion will include a number of new features and concepts to entertain visitors of all ages around the year, joining 117 Live Arena as part of DOM’s entertainment cluster. The expansion will also provide a range of gastronomic experiences through unique food and beverage concepts such as the indoor Farmers’ Market and fine dining restaurants. The mall will also include a state-of-the-art cinema, a megamarket, and community space. Furthermore, the destination will be releasing an omni-channel that provides yet another exclusive experience for both shoppers and retailers alike.
Since its opening in 2007, DOM has made its mark as the first value shopping concept mall in the MENA region. It has been home to more than 1,300 premium brands with over 240 stores.
‘World’s largest outlet mall’ to open doors in Dubai in Q4
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‘World’s largest outlet mall’ to open doors in Dubai in Q4
- The expansion will include a number of new features and concepts to entertain visitors of all ages around the year, joining 117 Live Arena as part of DOM’s entertainment cluster
ITC Infotech accelerates Vision 2030 through digital hub in Riyadh
ITC Infotech’s commitment to delivering real digital change in the Middle East is reinforced by strengthening collaboration and working more closely with customers on the ground. The establishment of its Digital and AI Engineering Hub in Riyadh brings superior digital engineering and AI skills closer to businesses, allowing for speedier collaboration, localized innovation, and solutions targeted to regional needs. This strategic expansion aligns with Saudi Arabia’s Vision 2030 and underscores ITC Infotech’s long-standing emphasis on partnership-led growth and customer-centric innovation.
The hub was officially inaugurated on Jan. 15 by Sanjiv Puri, chairman and managing director of ITC Ltd. This facility is designed to help enterprises leverage advanced technologies and convert digital ambitions into measurable business outcomes. This move aligns closely with Saudi Arabia’s efforts to build a knowledge-driven economy powered by innovation and technology.
Saudi Arabia’s digital leap
Vision 2030 is more than just economic diversification; it is a clear blueprint for creating a technologically advanced society. This vision is centered on the integration of artificial intelligence and digital engineering, which are transforming industries and enabling long-term, sustainable growth. The strategic importance of AI is clear, with the Saudi Data and AI Authority estimating that it may add $135 billion to the Kingdom’s GDP by 2030. This commitment is supported by significant investments, including $14.9 billion announced at LEAP 2025 to advance digital infrastructure, talent, and next-generation technologies, as well as historic projects like the $2.7 billion Hexagon Data Center in Riyadh. Together, these efforts are laying the foundation for a secure, resilient, and future-ready digital ecosystem that can support AI adoption, data-driven governance, and smart city development at scale.
What the hub offers
ITC Infotech’s Riyadh hub is designed to fuel this momentum by focusing on three core areas:
- AI-powered platforms: Delivering predictive analytics, intelligent automation, and data-driven insights to help businesses transition from reactive operations to proactive strategies.
- Digital engineering solutions: Leveraging Industry 4.0-driven smart manufacturing capabilities, integrating AI-led modeling, connected systems, and advanced analytics to optimize production performance, improve asset utilization, and proactively reduce operational and quality risks across the engineering lifecycle.
- Cloud-native architectures: Building agile, secure, and resilient ecosystems that enable faster innovation and seamless integration across enterprise systems.
These capabilities are designed to enable organizations to innovate, scale, and compete in a rapidly evolving digital economy. Beyond technology, the hub is fundamentally anchored in building a team of the region, from the region, for the region and for global impact. Through structured skill-building programs, deep partnerships with academia, systematic knowledge transfer, and immersive, hands-on delivery models, the hub is creating a future-ready Saudi workforce fully aligned with Vision 2030 and capable of serving both national and international priorities.
Driving enterprise transformation
The ITC Infotech hub aims to enable transformation rather than simply deploy technology. By driving AI adoption, accelerating digital engineering, and building cloud-native ecosystems, ITC Infotech seeks to help businesses:
- develop new business models to meet evolving market needs.
- improve operational efficiency through predictive insights and automation.
- support sustainability goals by optimizing resources and reducing risks.
- build a skilled local workforce capable of leading future innovations.
These outcomes support enterprises as they transition to more resilient, data-driven, and digitally mature operating models.
The road ahead
ITC Infotech is a wholly owned subsidiary of ITC Limited, one of India’s largest conglomerates, with over 25 years of experience as a trusted technology services partner to enterprises globally. The company focuses on next-generation enterprise transformation, delivering services across infrastructure and application modernization, cloud, cybersecurity, digital engineering, and AI-led innovation.
As Saudi Arabia continues its digital journey, ITC Infotech’s combination of global expertise, strong local presence, and collaborative delivery model positions it as a long-term partner in advancing Vision 2030. ITC Infotech’s hub in Riyadh reflects this commitment, bringing advanced capabilities closer to customers, investing in local talent, and enabling enterprises to adopt AI at scale as they compete in an increasingly digital world.
