Starbucks co-founder praises Kingdom’s Khawlani coffee in viral video

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Zev Siegl, one of the three co-founders of Starbucks, has praised the quality of Jazan’s Khawlani coffee beans. (Screenshot)
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The famous coffee of Saudi Arabia’s southern region has attracted the attention of the co-founder of Starbucks. (Supplied)
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The famous coffee of Saudi Arabia’s southern region has attracted the attention of the co-founder of Starbucks. (Supplied)
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Almohanad Almarwai in Jazan holding a handful of coffee. (Supplied)
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Zev Siegl, one of the three co-founders of Starbucks, has praised the quality of Jazan’s Khawlani coffee beans. (Screenshot)
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Updated 02 April 2022
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Starbucks co-founder praises Kingdom’s Khawlani coffee in viral video

  • Saudi social media influencer Ibrahim Al-Asiri shared a video on Twitter showing Zev Siegl, one of the three co-founders of Starbucks, praising the quality of Jazan’s Khawlani coffee beans

JEDDAH: The famous coffee of Saudi Arabia’s southern region has attracted the attention of the co-founder of Starbucks, whose praise for Jazan’s local variety in a video went viral.

On March 27, Saudi social media influencer Ibrahim Al-Asiri shared a video on Twitter showing Zev Siegl, one of the three co-founders of Starbucks, praising the quality of Jazan’s Khawlani coffee beans.

Siegl, who was touring the region, sported traditional Jazan attire, including a wizrah (skirt), a shirt and a belt containing a janbiya (dagger), as well as a wreath of fresh flowers.

He said: “Saudi Khawlani coffee is going to be one of the wonderful exports in the Kingdom of Saudi Arabia.”

Jazan’s most popular coffee variety, Khawlani is dubbed the “green gold” and “pampered tree,” and is found nestled deep in forests on fertile Earth.

In the video, Siegl, holding crimson-colored Khawlani coffee beans, said that the variety’s reddish color represents an ideal level of sweetness.

According to his website, Siegl co-founded the world’s most famous coffee chain in 1971, serving as director and vice-president of retail until 1980.

In an interview with Arab News, Almohanad Al-Marwai, co-founder and CEO of the Arabian Coffee Institute, said: “The flavor notes of Khawlani usually are more of dried fruit, raisins, dates, spicy notes, cardamom, cinnamon and dark chocolate.”

With 12 years of experience in the coffee industry, Al-Marwai is also a licensed Q Arabica grader, Q Processor and an authorized Specialty Coffee Association trainer.

Despite Khawlani bean production falling short of the demands of the Saudi domestic market, Al-Marwai said that the Kingdom is aiming to become a leading coffee-producing country. “We are also experimenting with Saudi coffee beans with different processing methods. The Middle East has always been a hub of coffee, and Saudi Arabia is planning to revive that and bring back the greatness again.”

He added that the quality of the beans is “just one factor among many” in producing highly rated coffee. Other factors include roasting, handling and processing until the finished product is ready for consumption.

Saudi Minister of Culture Prince Badr bin Abdullah bin Farhan announced earlier this year that 2022 will be the “Year of Saudi Coffee.”

For centuries, the drink has played a central part in Saudi Arabia’s deep-rooted culture and traditions. It is embedded in the Saudi values of hospitality, as well as in music and poetry, to the point that it is recognized as a core element of Saudi folk heritage. Coffee has also been associated with the dates produced by Saudi palm trees.

According to recent statistics, domestic production of Arabic coffee in Jazan, Al-Baha, and Asir has reached 1,810 tons annually, with the number of farms totaling 2,535, including 398,000 coffee trees.

The Ministry of Environment, Water and Agriculture is looking to designate 13 governorates in the southwestern part of the Kingdom as important sources of coffee production.

It also aims to increase the percentage of coffee production in the Kingdom in support of the national economy, according to the objectives of Vision 2030 reform plan.


Misk youth delegates take Saudi voices to the global stage at WEF in Davos

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Misk youth delegates take Saudi voices to the global stage at WEF in Davos

  • Three delegates from the foundation speak to Arab News about their journeys with Misk and how their trip to Davos has increased their passion for making a difference

DAVOS: Saudi youth delegates from the Misk Foundation have been taking part in this year’s World Economic Forum in Davos, positioning the Kingdom’s next generation of leaders at the heart of global discussions on economic transformation, innovation and future decision-making.

Three delegates from the foundation spoke to Arab News about their journeys with Misk and how their trip to Davos has increased their passion for making a difference.

Abdulaziz Al-Jaloud, a member of the Misk youth delegation, said his journey began through the foundation’s leadership programs, which focus on equipping young Saudis with the skills and confidence to represent the Kingdom internationally.

“Part of my journey through Misk was joining the United Voices and the Fellowship programs,” he said. “The fellowship helps equip you to become a future leader, and the United Voices program helps you be a representative for Saudi Arabia in global events.”

In Davos, Al-Jaloud said the experience has been defined by exposure and engagement rather than observation from the sidelines.

“Being part of the … change that’s happening in the global conversation, and giving back through amplifying the youth voice,” he said.

Asked about the broader climate for young people in Saudi Arabia, Al-Jaloud said empowerment had become a defining feature of the current moment.

“I would say we’re very passionate, we’re very driven,” he said. “The empowerment that exists currently for the youth in Saudi is helping us reach our full potential.”

For Haifa Al-Mofareh, who is also part of the delegation, her involvement with Misk grew out of a desire to support young Saudis working in the space sector and to represent them on global platforms.

“I’m very passionate about space, and I wanted to empower the youth that are working in space,” Al-Mofareh said.

In Davos, she has been participating in discussions focused on ensuring youth play an active role in shaping the future, rather than being limited to symbolic participation.

“I’ve been engaging in discussions about youth that are helping us be part of building the future, not just participating in it or just talking about it,” she said. “That has been a really mind-altering experience.”

She added that international perceptions of Saudi youth often underestimate the scale of opportunity available at home.

“It’s incredible,” Al-Mofareh said. “Everyone I talk to here, especially foreigners, they are baffled by it. Many youth from other countries can’t even fathom the experiences and the opportunities that we have as Saudi youth now, even though it’s super normalized back home. That’s something I’m incredibly proud to share with the world.”

Meshal Al-Shalan, who joined Misk while completing a master’s degree in chemical engineering at the Massachusetts Institute of Technology, said that the foundation opened the door for him to attend Davos as part of the youth delegation and that he was “excited and thankful” for the opportunity.

One of the standout themes for Al-Shalan has been the growing recognition that young people must be involved directly in economic design and decision-making.

“The biggest highlight is that youth are ready to be building the future economy,” he said. “I moderated a session about involving youth early on in system-making and decision-making, and that message is coming from speakers from very different backgrounds,” he added.

Reflecting on opportunities back home, Al-Shalan said Saudi Arabia has created an environment where ideas can move quickly from concept to execution.

“I feel like the door is open in Saudi Arabia for anyone,” he said.

“If you have an idea, the government, companies and investors are there. They’ve invested a lot in youth, and you can see that clearly.”

With more than half the Saudi population under the age of 35, he added, the youth are not a marginal group but the country’s majority, adding: “You can see the future is very bright.”