Classic diners serve up a ‘blast from the past’ on Jeddah Season’s City Walk

Burger Circus and cake shop Butter will stay throughout Jeddah Season. (Supplied)
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Updated 24 June 2022
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Classic diners serve up a ‘blast from the past’ on Jeddah Season’s City Walk

  • In an American diner, Leung said, the menu offers a wide range of choices for breakfast, lunch or dinner. “We just wanted to focus on just two burgers, but in an American diner theme”

JEDDAH: Two classic 1950s-themed diner options from Hong Kong have made their way to Jeddah Season’s grand theme park, City Walk.

With vintage music in the background, staff in “soda jerk” uniforms, and a one-page menu of burgers, fries and shakes, Burger Circus offers visitors a “blast from the past” experience.

Burger Circus and cake shop Butter arrived on May 5 and will stay throughout the two months of the Jeddah Season.

Both outlets belong to Black Sheep, a Chinese company with about 35 restaurants in Hong Kong and one in Shanghai.

Jonathan Leung, operations director of Black Sheep, explained the concept behind both outlets, adding that it is “an honor” to be operating in Jeddah.

HIGHLIGHT

‘Burger Circus is a 1950s American diner. One of the co-founders of Black Sheep, Christopher Mark, grew up in Toronto, Canada, and his family used to own diners, so he spent a lot of time and growing up at a diner,’ said Jonathan Leung, operations director of Black Sheep.

“Burger Circus is a 1950s American diner. One of the co-founders of Black Sheep, Christopher Mark, grew up in Toronto, Canada, and his family used to own diners, so he spent a lot of time and growing up at a diner,” he said.

“So it’s a little bit of nostalgic childhood memories. He has always wanted to open a diner.”

In an American diner, Leung said, the menu offers a wide range of choices for breakfast, lunch or dinner. “We just wanted to focus on just two burgers, but in an American diner theme,” he said.

Burger Circus also offers two side orders, two milkshakes (vanilla and chocolate) and two drinks on its menu.

“We want to bring good food and good stories to Jeddah; we just want to do that,” he said.

“People in Jeddah or in Saudi Arabia are open minded to try new things. There’s room for everything here, we love it here,” he added.

Talking about Butter, Leung said the background story is about a single mother with two children, who works very hard at a diner to make ends meet.

“She’s strong and generous, but she’s also very sassy. That’s Butter,” he said.

“Burger Circus and Butter go hand in hand and go very well together, it sort of came from the same era; diners prefer classic American cake,” he added.

Luke Barry, culinary director for Leylaty Group, worked with Black Sheep in Hong Kong for six years.

“I’ve always loved Black Sheep restaurants. We have a very good relationship, so I thought Jeddah Season is a good opportunity to bring them here,” he said.

“They have 30 to 35 restaurants, niche burger restaurants that are very strong and conceptualized, and Saudi Arabia has a lot of room for what they do. They have amazing restaurants, from casual to premium to Michelin star,” he added.

Barry said that they tried to replicate Hong Kong’s Burger Circus in Jeddah as much as possible.

“We spent 16 hours painting a wall (that is identical to the branch in Hong Kong), the exact posters that you find in Hong Kong, and the uniform is almost exactly the same,” said Barry.

“It was very important to us to use the exact same playlist, to bring Hong Kong’s Burger Circus here,” he added.


Minzal brings Saudi traditions to life in Diriyah

Updated 07 January 2026
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Minzal brings Saudi traditions to life in Diriyah

  • From leather crafts and archery to Saudi coffee, Minzal offers a lesson in ‘Sloum Al-Arab’

RIYADH: This season of Minzal places social norms and traditional etiquette at its center, with tents set up to teach what is locally known as “Sloum Al-Arab” alongside gatherings for coffee, dinner and stargazing around campfires.

“Sloum Al-Arab” refers to the unwritten customers and values that have shaped Arab and Bedouin society for centuries, including generosity, coffee preparation, courage and archery. 

In Saudi Arabia, these traditions are closely ties to cultural identity and religious belief. 

Leather products and the making of leather goods is one of the crafts featured at Minzal this year and is one of the oldest crafts still practiced in the kingdom.

“The most difficult thing I faced to work on was camel leather because it is a little tough,” Nada Samman, a leather trainer and craftsman at Minzal, told Arab News. 

Minzal continues to evolve with each season, offering activities that highlight Bedouin values, traditional skills and sports. (AN photo by Haifa Alshammari)

“The work on leather is wonderful whether it is goat leather, cow leather, Sawakni sheep, and of course, camel leather. At Minzal, we are offering multiple handicraft workshops, most specifically the leather handicrafts. We want visitors to spend time at something useful and fun."

Samman explained the workshops allowed participants to preserve heritage while engaging in meaning, hands on activities. 

Faisal Al-Khaled, a visual artist and craftsman specializing in Saudi designs at Minzal, shared a similar goal: “I want people to have, by the end of this experience, a unique and traditional art piece created by them, and that I know I helped them to preserve this craft.”

Minzal, which has been organized for several years now, continues to evolve with each season, offering activities that highlight Bedouin values, traditional skills and sports. Archery is a key feature, reflecting its deep roots in Arab and Islamic history.

Mohammed Al-Sharif, a certified archery player and coach with the Saudi Archery Federation since 2028, said the sport was closely connected to Saudi culture. It was encouraged by the Prophet Muhammad, which led people to learn and teach it through generations.

“Our traditional bow is considered one of the most important and widely used bows in Arab culture,” Al-Sharif said. “We have several styles, and professional archers specializing in traditional bow shooting … There are various types of archery, such as horseback archery and standing archery, where bow sizes vary according to specific needs, such as types used for hunting and others used during warfare.”

He explained that archery was historically part of daily life, used for protection and hunting. 

Saudi coffee also plays a significant role in the Minzal experience, with live demonstrations. One of the most frequently consumed beverages in the Kingdom, it is a symbol of hospitality and generosity.

Ahmed Al-Shuaibi explained how it was prepared at the Sloum tent, first by roasting the beans and then allowing them to cool. The beans are ground with spices in a Nigr.

“Coffee is passed from our grandparents,” he added. “In significant majlis, you see them offering our local coffee and not other types of coffee. We organized this corner so that young generations can visit and learn this.”