SRMG hosts interactive panels and virtual experience at the Cannes Lions International Festival of Creativity

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CEO of SRMG, Jomana Al-Rashid, presented and explained SRMG’s strategy and hosted a series of interactive panel discussions. (Supplied)
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CEO of SRMG, Jomana Al-Rashid, presented and explained SRMG’s strategy and hosted a series of interactive panel discussions. (Supplied)
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CEO of SRMG, Jomana Al-Rashid, presented and explained SRMG’s strategy and hosted a series of interactive panel discussions. (Supplied)
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Updated 23 June 2022
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SRMG hosts interactive panels and virtual experience at the Cannes Lions International Festival of Creativity

  • SRMG CEO Jomana Al-Rashid leads thought-provoking discussion on the future of the advertising industry among other panels

CANNES: Saudi Research and Media Group (SRMG) is hosting off a series of interactive panel discussions and a virtual experience at a dedicated pavilion at the Cannes Lions International Festival of Creativity. 

SRMG was the host of a unique virtual experience at the festival. Nestled between Warner Bros and Meta, SRMG was among the biggest media conglomerates in the world providing a unique experience for festival attendees.

 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by SRMG (@srmghq)

 

The virtual experience provides an integrated interactive session, which takes participants to 6 different destinations, before taking them on a tour of Al Sharq Bloomberg channel’s studios. It also presents the group’s activities across its political, sports, cultural and artistic news platforms via interactive screens.

In addition to the experience, SRMG is also hosting several thought-provoking and interactive panels and discussions.

“New technologies, innovative talent, and creative models are changing the media landscape as we know it,” SRMG CEO Jomana Al-Rashid said in a tweet. She added that for the first time at Cannes Lions, SRMG is celebrating the “industry’s vibrancy” shining a light on MENA’s media landscape.

 

 

Led by Al-Rashid, “Advertising Reimagined” saw her spotlight SRMG’s digital transformation strategy and its vision to transform from one of the largest and most influential media groups in the MENA region into an integrated global media giant.

She discussed the future of advertising with Sir Martin Sorrell, co-founder of S4S Ventures, bringing up questions such as has the advertising industry recovered from the repercussions of the pandemic? How does it keep up with the rapid advances in technology? Will it succeed in achieving the sustainable goals through digitalization to maintain its competitiveness in the future?

 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by SRMG (@srmghq)

 

 

 

Al-Rashid presented and explained SRMG’s strategy, which includes 5 key pillars: SRMG Media, which will develop and digitize platforms, produce and distribute qualitative, distinctive and exclusive content; SRMG International to enhance investments and expand international partnerships and opportunities for regional and global cooperation; SRMG Think to develop in-depth research and studies based on facts; SRMG X for developing and expanding events, conferences and exhibitions; and SRMG Labs for developing the media sector, keeping pace with the global accelerating technical development and embracing innovative ideas in the content and technology industry.

 

 

The wider Middle East region is gaining increased prominence on the global advertising map — a trend Sorrell expects to continue. He praised the changes that Saudi Arabia has undergone during the last few years making Riyadh a regional hub.

He added: “I don’t think that in the West, we are aware of the size of the shift (the world is witnessing) in terms of wealth, with the rise in energy and commodity prices. The Middle East is a key area in (this shift), and I think what we have seen over the past month or two in terms of a big shift in activity, will continue.”

 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by SRMG (@srmghq)

 

 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by SRMG (@srmghq)

 

In addition to “Advertising Reimagined,” SRMG is hosting several engaging panels and riveting conversations to address the prominent and influential topics in the media industry. For example, the “Local Voices, Global Thoughts: Podcasting in MENA” panel discussed podcasting in the region; “Digital Wellbeing: A Global Imperative” discussed the impact of technology on our health and wellbeing; and “Towards a More Inclusive Creative Industry: Women in Power” looked at diversity, equity, and inclusion initiatives in the creative industries.


Humanity at a turning point, Saudi minister tells WEF meeting in Riyadh

Updated 28 April 2024
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Humanity at a turning point, Saudi minister tells WEF meeting in Riyadh

  • Saudi Arabia wants to lead ‘intelligence revolution,’ Abdullah Al-Swaha, communications and information technology minister, says
  • Industry leaders ‘must master AI within years or face irrelevance’

RIYADH: Humanity is at a turning point, pivoting from digital to artificial intelligence, and shifting from the industrial revolution to the intelligence revolution, a senior Saudi official told the special two-day World Economic Forum meeting in Riyadh.

“The world today is not at a tipping point but at a turning point in humanity, which means weare pivoting from digital to AI and maybe later on quantum,” Abdullah Al-Swaha, minister of communications and information technology, said.

Saudi Arabia is ready to embrace that shift, he added.

“The Kingdom is excited with its partnerships with countries and international organizations to carve a path toward inclusive AI adoption,” Al-Swaha told the panel.

“We are pushing today an inclusive agenda, that is innovative, and indisputably multistakeholder to make sure that we lead and leapfrog in this era.”

The Saudi minister noted that global economic output today is worth $100 trillion, of which $32 trillion is attributed to the labor force, and $1 trillion of that ‘is being augmented, accelerated and democratized by generated AI.’

“Over the next five to seven years, it is projected to go to 40 percent. That’s 43 percent of the labor force productivity. And this is why we are pivoting toward intelligence revolution,” Al-Swaha said.

He also cautioned that if “talents and leaders” did not master AI within six or seven years, “they will become irrelevant for any industry they are in.”


‘Saudi Arabia at forefront of AI,’ says business leader at World Economic Forum 

Updated 28 April 2024
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‘Saudi Arabia at forefront of AI,’ says business leader at World Economic Forum 

  • Saudi Arabia 'really a driver of not only the economy of the region, but also the economy of the world,' says global vice chair and chair of Europe, MENA at consulting firm AlixPartners

RIYADH: Saudi Arabia’s role in technology advancement is helping to drive not only the regional but also the global economy, business leaders told Arab News at the World Economic Forum special meeting in Riyadh on Sunday.

The Kingdom has been “at the forefront” on artificial intelligence, Stefano Aversa, global vice chair and chair of Europe, the Middle and North Africa at consulting firm AlixPartners, said.

While the war in Gaza and broader Middle East tensions are expected to get top billing at the WEF Special Meeting on Global Collaboration, Growth and Energy for Development, technology’s role as a driver of change is also expected to be a major talking point.

Around 1,000 leaders from 92 countries have gathered in Riyadh for the two-day forum.

Saudi Arabia is “really a driver of not only the economy of the region, but also the economy of the world,” Aversa said.

“There are a lot of investors interested, and so it is important to stay close to some of the giga-projects here that will drive not only the growth of the Kingdom, but also the growth of some entire sectors, like energy transition.”

He said that the Kingdom’s move from “an early stage of development to more mature selective investment” is also important.

AlixPartners CEO Simon Freakley said that disruption is a looming issue for global industries ranging from automotive and aerospace to retail.

He defined disruption as “displacement of businesses, markets, and value networks as a result of economic, societal, environmental, political, regulatory, or technological changes.”

Freakley told Arab News that shipping routes, for example, faced disruption because of tensions in the Red Sea.

“Problems are caused by conflicts around the world or other challenges. What we’re finding is some of these themes go cross-industry, not just within industry.”

AlixPartners has 26 offices in 14 countries. Its fifth annual Disruption Index, based on a survey of 3,100 senior executives around the world, showed that 61 percent of CEOs worry they will be unable to keep pace with changing business cycles. 

Freakley said: “This disruption work that we now do every year has become a sort of a touchstone of how we help people understand what the best companies, the best leaders, are doing.”

The consulting firm has predicted AI will become the single biggest driver of change across industries, not only as a defense against competitors, but also as a tool to enhance go-to market strategies. 

“The people that are winning are the people that have the best data, and weaponize their data to actually get a competitive advantage. How people are using AI and the insight from their data to drive their growth is where we see the real opportunity,” Freakley said. 


Two Russian journalists jailed on ‘extremism’ charges for alleged work for Navalny group

Updated 28 April 2024
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Two Russian journalists jailed on ‘extremism’ charges for alleged work for Navalny group

  • Konstantin Gabov and Sergey Karelin both denied the charges for which they will be detained for a minimum of two months before any trials begin
  • Russia’s crackdown is aimed at opposition figures, journalists, activists, members of the LGBTQ+ community, and other dissenters

LONDON: Two Russian journalists were arrested by their government on “extremism” charges and ordered by courts there on Saturday to remain in custody pending investigation and trial on accusations of working for a group founded by the late Russian opposition politician Alexei Navalny.

Konstantin Gabov and Sergey Karelin both denied the charges for which they will be detained for a minimum of two months before any trials begin. Each faces a minimum of two years in prison and a maximum of six years for alleged “participation in an extremist organization,” according to Russian courts.
They are just the latest journalists arrested amid a Russian government crackdown on dissent and independent media that intensified after its full-scale invasion of Ukraine more than two years ago. The Russian government passed laws criminalizing what it deems false information about the military, or statements seen as discrediting the military, effectively outlawing any criticism of the war in Ukraine or speech that deviates from the official narrative.
A journalist for the Russian edition of Forbes magazine, Sergei Mingazov, was detained on charges of spreading false information about the Russian military, his lawyer said Friday.
Gabov and Karelin are accused of preparing materials for a YouTube channel run by Navalny’s Foundation for Fighting Corruption, which has been outlawed by Russian authorities. Navalny died in an Arctic penal colony in February.
Gabov, who was detained in Moscow, is a freelance producer who has worked for multiple organizations, including Reuters, the court press service said. Reuters did not immediately comment on the ruling by the court.
Karelin, who has dual citizenship with Israel, was detained Friday night in Russia’s northern Murmansk region.
Karelin, 41, has worked for a number of outlets, including for The Associated Press. He was a cameraman for German media outlet Deutsche Welle until the Kremlin banned the outlet from operating in Russia in February 2022.
“The Associated Press is very concerned by the detention of Russian video journalist Sergey Karelin,” the AP said in a statement. “We are seeking additional information.”
Russia’s crackdown on dissent is aimed at opposition figures, journalists, activists, members of the LGBTQ+ community, and ordinary Russians critical of the Kremlin. A number of journalists have been jailed in relation to their coverage of Navalny, including Antonina Favorskaya, who remains in pre-trial detention at least until May 28 following a hearing last month.
Favorskaya was detained and accused by Russian authorities of taking part in an “extremist organization” by posting on the social media platforms of Navalny’s Foundation. She covered Navalny’s court hearings for years and filmed the last video of Navalny before he died in the penal colony.
Kira Yarmysh, Navalny’s spokeswoman, said that Favorskaya did not publish anything on the Foundation’s platforms and suggested that Russian authorities have targeted her because she was doing her job as a journalist.
Evan Gershkovich, a 32-year-old American reporter for The Wall Street Journal, is awaiting trial on espionage charges at Moscow’s notorious Lefortovo Prison. Both Gershkovich and his employer have vehemently denied the charges.
Gershkovich was detained in March 2023 while on a reporting trip and has spent over a year in jail; authorities have not detailed what, if any, evidence they have to support the espionage charges.
The US government has declared Gershkovich wrongfully detained, with officials accusing Moscow of using the journalist as a pawn for political ends.
The Russian government has also cracked down on opposition figures. One prominent activist, Vladimir Kara-Murza was sentenced to 25 years.


US State Department Arabic spokesperson resigns in opposition to Gaza policy

Updated 26 April 2024
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US State Department Arabic spokesperson resigns in opposition to Gaza policy

  • Hala Rharrit is at least the third person to resign from the department over the issue

WASHINGTON: The Arabic language spokesperson of the US State Department has resigned, citing her opposition to Washington’s policy related to the war in Gaza, in at least the third resignation from the department over the issue.
Hala Rharrit was also the Dubai Regional Media Hub’s deputy director and joined the State Department almost two decades ago as a political and human rights officer, the department’s website showed.
“I resigned April 2024 after 18 years of distinguished service in opposition to the United States’ Gaza policy,” she wrote on social media website LinkedIn. A State Department spokesperson, asked about the resignation in Thursday’s press briefing, said the department has channels for its workforce to share views when it disagrees with government policies.
Nearly a month earlier, Annelle Sheline of the State Department’s human rights bureau announced her resignation, and State Department official Josh Paul resigned in October.
A senior official in the US Education Department, Tariq Habash, who is Palestinian-American, had stepped down in January.
The United States has come under mounting criticism internationally and from human rights groups over its support for Israel amid Israel’s ongoing assault in Gaza that has killed tens of thousands and caused a humanitarian crisis.
There have been reports of signs of dissent in the administration of President Joe Biden as deaths continue to grow in the war.
In November, more than 1,000 officials in the US Agency for International Development (USAID), part of the State Department, signed an open letter calling for an immediate ceasefire. Cables criticizing the administration’s policy have also been filed with the State Department’s internal “dissent channel.”
The war has also caused intense discourse and anti-war demonstrations across the United States, Israel’s most important ally.
Palestinian Islamist group Hamas attacked Israel on Oct. 7, killing 1,200 people, according to Israeli tallies. Israel has killed over 34,000 people in Hamas-governed Gaza, according to Gaza’s health ministry, leading to widespread displacement, hunger and genocide allegations that Israel denies.


Burkina Faso suspends BBC, VOA radio broadcasts over killings coverage

Updated 26 April 2024
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Burkina Faso suspends BBC, VOA radio broadcasts over killings coverage

  • Authorities handed two-week suspension for covering of report accusing the army of extrajudicial killings
  • Human Rights Watch report says military executed about 223 villagers, including at least 56 children

LONDON: Burkina Faso has suspended the radio broadcasts of BBC Africa and the US-funded Voice of America (VOA) for two weeks over their coverage of a Human Rights Watch (HRW) report accusing the army of extrajudicial killings, authorities said late on Thursday.
In the report based on its own investigation, the rights watchdog said the West African country’s military summarily executed about 223 villagers, including at least 56 children, in February as part of a campaign against civilians accused of collaborating with jihadist militants.
HRW said the Burkinabe army has repeatedly committed mass atrocities against civilians in the name of fighting terrorism, and it called on authorities to investigate the massacres.
The country’s communication council said HRW’s report contained “peremptory and tendentious” declarations against the army likely to create public disorder and it would suspend the programs of the broadcasters over their coverage of the story.
Authorities also said in a statement they had ordered Internet service providers to suspend access to the websites and other digital platforms of the BBC, VOA and Human Rights Watch from Burkina Faso.
“VOA stands by its reporting about Burkina Faso and intends to continue to fully and fairly cover events in that country,” Acting VOA Director John Lippman said in a statement.
“The Voice of America strictly adheres to the principles of accurate, balanced and comprehensive journalism, therefore, we ask the government of Burkina Faso to reconsider this troubling decision.”
HRW conducted its investigation after a regional prosecutor said in March that about 170 people were executed by unidentified assailants during attacks on the villages of Komsilga, Nodin and Soro.
Burkina Faso is one of several Sahel nations that have been struggling to contain Islamist insurgencies linked to Al-Qaeda and Islamic State that have spread from neighboring Mali since 2012, killing thousands and displacing millions.
Frustrations over authorities’ failure to protect civilians have contributed to two coups in Mali, two in Burkina Faso and one in Niger since 2020.