JEDDAH: Saudi efforts to promote sustainable tourism are remarkable, said Anita Mendiratta, special adviser to the UN World Tourism Organization's secretary-general.
Talking to Arab News on the sidelines of the 116th Executive Council of the UN World Tourism Organization, she said: “AlUla, as an example, is remarkable, and how it’s recognizing that sustainability is not just about green and blue, it’s about cultural sustainability, social sustainability, environmental sustainability, and economic sustainability.”
“Unless cultural conservation and community are in (a) balance, you can never have a truly sustainable development environment,” Mendiratta added.
She said the development of the Kingdom’s tourism sector with sustainability at its heart can be used as a global case study.
Top officials from all over the world are gathered in Saudi Arabia for the meeting to discuss the changing trends in global tourism in a post-pandemic world.
Expressing optimism over the sector's future, Mendiratta said tourism has proven to be an industry interdependent on global health care, employment, and environment.
“There is a great deal of momentum and confidence, but very importantly we have learned through the last two years that tourism is not just an integrated and interconnected industry, it is interdependent,” she said.
“Whatever the shocks, we can always sustain shocks and come through them stronger.
“We don’t need to build back better, we need to build forward better, we need to make sure that there is no going back to normal, there is no back and there is no normal,” she added.
“Otherwise, we are not doing it in a way that mother nature is teaching us. We’ve had two years to think about this, we need to make sure we don’t waste that time,” Mendiratta stressed.
The official also highlighted the UN’s commitment to the sustainable development goals and her organization’s efforts in rebuilding a post-pandemic world through sustainable measures.
“We look, therefore, for global travel and tourism as being a key part of development of the world once again as we all re-emerge from this very challenging time,” she said.
She lauded Saudi Arabia’s efforts in promoting tourism and making it central to its Vision 2030 strategy.
“It is recognizing the impact that tourism can have at economic, social and cultural and environmental levels in so many ways through all the initiatives,” she said.
Mendiratta said the UNWTO’s clean environment goal does not have an end. It is a constant process because as the world develops and rebuilds, it must do so in a way that will never be damaged again, she added.
UNWTO official lauds ‘remarkable’ Saudi efforts for sustainable tourism
https://arab.news/9a69s
UNWTO official lauds ‘remarkable’ Saudi efforts for sustainable tourism
Gulf-EU value chain integration signals shift toward long-term economic partnership: GCC secretary general
RIYADH: Value chains between the Gulf and Europe are poised to become deeper and more resilient as economic ties shift beyond traditional trade toward long-term industrial and investment integration, according to the secretary general of the Gulf Cooperation Council.
Speaking on the sidelines of the World Governments Summit 2026 in Dubai, Jasem Al-Budaiwi said Gulf-European economic relations are shifting from simple commodity trade toward the joint development of sustainable value chains, reflecting a more strategic and lasting partnership.
His remarks were made during a dialogue session titled “The next investment and trade race,” held with Luigi Di Maio, the EU’s special representative for external affairs.
Al-Budaiwi said relations between the GCC and the EU are among the bloc’s most established partnerships, built on decades of institutional collaboration that began with the signing of the 1988 cooperation agreement.
He noted that the deal laid a solid foundation for political and economic dialogue and opened broad avenues for collaboration in trade, investment, and energy, as well as development and education.
The secretary general added that the partnership has undergone a qualitative shift in recent years, particularly following the adoption of the joint action program for the 2022–2027 period and the convening of the Gulf–European summit in Brussels.
Subsequent ministerial meetings, he said, have focused on implementing agreed outcomes, enhancing trade and investment cooperation, improving market access, and supporting supply chains and sustainable development.
According to Al-Budaiwi, merchandise trade between the two sides has reached around $197 billion, positioning the EU as one of the GCC’s most important trading partners.
He also pointed to the continued growth of European foreign direct investment into Gulf countries, which he said reflects the depth of economic interdependence and rising confidence in the Gulf business environment.
Looking ahead, Al-Budaiwi emphasized that the economic transformation across GCC states, driven by ambitious national visions, is creating broad opportunities for expanded cooperation with Europe.
He highlighted clean energy, green hydrogen, and digital transformation, as well as artificial intelligence, smart infrastructure, and cybersecurity, as priority areas for future partnership.
He added that the success of Gulf-European cooperation should not be measured solely by trade volumes or investment flows, but by its ability to evolve into an integrated model based on trust, risk-sharing, and the joint creation of economic value, contributing to stability and growth in the global economy.
GCC–EU plans to build shared value chains look well-timed as trade policy volatility rises.
In recent weeks, Washington’s renewed push over Greenland has been tied to tariff threats against European countries, prompting the EU to keep a €93 billion ($109.7 billion) retaliation package on standby.
At the same time, tighter US sanctions on Iran are increasing compliance risks for energy and shipping-related finance. Meanwhile, the World Trade Organization and UNCTAD warn that higher tariffs and ongoing uncertainty could weaken trade and investment across both regions in 2026.
