French envoy praises Yanbu, as ancient port city looks to the future

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Ludovic Pouille, French ambassador to Saudi Arabia. (Supplied)
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Pouille was welcomed by Yanbu Gov. Saad Al-Suhaimi, along with the consul general of France in Jeddah, Mostafa Mihraje, on Wednesday for discussions on industrial and tourist development in the governorate. (Supplied)
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Updated 26 May 2022
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French envoy praises Yanbu, as ancient port city looks to the future

  • ‘The tourist potential of Yanbu is impressive. It is captivating, both the traditional architecture of its historic district, and the beauty of its coasts and exceptional rich seabed’

RIYADH: The French ambassador to Saudi Arabia, Ludovic Pouille, has highlighted Yanbu’s tourist potential during a visit to the ancient Red Sea port city in Saudi Arabia’s western region.

Pouille was welcomed by Yanbu Gov. Saad Al-Suhaimi, along with the consul general of France in Jeddah, Mostafa Mihraje, on Wednesday for discussions on industrial and tourist development in the governorate and the strengthening of ties with France.

Pouille told Arab News en Français: “The tourist potential of Yanbu is impressive. It is captivating, both the traditional architecture of its historic district, and the beauty of its coasts and exceptional rich seabed, as well as its surrounding mountains that offer promising perspectives in eco-tourism.” 




The French ambassador to Saudi Arabia, Ludovic Pouille, concluded his first day in the old town of Yanbu with a “very pleasant” visit to the traditional night souk. (Supplied)

Yanbu, a few hours’ drive west from Madinah, is the second-largest city on the shores of the Red Sea after Jeddah.

Pouille praised Yanbu’s gastronomy, saying that it “offers the best fresh fish in the country and the most delicious Sayadieh brown rice.”

The French envoy visited the Royal Commission in Yanbu and met with its CEO, Fahad Dhaifallah Al-Qurashi, and his team. 




On the second day of his tour in Yanbu, the Ambassador visited on Thursday the industrial and commercial port of King Fahad, one of the most important ports in the Red Sea. (Supplied)

Pouille and Al-Qurashi discussed the contribution of French companies to the economic development of the industrial city.

The ambassador also met with the mayor of Yanbu, Yasser Al-Rifai, for discussions that focused on the city’s promising industrial, energy, cultural and tourist outlook.

Pouille said that within the framework of the Kingdom’s Vision 2030 plan, “the industrial development plans of the city and the port should double in the next 15 years, and also create many opportunities for strengthening Franco-Saudi economic relations.” 




Captain Ali Salem Al-Mehwari, Director General of King Fahd Industrial Port and Yanbu Commercial (right) and French ambassador Ludovic Pouille. (Supplied)

He ended his first day in the old town of Yanbu with a visit to a traditional night souq, where products made by the women’s cooperatives of the region are displayed and sold as part of the women’s empowerment policy steered by the governorate.

On the second day of his tour, the ambassador on Thursday visited the industrial and commercial port of King Fahd, one of the most important ports in the Red Sea.

Thanking Capt. Ali Salem Al-Mehwari, director general of King Fahd Industrial Port and Yanbu Commercial, for his warm welcome, Pouille said: “The greeting I received there from the authorities and the population confirms, if need be, the renowned Saudi hospitality.”

The French envoy ended his tour by visiting the industrial city, where he met with the CEO of the Yasref Refinery, Hicham Al-Adel, who established a strategic partnership with the French multinational Air Liquide group in the field of hydrogen production.


Deals worth $8bn signed at World Defense Show 2026

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Deals worth $8bn signed at World Defense Show 2026

  • Five-day event brought together 1,486 exhibitors from 89 countries and attracted 137,000 visitors

RIYADH: More than 60 military and defense deals worth SR33 billion ($8.8 billion) were signed at the third edition of the World Defense Show, which ended on Thursday in Riyadh.

The flagship defense exhibition is part of Saudi efforts to expand its military industries sector.

Organized by the General Authority for Military Industries, the five-day event brought together 1,486 exhibitors from 89 countries and attracted 137,000 visitors, according to official figures announced at the closing media briefing on Thursday.

Ahmad Al-Ohali, governor of the General Authority for Military Industries, said the event reflects broader efforts to localize defense spending under Vision 2030.

“When we started in 2018, the percentage of military spending from within the Kingdom of Saudi Arabia was 4 percent of total spending; by the end of 2024, it jumped to 25 percent,” he said.

Al-Ohali added that number of national cadres working in the sector increased from 25,000 male and female employees in 2020 to 34,000 — a rise of 40 percent.

Beyond attendance and displays, the exhibition served as a venue for commercial and government agreements.

The number of agreements signed reached 220, including 93 government-to-government agreements and 127 partnership agreements with companies.

Al-Ohali said the deals include technology transfer and local manufacturing projects aimed at strengthening domestic supply chains.

Aerial and static displays included 63 aircraft, alongside more than 700 pieces of military equipment exhibited across indoor and outdoor platforms. Maritime and unmanned systems were also showcased through dedicated demonstration areas.

Andrew Pearcey, CEO of the World Defense Show, said that planning for the next edition had already begun.

“So, what we do is we take stock of our successes, so we’re now starting to see what worked, and we also learned that some things that didn’t work,” Pearcey told Arab News.

“Over time, one of the key things is to try and grow; the demand for this show is huge, so we want to try and accommodate that.

“So, we need to try and build more space. Then we look at ways we brought new features to this show. So, we look at the industry and the trends, and see other new features that we can bring to the show.”

The event also introduced a “Future Talent Program” during its final two days, inviting students aged 16 to university level to explore career opportunities in the defense sector.

“The future talent program is where we invite youngsters, so from 16 up to university level, to come and look at the show, understand what career opportunities there are in the defense industry, sit and do some content programs, and meet the exhibitors that want to demonstrate some of their things,” Pearcey said.

“So, we bring around 4,000 to 5,000 students to the show. So, that’s bringing that next generation through.”