For Saudis, Eid Al-Fitr is an opportunity to highlight unique local traditions

Families gorge on sweet treats such as mamool (main) during Eid. (Shutterstock)
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Updated 03 May 2022
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For Saudis, Eid Al-Fitr is an opportunity to highlight unique local traditions

  • Each region of Saudi Arabia has its own distinctive set of traditions to celebrate Eid Al-Fitr
  • Communities come together for Eid to mark the end of Ramadan, the holy month of fasting

JEDDAH: Muslims throughout Saudi Arabia are celebrating Eid Al-Fitr, also known as the feast of breaking the fast, which marks the end of Ramadan, the holy month of dawn-to-sunset fasting.

Each region of the Kingdom has its own distinctive set of traditions, but what they all have in common is a combination of prayer, charity, hospitality, good food, fine clothing, decorations, and quality time with relatives.

Eid Al-Fitr is a joyous holiday celebrated during the first day of Shawwal, the 10th month of the Islamic calendar. It brings together families and communities for sumptuous feasts, the giving of gifts, and colorful festivities.

Saudis were especially excited about  Eid Al-Fitr this year as it was going to be the first time since 2019 that they would be celebrating the holiday free of the social-distancing measures and travel bans necessitated by the coronavirus pandemic.

On March 6, Saudi authorities announced the lifting of most COVID-19-linked restrictions, including the requirement for social distancing in public places such as the Grand Mosque in Makkah and the Prophet’s Mosque in Madinah.

More than 3.5 million worshippers observed Eid prayers at the two mosques.

Eid Al-Fitr falls on a different date every year. In accordance with Islamic tradition, festivities cannot begin until the first sighting of the crescent moon has been observed, meaning that some parts of the world may celebrate Eid Al-Fitr on a slightly different date to others. This year it is expected to fall on May 2 or 3.

In Saudi Arabia, the days leading up to the holidays are always hectic, with families rushing to get their best clothes pressed and perfumed, their homes decorated with colorful lanterns, and plates of chocolates, dates, mamool, and sweets kept in preparation for guests.

It is a tradition to buy new clothes and shoes to celebrate Eid Al-Fitr, so malls in many of the Kingdom’s largest cities are open 24 hours a day offering last-minute Ramadan deals. Beauty salons and barbershops are also jam-packed with patrons wanting to look their best.




Each region of the Kingdom has its own distinctive set of traditions. (Supplied)

For many, however, it is food that plays an integral role in Eid celebrations. Saudis often joke about the exhaustion that sets in after a full day traveling from one set of relatives to another, gorging on mabshoor grilled meats, mountains of sweets, and lashings of sugary coffee.

But first comes breakfast.

In the Kingdom’s western Hijazi region, the scent of burning incense wafts through the typical family home as relatives gather at a large table set with ta’teema, a mix of sweet and savory finger foods and traditional breakfast dishes.

Sameera Hammad, a Jeddah-based caterer who specializes in traditional Hijazi dishes, has been serving residents of the city for more than 20 years.

Her belief in preserving the authentic recipes that she learned from her mother has allowed a new generation to experience culinary traditions that fill their parents and grandparents with nostalgia.

“I learned everything from my mother. These recipes are more than 50 years old,” she told Arab News.

Although every family has its own tastes and traditions, several features of the ta’teema are common throughout the Hijazi region.

Hammad said: “Every household is different, but a Hijazi ta’teema is made of different types of bread like shuraik, tamees, suhaila, and futoot. There is an assortment of cheeses and fermented foods with pickles as condiments, shakshouka, fava beans, falafel, and sweet dishes such as masoob, labaniya, and jams to end the meal.

“One of the most important features of Eid is keeping tradition alive by having the whole family over for breakfast, taking days to prepare and assemble just like how our ancestors did. I still use clay pots to serve my ta’teema exactly the way my mother did. And that’s a tradition that will live on.”

Even though times are changing, many of the dishes, some of which originated in Egypt, Turkey, Iran, India, and Yemen, have made their way onto the Hijazi table, and have remained, keeping the authentic flavors alive year after year.

“The only difference now is that it is placed atop a table, unlike how it was before on the floor,” Hammad added.

In Saudi Arabia’s Eastern Province, the women mark Eid Al-Fitr by flaunting their henna-dyed hands and their finest dresses, while the children excitedly anticipate gifts of money and candy.

After the men finish their round of greetings at neighboring homes, they make their way to the family matriarch’s house for a breakfast of mashed wheat and barley stew with fresh lamb cooked in a clay pot.

For families in the north, food is not the only tradition that brings households together at Eid. A folk dance known as Al-Deheyeh, a variant of the Ardah dance, is an integral part of local festivities.

As for the Kingdom’s southern regions, Eid is not just a social affair reserved for close family. In many neighborhoods, a collective meal is prepared and served on tables that stretch the length of the street, adorned with some of the region’s favorite dishes.




In the Eastern Province, salons are booked out by women for henna tattoos. (Shutterstock)

Ingredients such as ghee, honey, fish, flour, barley, dates, lamb, and locally grown vegetables are essential elements for their savory stews.

Among the local favorites are an okra stew; a sourdough bread made with dried onions and milk; salted dry striped mackerel native to the Red Sea, which is considered a delicacy; a lamb stew with potatoes; and mashed banana cooked with ghee, honey, and pieces of brown flatbread.

Nahlah Zamim, a native of Jazan, told Arab News: “Customs of the south are deeply rooted in family traditions. We’ve resisted the changing of times and kept our family values and traditions alive every year because we understand their importance.

“Though it might seem that food is the most important thing, that’s how it is in every tightly knit society. Breaking bread with friends, family, and neighbors keeps that community close and happy.”

Festivities in Jazan are often accompanied by traditional dances performed by local men. “A celebration of song and dance always precedes their breakfast,” Zamim said.

Meanwhile, local children race from house to house collecting Eid gifts of candy and money. “It’s their playground,” she added.

Until investments in tourism, heritage projects, and the arts began to shine a light on Saudi Arabia’s diverse cultures and traditions, not a lot was known about them beyond the borders of each region.

For many Saudis, the Eid holidays this year are an opportunity to highlight their unique local traditions, carefully preserved and handed down over generations.


Saudi Arabia, Japan officials discuss investment ties

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Saudi Arabia, Japan officials discuss investment ties

DUBAI: Saudi Arabia’s Ambassador to Japan Dr. Ghazi Binzagr met with Nobuyori Kodaira, chairman of the Japan Cooperation Center for the Middle East, on Thursday in Tokyo to discuss improving mutual investments.

The two officials highlighted the role that the JCCME plays in supporting Japan’s investments in Saudi Arabia, in sectors including healthcare, industry and entertainment.

The JCCME set up its regional headquarters in Riyadh in the 1990s. It now has an office in Dammam with an investment desk, while a water desk has been opened in Jeddah.

In 2018, the JCCME set up an investment-promotion scheme to fulfil the aims of the Saudi-Japan Vision 2030, within the framework of the Saudi Vision 2030 plan.


Women’s upskilling project in Saudi Arabia launched

Updated 7 min 15 sec ago
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Women’s upskilling project in Saudi Arabia launched

  • L’Oreal Middle East inks pact with Kingdom’s Himaya Organization
  • The initiative aims to help 600 women prepare for the workplace

DUBAI: As it celebrates its 25th anniversary, L’Oreal Middle East has signed an agreement with the Himaya Organization in Saudi Arabia to support its “Safe Homes” initiative, which seeks to provide skills training for more than 600 women.

“The project aims to have a lasting long-term impact through psychological support and skill training,” said Laurent Duffier, CEO of L’Oreal Middle East, in an interview with Arab News en Francais.

Over the past 25 years, L’Oreal has assisted 25,000 women in the region.

L’Oreal launched its Hairdressing Academy in Riyadh and Dammam in 2023, to upskill and integrate women in the workforce, recording a 70 percent employment rate in this growing beauty segment in Saudi Arabia. The program is expected to create 15,000 jobs for Saudi women.

The flagship “L’Oreal for Women in Science” program invested over $925,000 in endowments to support 51 female Arab scientists over the past decade and advocate for gender equality in STEM, or science, technology, engineering and mathematics.

In addition, the firm’s “Stand Up Against Street Harassment” project trained more than 11,000 participants on countering gender-based violence.

Laurent Duffier, CEO of l'Oreal Middle East and Dr. Sameera Alghamdi, chairwomen of Himaya Organization announcing the MOU signature during the L'Oreal Middle East 25th anniversary event. (Supplied)

While the brand’s products have been distributed in the region since the 1960s, L’Oreal opened its first subsidiary in the Middle East in 1998, and currently serves 10 markets.

Today, the group is moving toward its 2030 sustainability, innovation and technology goals by engaging stakeholders across the supply chain, including consumers and startups, through strategic partnerships.

L’Oreal aims to foster innovation by investing in the startup ecosystem, the latest being the partnership with Astrolabs that launched the “L’Oreal Tech Quest Challenge” earlier in April 2024.

“The future is for beauty tech, tackling current industry challenges and augmenting the impact of L’Oreal’s solutions. ‘L’Oreal Tech Quest Challenge’ awarded a group of winners whose work will be incorporated in developing tools and best practices across the SAPMENA (South Asia Pacific - Middle East - North Africa) region,” said Duffier.

The region is home to a growing startup ecosystem. “LEAP in Saudi Arabia held in March reflects the growing entrepreneurial and creative energy in the Kingdom,” he added.

This is particularly important in the Middle East, where the beauty industry is recording one of the highest growth rates globally.

The GCC market ranks among the top 10 beauty markets worldwide, valued at $11.7 billion in 2024. Since the COVID-19 pandemic, the market has grown by 10 percent, fueled by underlying macroeconomic trends.

“Non-oil GDP in the GCC is growing at 4 to 5 percent while growing at less than 1 percent in Europe. The inflow of high-net-worth individuals had a positive impact on the luxury market in the UAE. While demand for beauty, particularly in Saudi Arabia, tripled during the last three years with the rise in women’s access to the workforce, and increase in disposable income,” said Duffier.

“The quality of retail execution, and the growth of new beauty concepts in the Kingdom, are factors boosting the market in the region, further enhanced by the growth in e-commerce,” he added.

According to a Boston Consulting Group report, in 2020 the Kingdom’s e-commerce share of total retail was 6 percent. This was far behind mature e-commerce markets and the worldwide average of 18 percent, but was 60 percent higher than the Kingdom’s 2019 share. It has been forecast that there will be double-digit growth post-COVID-19, with market value expected to exceed $13.3 billion by 2025.

“Saudi Arabia displays accelerated growth across segments. Efforts to diversify the economy are clear. It is the biggest economy in the region, with the highest potential, and it is a priority market for L’Oreal,” said Duffier.

This is particularly important in the Middle East, where the beauty industry is recording one of the highest growth rates globally. (Supplied)

The offer-driven beauty and personal care market is expected to continue to be led by product innovation and beauty technology, for better end-user results, he said.

“We are launching Melasyl, after 18 years of R&D. A breakthrough ingredient for skin care treatments, among other applications,” said Duffier.

With lipstick used 5,000 years ago in Mesopotamia, Duffier describes the Middle East as the “cradle of beauty and a region that defines beauty trends.” The region has a diverse customer base, covering the full spectrum of skin and hair colors, is shifting toward digital platforms, and more sustainable consumption.

“We are working with startups to offer sustainable innovative products, with 70 percent of consumers opting for sustainable products,” said Duffier.

“We are no longer a beauty company, but a beauty tech company. Anchored in innovation and sustainability, the objective remains beauty for all. The future of beauty will be increasingly personalized to create beauty that moves the world, and most importantly to create beauty that moves the Middle East,” he said.

The quest for sustainability is also a byproduct of the reconciliation between beauty and tech, developed and implemented across the various segments: hair care (Airlight pro), derma cosmetics, the latest being La Roche-Posay’s diagnostic virtual reality tools, and make-up applications in collaboration with Microsoft.

“By applying green science, 95 percent of products’ ingredients will be bio-based and traceable to natural green-science formulations by 2030,” he said.

Advancing toward its sustainability targets, the “L’Oreal for the Future” program aims to reduce carbon dioxide emissions at all sites, and move to renewables, waste management and water treatment by 2030.

L’Oreal Middle East expects a 50 percent reduction in distribution-related carbon dioxide emissions, and a 70 percent reduction in water consumption with the introduction of Gjosa shower heads in hair salons.

Set to launch in the region this year, the latter is expected to target 500 salons per year, for a total yearly saving of 35 million gallons of water.

This is in addition to the recycling of 340 tonnes of waste over the past two years in Saudi Arabia, which is a Garnier initiative in collaboration with Panda and Naqaa Solutions.


Saudi cultural attache in Japan receives Jeddah University delegation

Updated 53 min 48 sec ago
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Saudi cultural attache in Japan receives Jeddah University delegation

DUBAI: Saudi Arabia’s cultural attache in Japan hosted on Thursday a delegation from Jeddah University, led by the institution’s Vice President for Academic Affairs and Development Dr. Monagi bin Hassan Al-Kanaani.

Dr. Anas Ahmed, Jeddah University’s dean of the College of Engineering, and Dr. Mohammed Kalkatawi, director of the Data Management Office at the institution, were part of the delegation.

 

 

Badr Al-Otaibi, director of the office of the Saudi Arabia cultural attache in Japan, received the delegation.

The officials discussed their visits to several Japanese universities to explore cooperation opportunities and sign student-exchange agreements.


Saudi Arabia welcomes independent committee’s report on UNRWA’s performance

Updated 24 April 2024
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Saudi Arabia welcomes independent committee’s report on UNRWA’s performance

  • Saudi Ministry of Foreign Affairs stresses importance of the commitment of donor countries to the organization

RIYADH: Saudi Arabia has welcomed an independent committee’s report on the performance of the UN Relief and Works Agency for Palestine Refugees, the Saudi Press Agency reported on Wednesday.
The Saudi Ministry of Foreign Affairs said the Kingdom backed the report, which confirmed UNRWA’s main role in supporting the relief, humanitarian and developmental efforts of the Palestinian people.
The ministry further reiterated Saudi Arabia’s emphasis on the importance of the commitment of donor countries to UNRWA to ensure the sustainability and effectiveness of all forms of support for refugees in a way that reduces their suffering, especially in light of the Israeli occupation’s continued violations of international law and international humanitarian law.


EU Embassy, Arab News honor makers of Saudi ‘Horizon’ documentary

Updated 34 min 44 sec ago
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EU Embassy, Arab News honor makers of Saudi ‘Horizon’ documentary

  • Princess Lamia: ‘Screening is a reminder of our shared responsibility to protect precious ecosystems’
  • Ambassador Farnaud: ‘The Saudi Green Initiative and the European Green Deal have shared goals’
  • Abbas: ‘We are delighted to partner with the EU envoy to showcase Saudi Arabian wildlife in a captivating manner’

RIYADH: The makers of a recently produced, highly acclaimed documentary on Saudi wildlife were honored at a special screening of the film “Horizon” at the residence of the EU ambassador in Riyadh.

The new documentary, produced by the Konoz Initiative, is part of a collaboration between the Saudi Ministry of Media’s Center for Government Communication and the National Center for Wildlife.

It explores the ecological treasures and unique habitats of the Kingdom.

Princess Lamia bint Majed Saud Al-Saud, secretary-general of Alwaleed Philanthropies, was a guest of honor. Princess Lamia, through her work with Alwaleed Philanthropies, has recently announced an initiative called Atlai, an innovative artificial intelligence platform to support global efforts to combat deforestation.

Princess Lamia bint Majed Saud Al-Saud (L), secretary-general of Alwaleed Philanthropies, was a guest of honor at the event. (AN photo/ Huda Bashatah)

The screening was followed by a presentation of an honorary certificate to Abdullah Alahmari, CEO of Konoz initiative, and Yazeed Albader, associate producer of “Horizon.” This was presented by EU Ambassador to Saudi Arabia Christophe Farnaud, Princess Lamia and Arab News Editor-in-Chief Faisal Abbas.

Farnaud said: “The ‘Horizon’ documentary captures the breathtaking beauty of Saudi Arabia’s diverse natural landscapes and wildlife.

“For centuries, much of the Arabian Peninsula, including Saudi Arabia, held a mysterious attraction for European explorers and travelers.”

The ambassador spoke of the significance of protecting the environment due to basic human needs such as food and water, and dependency on the health of our global environment.

An honorary certificate is presented to Abdullah Alahmari, CEO of Konoz initiative, and Yazeed Albader, associate producer of “Horizon.” (AN photo/ Huda Bashatah) 

“The Saudi Green Initiative and the European Green Deal have shared goals. We all depend on nature for our food, air, water, energy and raw materials. Nature and biodiversity make life possible, provide health, and drive our economy. Nature is also our best ally in tackling the climate crisis,” he said.

“Climate change, economic diversification and transitioning to renewables remain priority areas for both the EU with its policy of European Green Deal as well as for Saudi Arabia with its Vision 2030.”

Princess Lamia gave her thoughts on Saudi Arabia’s fascinating natural wonders that are featured in the film.

“Through ‘Horizon’ we are transported to the breathtaking beauty and rich biodiversity of Saudi Arabia. This documentary promises to immerse us in the heart of the Kingdom’s diverse wildlife and scenery,” she said.

The makers of a documentary on Saudi wildlife were honored at a special screening of the film “Horizon” at the residence of the EU ambassador in Riyadh. (AN photo/ Huda Bashatah)

“Tonight’s screening is not only a celebration of Saudi Arabia’s rich natural heritage but also a call to action — a reminder of our shared responsibility to protect and conserve the precious ecosystems that define our world.

“In a time where our forests and natural ecosystems are disappearing at an alarming rate, Atlai, created by Alwaleed Philanthropies, is a testament to the power of innovation and collaboration. It’s about igniting a passion for preservation, a fervor for conservation, and a commitment to safeguarding our planet for generations to come.”

Abbas expressed appreciation for the Saudi team behind the “Horizon” documentary, saying: “We are delighted to have partnered with the EU delegation to host a special screening of this remarkable documentary which showcases Saudi Arabian wildlife in a truly captivating manner.”

Arab News Editor-in-Chief Faisal Abbas. (AN photo/ Huda Bashatah)

He added: “As part of Arab News Green and Blue initiative, which focuses on environment and sustainability, we are also proud to present the Saudi team behind the ‘Horizon’ documentary with a certificate of appreciation, and thank them for their contribution in preserving and showcasing the wonders our beloved Kingdom has to offer.”

Arab News has recently launched its Green And Blue, an initiative which discusses environmental subjects regarding climate change, desertification, wildlife preservation, sustainability, and green energy, with a close emphasis on the environment in Saudi Arabia.

The CEO of Konoz initiative expressed how thrilled he was to attend the screening of the movie.

“This documentary sheds light on the beauty of Saudi Arabia, its versatile terrain and highlights the wildlife we are blessed to have in the Kingdom,” Said Alahmari.

The makers of a documentary on Saudi wildlife were honored at a special screening of the film “Horizon” at the residence of the EU ambassador in Riyadh. (AN photo/ Huda Bashatah)

He expressed his appreciation to the Minister of Media Salman bin Yousef Al-Dossary for his constant support in ensuring that the movie highlights the Kingdom and reaches a broader audience.

The associate producer of the work explained how the documentary took more than 260 days of shooting and more than 2,000 hours of recording because it covered all the regions.

“If you want to shoot some of the animals, you may not get luck on the spot. So, you have to do some scouting, you have to arrive a couple of days before, stay for weeks to spot a nice shot, or to get that perfect skyline with the clouds, sunset or sunrise,” said Albader.

“I was honored to be here, the screening was great. It is a pleasure to be here with the ambassadors, and to see how a lot of people care about nature and wildlife. This is just the beginning of many events to come.”

“Horizon” is now available on Netflix internationally.