Driving force behind Saudi motorsport lauds partnership with Formula E ahead of Jeddah E-Prix 2026

Chairman of SAMF and the Saudi Motorsport Company (SMC) Prince Khalid bin Sultan Al-Abdullah Al-Faisal addresses the press ahead of the Jeddah E-Prix. (Supplied)
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Updated 12 February 2026
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Driving force behind Saudi motorsport lauds partnership with Formula E ahead of Jeddah E-Prix 2026

  • Prince Khalid bin Sultan: We are proud to continue our partnership with Formula E, which represents a model for the future of sports based on innovation and sustainability
  • Alberto Longo: We are delighted to be in the Kingdom, and we view Saudi Arabia as a long-term strategic partner in building the future of electric motorsport globally

JEDDAH: The driving force behind Saudi motorsport, Prince Khalid bin Sultan Al-Abdullah Al-Faisal, has lauded its partnership with Formula E ahead of the Jeddah E-Prix.

“For Saudi Arabia to host such prestigious international motor races is a great honor. We are proud of that, as part of our drive to achieve the aims of Saudi Arabia Vision 2030,” said Prince Khalid bin Sultan, Chairman of the Saudi Automobile and Motorcycle Federation (SAMF) and the Saudi Motorsport Company (SMC).

The announcement was made at a major press conference that took place at Jeddah Corniche Circuit on Thursday in the presence of Alberto Longo, the Co-Founder & Chief Championship Officer of Formula E and Carlo Boutagy, the Founder and CEO of CBX.

Speaking ahead of the ABB FIA Formula E World Championship, taking place at the iconic Jeddah Corniche Circuit on 13 and 14 February 2026, Prince Khalid told press: “Since hosting its first international race in 2018, motorsports in the Kingdom has witnessed a qualitative leap in terms of organization, audience attendance, and global standing, and today the Kingdom has become a major stop on the calendar of the most important international championships.”

He added: “We are proud to continue our partnership with Formula E, which represents a model for the future of sports based on innovation and sustainability, and is fully aligned with the goals of Saudi Vision 2030.”

For his part, Alberto Longo, the Co-Founder & Chief Championship Officer of Formula E, stated that Saudi Arabia was among the first partners to believe in the vision of Formula E, he said: “We are proud that our first major international station in the region is part of the transformation path led by Vision 2030.”

He added: “We are delighted to be in the Kingdom, and we view Saudi Arabia as a long-term strategic partner in building the future of electric motorsport globally.”

Carlo Boutagy, the Founder and CEO of CBX spoke to the press about the event and what the Formula E enthusiasts expect this year, he said: “The Jeddah E-Prix achieved great popular and organizational success in the last edition, with tickets selling out before the race date, which reflects the rapid growth of motorsports in the Kingdom.”

“Today we are not just talking about a race, but about a complete experience that includes competition, entertainment, audience interaction, and presenting a modern model for the sports events industry in the Kingdom,” he added.

He pointed out that beyond racing, the event offers a full entertainment experience, including concerts, interactive fan zones, and global sponsor activities designed to engage attendees of all ages.


LIV Golf announces return to Korea in 2026

Updated 09 March 2026
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LIV Golf announces return to Korea in 2026

  • Home favorites Korean Golf Club lead the field as Bryson DeChambeau and his Crushers GC team return to defend their LIV Golf Korea individual and team titles

BUSAN: LIV Golf today confirmed its return to Korea in 2026, with LIV Golf Korea set to be played at Asiad Country Club in Busan from May 28-31, 2026.

Marking a new chapter for the league in Asia, the 2026 event will introduce Asiad Country Club to the LIV Golf calendar in a multi-year agreement with the venue. Located in Korea’s second-largest city, the course has previously hosted international tournaments, including the BMW Ladies Championship and the 2002 Asian Games, and is regarded as one of the country’s finest championship venues.

Scott O’Neil, CEO of LIV Golf, said, “Bringing LIV Golf back to Korea, and to Busan for the first time, is an important next step for the league and for our fans here. The appetite for LIV Golf continues to grow, and Asiad Country Club and the city of Busan give us a venue that meets our ambitions for the event, both competitively and culturally in Korea. We’re excited to build on the momentum from our debut last season and deliver another memorable week for Korean fans.”

Fans can join the waitlist now at LIVGolf.com to secure tickets for LIV Golf Korea 2026, with hospitality and grounds pass details to be announced soon. Fans are encouraged to join the waitlist early, with limited inventory available. Premium hospitality and corporate experiences will be available for purchase, alongside specialty-priced group tickets for parties of 10 or more. Children aged 12 and under will receive complimentary Grounds Pass admission (one per paying adult).

LIV Golf made its debut in Korea in 2025, where Bryson DeChambeau claimed the individual title and led his Crushers GC to a team victory, completing a memorable double sweep. DeChambeau will return in 2026 to defend his title against a world-class field featuring many of the biggest names in the game, including former Ryder Cup star Anthony Kim, who recently beat DeChambeau and Legion XIII captain Jon Rahm in dramatic fashion to claim the LIV Golf Adelaide individual title, his first professional win in nearly 16 years.

Home attention will center on Korean Golf Club, featuring an all-Korean lineup led by captain Byeong Hun An alongside Minkyu Kim, Younghan Song and Danny Lee. Formed in 2026, the team has already found momentum both on and off the course, securing domestic partners including HANWHA PLUS and apparel partner AMAZINGCRE. Backed by strong local support, Korean Golf Club brings its own distinct brand of K-golf to the LIV Golf league, reflecting the culture, energy and growing influence of the game in Korea around the world.

An, captain of Korean Golf Club, said: “Playing LIV Golf in Korea means a great deal to all of us. Competing at home, in front of Korean fans, brings a different level of pride. As a team, we’re excited to represent Korean golf on this stage and around the world, and we’re excited to show the energy, passion and competitiveness that define the way Korean Golf Club plays the game.”

A city known for its vibrant culture, energy, and iconic coastline, Busan will host LIV Golf for the first time, again expanding the league’s reach through its 14-event calendar taking place across 10 countries and five continents.

Park Heong-joon, mayor of Busan Metropolitan City, said, “We are proud to welcome the LIV Golf League back to Korea and to host the event in Busan for the first time this May. Bringing a global sporting event of this scale to our city reflects Busan’s growing role as an international destination for sport, culture and tourism. We look forward to welcoming players, fans and visitors from around the world and showcasing the hospitality of Busan.”

As with last year’s event, which featured headline music acts including G-Dragon and IVE, the LIV Golf Korea experience will extend beyond the course, combining world-class competition with live music and unrivalled off-course entertainment. Details of the full concert and entertainment program will be announced soon.

The announcement of LIV Golf Korea 2026 marks the final event to be unveiled for LIV Golf’s 2026 season. The global golf league will host 14 events across 10 countries and five continents during the 2026 season, including its first-ever event in South Africa (March 19–22), alongside stops in Saudi Arabia, Adelaide, Hong Kong, Singapore, Mexico, Spain, the US, and the UK.

Notably, LIV Golf has already broken attendance records at LIV Golf Adelaide 2026, drawing more than 115,000 fans across the four-day tournament, including a single-day crowd exceeding 38,500 spectators, both new highs for the league and for professional golf events in Australia.