Taif Roses, Coffee, and Honey Festival concludes, leaving visitors thirsty for more

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The Taif Roses, Coffee and Honey Festival, which was held at the headquarters of the Ministry of Agriculture, concluded on Thursday with the participation of many farmers and beekeepers from all over Saudi Arabia. (AN Photo/Hebshi Alshammari)
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The Taif Roses, Coffee and Honey Festival, which was held at the headquarters of the Ministry of Agriculture, concluded on Thursday with the participation of many farmers and beekeepers from all over Saudi Arabia. (AN Photo/Hebshi Alshammari)
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The Taif Roses, Coffee and Honey Festival, which was held at the headquarters of the Ministry of Agriculture, concluded on Thursday with the participation of many farmers and beekeepers from all over Saudi Arabia. (AN Photo/Hebshi Alshammari)
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The Taif Roses, Coffee and Honey Festival, which was held at the headquarters of the Ministry of Agriculture, concluded on Thursday with the participation of many farmers and beekeepers from all over Saudi Arabia. (AN Photo/Hebshi Alshammari)
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The Taif Roses, Coffee and Honey Festival, which was held at the headquarters of the Ministry of Agriculture, concluded on Thursday with the participation of many farmers and beekeepers from all over Saudi Arabia. (AN Photo/Hebshi Alshammari)
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Updated 03 April 2022
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Taif Roses, Coffee, and Honey Festival concludes, leaving visitors thirsty for more

  • The festival, which was concluded on Thursday in Riyadh, welcomed farmers from across the Kingdom presenting their products to customers

RIYADH: Dozens of farmers and beekeepers participated in the Taif Roses, Coffee, and Honey Festival, organized by the Ministry of Environment, Water, and Agriculture, and displayed their products to visitors.

The festival, which was concluded on Thursday in Riyadh, welcomed farmers from across the Kingdom presenting their products to customers, most of whom are families. It is one of the biggest festivals the ministry has organized, with more than 90 farmers and producers participating.

The minister, Abdul Rahman Al-Fadhli, visited the festival on the opening day and spoke to many of the farmers and beekeepers.

Nora Al-Shawi, owner of Al-Shawi Apiaries, had sidr, acacia, tamarix, capparis, citrus and flower honey on show, as well as other products.

She said: “We offer many transformative products from bees, such as body scrubs, burn creams, creamy tincture and Moroccan Amlou, a delicious spread made with honey and argan oil.

“The hardest thing for us beekeepers is convincing the customer of our credibility and the lack of a permit from the Food and Drug Authority on our products. There is also the intense competition from imported honey in markets and stores, and its cheapness compared to local honey.”

Al-Shawi, who has been working in the sector for five years, explained that women are bigger customers and focus on transformative and cosmetic products in general, such as body scrubs, hair scrubs, tints and lip scrubs. Men tend to focus on “less sweet” honey, especially acacia and sidr honey.

She said the festival provided her with moral and material support, as well as marketing by social media celebrities.

Munifa Ali, who brought her two daughters to the festival, was impressed by the acacia honey.

“I had a great time in the coffee section, I enjoyed the taste of Khawlani coffee, and I almost bought a coffee tree from one of the booths,” she said.

Her daughter Maryam was keen to take as many photos as possible with her phone camera.

Ali participated in a quick competition about honey and bees with her two daughters.

“When we passed by one of the Taif flower vendors, he spread pink roses over our heads,” Ali said.


Where We Are Going Today: Ana Starter Sourdough Factory in Dammam

Updated 59 min 34 sec ago
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Where We Are Going Today: Ana Starter Sourdough Factory in Dammam

Since returning to live in the Kingdom after years abroad with the best bakeries at my fingertips, I have been on a mission to find suitable sourdough locally. I sampled many mediocre ones, but one would rise above the rest: Ana Starter Sourdough Factory.

I first met founder Aisha Al-Omair at the Juthoor Farmer’s Market and tried her bread then. I liked it immediately.

“Ana Starter Sourdough Factory started as a passion for creating and fermenting the healthiest bread and introducing it to the Saudi market,” she told me at the time.

It began as a personal mission then expanded — like the dough — to serve the community.

“For a long time, I’ve suffered feeding my kids proper bread. The breads that were available at the supermarkets or at local bakeries had instant yeast, that never really took time to ferment, and therefore, when you consume the average bread, you notice some stiffening, you notice indigestion, you notice bloating and heartburn.”

Indeed, I did not feel any bloating or heartburn after devouring a slice or a few so I recently went on a quest to find more.

I ventured to Dammam to find her factory shop. It is a tiny slither of a place — I almost missed it while driving past factories in the Industrial City.

The shop comes with a decadent whiff of delicious bread.

Upon entering, you will see fridges stocked with bread and goodies like jams and butters (from other brands) that complement the bread well.

The sourdough offerings include jalapeno cheddar, zataar, plain and about a dozen other flavors.

The hassawi sourdough, made with local dates from neighboring Al-Ahsa, quickly became my favorite. It has little bits of dates tucked inside like tiny treasures.

Each slice is separated with a sheet, making it easy to freeze and pull out what you need without slices sticking together.

Fluffy with a rustic crust, it is great for sandwiches, dipping in olive oil, or slathering with salted butter.

My freezer is now packed with loaves.

At around SR45 ($12) per loaf, the price is slightly steep for the local market, but the superior quality is worth the extra dough.

Each day, they post on Instagram Stories showing what is available for pickup — and the quantity of each item.

Ordering is easy: Send a DM to reserve a loaf, swing by the shop, or opt for delivery.

• For more details, check their Instagram @anaastarter.