Report: How women across the globe discover new music

Women enjoy music during the annual brass band festival in Guca, Serbia, Aug. 13, 2021. (Reuters)
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Updated 08 March 2022
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Report: How women across the globe discover new music

  • YouGov survey sheds light on women’s listening habits in the UAE and globally

DUBAI: The music industry worldwide has grown rapidly as listeners find new ways to enjoy their favorite sounds, while streaming services offer broader access to music and also make it easier to discover new artists.

As the world celebrated International Women’s Day, data and analytics firm YouGov released a report analyzing how female listeners discover music.

Music apps are the most popular form of discovery across the globe (36 percent), especially in Mexico (56 percent) and Asia-Pacific, or APAC, markets (44 percent).

Social media is a crucial platform for artists, with 34 percent of women around the world using it to find new music. In fact, it is the most popular medium of discovery in the UAE (63 percent), followed by Mexico (52 percent) and APAC (46 percent).

Women between the ages of 18 and 24 (56 percent) and 25 and 34 (45 percent) are especially likely to find artists they like on platforms such as TikTok, Instagram and Facebook.

One-third of female listeners globally still find music through more traditional channels, such as radio (33 percent), but this number varies across regions and is the highest in Europe (42 percent).

Word-of-mouth remains a powerful influence, with friends and family playing an important role in new music discovery among women around the world (29 percent).

Movie and television soundtracks are also crucial for new music releases. About three in 10 female respondents (28 percent) said that they have added to their music catalog thanks to films or shows — a trend that is more common among women in the UAE (38 percent), APAC (35 percent) and Mexico (32 percent).

In the UAE, social media is the most popular medium for finding new music and is more prominent among women than men (63 percent compared with 52 percent), particularly among women aged 35 to 44 (75 percent).

After social media, women in the UAE discover music through movies and TV shows (38 percent), and music apps (38 percent), followed by recommendations from friends and family (31 percent).

Social media plays an important role not only in music discovery but also other aspects of women’s lives in the Emirates, with 57 percent saying they spend more time online  now than they did a year ago and 41 percent saying it has changed their life for the better.

The increased time spent on social media and its role in women’s lives present an undoubted opportunity for brands, especially since 60 percent said they often notice advertisements on the internet and 36 percent were more likely to engage with ads on social media than on other websites.


Foreign media group slams Israel for refusing to lift Gaza press ban

Updated 07 January 2026
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Foreign media group slams Israel for refusing to lift Gaza press ban

  • Foreign Press Association expresses 'profound disappointment' with Israeli government’s response to a Supreme Court appeal
  • Israel has barred foreign journalists from independently entering the devastated territory since the war started

JERUSALEM: An international media association on Tuesday criticized the Israeli government for maintaining its ban on unrestricted media access to Gaza, calling the move disappointing.
The government had told the Supreme Court in a submission late Sunday that the ban should remain in place, citing security risks in the Gaza Strip.
The submission was in response to a petition filed by the Foreign Press Association (FPA) — which represents hundreds of journalists in Israel and Palestinian territories — seeking immediate and unrestricted access for foreign journalists to the Gaza Strip.
“The Foreign Press Association expresses its profound disappointment with the Israeli government’s latest response to our appeal for full and free access to the Gaza Strip,” the association said on Tuesday.
“Instead of presenting a plan for allowing journalists into Gaza independently and letting us work alongside our brave Palestinian colleagues, the government has decided once again to lock us out” despite the ceasefire in the territory, it added.
Since the outbreak of the Gaza war in October 2023, triggered by an attack on Israel by the Palestinian militant group Hamas, the government has barred foreign journalists from independently entering the devastated territory.
Instead, Israel has allowed only a limited number of reporters to enter Gaza on a case-by-case basis, embedded with its military inside the blockaded Palestinian territory.
The FPA filed its petition in 2024, after which the court granted the government several extensions to submit its response.
Last month, however, the court set January 4 as a final deadline for the government to present a plan for allowing media access to Gaza.
In its submission, the government maintained that the ban should remain in place.
“This is for security reasons, based on the position of the defense establishment, which maintains that a security risk associated with such entry still exists,” the government submission said.
The government also said that the search for the remains of the last hostage held in Gaza was ongoing, suggesting that allowing journalists in at this stage could hinder the operation.
The remains of Ran Gvili, whose body was taken to Gaza after he was killed during Hamas’s 2023 attack, have still not been recovered despite the ceasefire.
The FPA said it planned to submit a “robust response” to the court, and expressed hope the “judges will put an end to this charade.”
“The FPA is confident that the court will provide justice in light of the continuous infringement of the fundamental principles of freedom of speech, the public’s right to know and free press,” the association added.
The Supreme Court is expected to issue a ruling on the matter, though it is unclear when a decision will be handed down.
An AFP journalist sits on the board of the FPA.