Saudi Aramco could swallow Shell and BP, says Brand Finance CEO

David Haigh expects Saudi Arabia to overtake UAE at top of nation brand index. (File/Shutterstock)
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Updated 27 May 2022
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Saudi Aramco could swallow Shell and BP, says Brand Finance CEO

  • Aramco is currently in first place among the Brand Finance Global 500 of 2022, with a world ranking of 31
  • Haigh says Saudi Arabia could soon overtake the UAE in Brand Finance’s Global Soft Power Index

DAVOS: Aramco, the Saudi Arabian oil giant, could swallow BP and Shell and buy both of them, CEO and Founder of Brand Finance David Haigh said at the World Economic Forum’s annual meeting.

“In the last few years, Aramco has really been ramping up its marketing globally. You see it everywhere, sponsorship, advertising, all sorts of government relations,” Haigh told Arab News at the HCL Pavilion on Davos’s promenade. “So Aramco has awareness and (its) reputation is growing very fast.”

Saudi Aramco currently is in first place among the Brand Finance Global 500 of 2022, with a global ranking of 31. The second-highest Arab company on the global list is UAE’s ADNOC, at a global ranking of 159.

On a nation scale, the UAE is top of Brand Finance’s Global Soft Power Index of 2022 among Arab countries, with a global ranking of 15, while Saudi Arabia is in second place among Arabs, and 24th globally.

“One would expect that Saudi Arabia will be set that once you start really gearing up and by spending a lot of money, doing a lot of sponsorships and getting the name out there, that it will rise,” he said.

Haigh sees the Kingdom overtaking the UAE in the coming years, because “it’s a much bigger country and it’s probably going to spend a lot more money on doing so.”

 


Pakistan, Saudi Arabia reaffirm push for joint energy and mining projects

Updated 30 January 2026
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Pakistan, Saudi Arabia reaffirm push for joint energy and mining projects

  • In recent years, Saudi Arabia has positioned itself as a leader in the global minerals and energy sectors
  • Both sides reaffirm commitment to enhance partnership and promote mutually beneficial investments

ISLAMABAD: Pakistan and Saudi Arabia have agreed to enhance cooperation in energy and mineral sectors, the Pakistani information ministry said on Friday, as the two sides seek to deepen economic ties and promote joint investment.

The development comes weeks after Pakistan’s Petroleum Minister Ali Pervaiz Malik met Saudi Arabia’s Minister of Industry and Mineral Resources Bandar Ibrahim Alkhorayef at the Future Minerals Forum in Riyadh that saw participation from 13 public and private Pakistani firms.

Pakistan petroleum ministry said Alkhorayef had pointed out “vast opportunities” for cooperation between Pakistan and Saudi Arabia in the minerals sector, adding that the Kingdom would support the development of Pakistan’s mining industry through its knowledge and technical expertise.

On Friday, Malik held a meeting with Nawaf bin Said Al-Malki, Saudi ambassador to Pakistan, to discuss areas of mutual cooperation and further strengthen bilateral relations between the two brotherly countries, according to the information ministry.

“Both sides reviewed ongoing collaboration and explored new avenues for cooperation, particularly in the energy and minerals sectors,” it said in a statement. “They reaffirmed their commitment to enhancing economic partnership and promoting mutually beneficial investment opportunities.”

In recent years, Saudi Arabia has positioned itself as a leader in the global minerals and energy sectors and accelerated investments in green technologies, sustainable mining practices and international collaborations that are shaping the future of the mines and mineral industry.

Last year, Saudi Arabia’s Manara Minerals, a Public Investment Fund and Maaden joint venture, also expressed intent to acquire a 15 percent stake in Pakistan’s Reko Diq gold and copper mine. The $7 billion project, located in Balochistan, is being developed by Canadian mining giant Barrick Gold in partnership with Pakistan’s federal and provincial governments.

Malik expressed confidence that longstanding brotherly relations between Pakistan and Saudi Arabia would translate into tangible outcomes, fostering investment, technology exchange, and sustainable development initiatives for mutual benefit.

Ambassador Al-Malki appreciated Pakistan’s active participation in the Future Minerals Forum, which offered significant opportunities for regional collaboration, according to the statement.

“Both sides agreed to maintain close coordination to further strengthen economic and strategic cooperation in the coming period,” the information ministry added.