Snapchat launches first-of-kind activation for Saudi National Day

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AlUla in Saudi Arabia's desert.
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Updated 23 September 2021
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Snapchat launches first-of-kind activation for Saudi National Day

  • Messaging app celebrates Saudi heritage with world-first national Snap Map, other augmented reality activations

DUBAI: To mark this year’s Saudi National Day, Snap is launching a first-of-its-kind activation in the region using augmented reality.

In Saudi Arabia, nearly 90 percent of Snapchat daily users already interact with AR Lenses experiences, on average at least 30 times each day.

Now, the messaging app’s 19.5 million monthly active users in the Kingdom, as well as its global audiences, will have the opportunity to celebrate National Day on the platform through AR.

Launched on Sept. 22, the activation sees the Snap Map of Saudi Arabia appearing in a bright green to represent the national flag and the Kingdom highlighted from other countries, the first time Snap has ever recolored a Middle East territory on the map.

Along with the distinctive color change, Snap will also mark cultural and heritage sites — such as AlUla, Tabuk Castle, Alkhobar Water Tower, Rijal Almaa, Masmak Fort, and Nassif House — on the map allowing users to explore the Kingdom.

The markers for the sites include a Face Lens experience, whereby Snapchatters in Saudi Arabia will find themselves on a virtual balcony with all of the national landmarks behind them.

A celebratory atmosphere filled with fireworks and accompanied by the national anthem of Saudi Arabia will be recreated in AR, with users able to put themselves in the thick of the action and flip the camera to see the monuments in front of them.

Additionally, a series of customized Actionmojis, exclusive to Snapchatters in the Kingdom, are also being unveiled for a limited time on National Day only.

Abdulla Alhammadi, regional business lead at Snap Inc., said: “Snapchatters in Saudi Arabia are one of the most active communities on the platform anywhere in the world.

“We wanted to bring even larger, more engaging experiences to this community on Saudi National Day as a sign of gratitude for their contribution to Snap’s creative ecosystem, while together celebrating the rich legacy of visual storytelling that exists in the Kingdom.”

Diriyah, past, present and future
On Saudi Arabia’s 91st National Day, the birthplace of the Kingdom continues to make history

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BBC says will fight Trump's $10 bn defamation lawsuit

Updated 16 December 2025
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BBC says will fight Trump's $10 bn defamation lawsuit

LONDON: The BBC said Tuesday it would fight a $10-billion lawsuit brought by US President Donald Trump against the British broadcaster over a documentary that edited his 2021 speech ahead of the US Capitol riot.
“As we have made clear previously, we will be defending this case,” a BBC spokesperson said in a statement sent to AFP, adding the company would not be making “further comment on ongoing legal proceedings.”
The lawsuit, filed in federal court in Miami, seeks “damages in an amount not less than $5,000,000,000” for each of two counts against the British broadcaster, for alleged defamation and violation of the Florida Deceptive and Unfair Trade Practices Act.
The video that triggered the lawsuit spliced together two separate sections of Trump’s speech on January 6, 2021 in a way that made it appear he explicitly urged supporters to attack the Capitol, where lawmakers were certifying Joe Biden’s 2020 election win.
The lawsuit comes as the UK government on Tuesday launched the politically sensitive review of the BBC’s Royal Charter, which outlines the corporation’s funding and governance and needs to be renewed in 2027.
As part of the review, it launched a public consultation on issues including the role of “accuracy” in the BBC’s mission and contentious reforms to the corporation’s funding model, which currently relies on a mandatory fee for anyone in the country who watches television.
Minister Stephen Kinnock stressed after the lawsuit was filed that the UK government “is a massive supporter of the BBC.”
The BBC has “been very clear that there is no case to answer in terms of Mr.Trump’s accusation on the broader point of libel or defamation. I think it’s right the BBC stands firm on that point,” Kinnock told Sky News on Tuesday.
Trump, 79, had said the lawsuit was imminent, claiming the BBC had “put words in my mouth,” even positing that “they used AI or something.”
The documentary at issue aired last year before the 2024 election, on the BBC’s “Panorama” flagship current affairs program.

Apology letter 

“The formerly respected and now disgraced BBC defamed President Trump by intentionally, maliciously, and deceptively doctoring his speech in a brazen attempt to interfere in the 2024 Presidential Election,” a spokesperson for Trump’s legal team said in a statement to AFP.
“The BBC has a long pattern of deceiving its audience in coverage of President Trump, all in service of its own leftist political agenda,” the statement added.
The British Broadcasting Corporation, whose audience extends well beyond the United Kingdom, faced a period of turmoil last month after a media report brought renewed attention to the edited clip.
The scandal led the BBC director general, Tim Davie, and the organization’s top news executive, Deborah Turness, to resign.
Trump’s lawsuit says the edited speech in the documentary was “fabricated and aired by the Defendants one week before the 2024 Presidential Election in a brazen attempt to interfere in and influence the Election’s outcome to President Trump’s detriment.”
The BBC has denied Trump’s claims of legal defamation, though BBC chairman Samir Shah has sent Trump a letter of apology.
Shah also told a UK parliamentary committee last month the broadcaster should have acted sooner to acknowledge its mistake after the error was disclosed in a memo, which was leaked to The Daily Telegraph newspaper.
The BBC lawsuit is the latest in a string of legal actions Trump has taken against media companies in recent years, several of which have led to multi-million-dollar settlements.