Etisalat emerges as strongest telecoms brand worldwide on Brand Finance Telecoms 150 list

Etisalat’s brand value increased by 18 percent this year to $10.1 billion, making it the world’s strongest telecoms brand and the strongest brand in the Middle East and Africa. (Supplied)
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Updated 01 March 2022
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Etisalat emerges as strongest telecoms brand worldwide on Brand Finance Telecoms 150 list

  • Expo 2020 offered Etisalat the platform to demonstrate itself as a strategic enabler of the digital transformation taking place in the UAE

DUBAI: Etisalat is the world’s strongest telecoms brand, according to Brand Finance’s latest Telecoms 150 ranking for 2022.

The score was determined based on various metrics such as marketing investment, stakeholder equity and business performance. Etisalat’s brand value increased by 18 percent this year to $10.1 billion, making it the world’s strongest telecoms brand and the strongest brand in the Middle East and Africa across all industry sectors.

David Haigh, chairman and CEO of Brand Finance, said in a statement: “Etisalat’s brand strength is driven by product innovation and delivering on customer needs. Delivering the fastest mobile network in the world is a massive achievement by Etisalat, and their core stakeholders recognize the brand’s ability to deliver impressive performance.”

Expo 2020 offered Etisalat the platform to demonstrate itself as a strategic enabler of the digital transformation taking place in the UAE.

Its focus on enhancing customer experience along with it being a key driver of digital transformation in the Emirates helped it break into the list of the top global brands, the company said.

Etisalat recently announced a new group identity, e&. The rebrand is aimed at marking Etisalat’s transformation into a global technology and investment conglomerate.

“The transformation of e& from a telecom company founded more than four decades ago in the UAE into a global influence in digitalization highlights its role in upholding the UAE’s sustainable economic development and diversification plans,” said Sheikh Mansour bin Zayed Al-Nahyan, deputy prime minister of the UAE and minister of presidential affairs, who launched the new identity. 

In the overall rankings, Etisalat maintained its position at No. 15. Saudi-based STC dropped by one position to 14 this year but was named the most valuable brand in the Middle East.

Moov, which is part of the e& group, was the second-fastest growing telecoms brand. This year marked its first entry on the ranking following a 104 percent increase in brand value to $453 million.

The surge in brand value is connected to its rebrand last year from Maroc Telecom to Moov Africa. As a beneficiary of the broader e& portfolio, Moov is delivering significant expertise into relatively small markets using the expertise of global leaders in the UAE, enabling it to grow quickly, according to Brand Finance.

Globally, Verizon topped the list as the most valuable telecoms brand, while Deutsche Telekom moved up one spot coming in second, pushing AT&T down to the third position.


Saudi stories pique audience interest, says Bloomberg Media MD

Updated 07 November 2024
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Saudi stories pique audience interest, says Bloomberg Media MD

  • Visiting the Athar Festival of Creativity in Riyadh, Amit Nayak told Arab News: “We’ve seen a real appetite from our global audiences for content from here”

RIYADH: Stories and articles about Saudi Arabia and the region are among the most widely read by audiences, according to Bloomberg Media’s managing director in the Middle East and Africa.

Visiting the Athar Festival of Creativity in Riyadh, Amit Nayak told Arab News: “We’ve seen a real appetite from our global audiences for content from here.”

He said that with such a large and diverse team based in the Middle East, Bloomberg Media was able to bring local insights and perspectives to provide content based on what audiences wanted.

“We remain focused on deeply understanding our Middle Eastern audience, fostering direct relationships, and delivering trusted news and insights tailored to their needs,” he said.

“We work with leading entities across the region, such as Saudi Tourism Authority and Red Sea Global, using custom content across different platforms to help tell their stories to regional and global audiences.”

The use of smart technology has been big part of Bloomberg’s strategy for over a decade, with The Bulletin being a predominant feature on the app. Launched by Bloomberg’s Media Innovation Lab in 2018, it provides single-sentence summaries of the top three stories.

“We leverage first-party subscriber data through our AI-powered Audience Accelerator platform,” added Nayak. “This allows us to precisely target key demographics to inform machine learning models that predict the population of users on the site, enhancing campaign performance and building brand credibility.”

In 2022, Bloomberg Media Studios opened a regional studio in Dubai and earlier this year launched “Bloomberg Horizons: Middle East & Africa,” a flagship morning program.

Bloomberg News also launched the Mideast Money newsletter, which focuses on “the intersection of wealth and power, and the impact of regional sovereign investors and dealmakers in global finance.”

Evolving as a commercial team that, 10 years ago, predominantly sold advertising, Nayak said that as clients became more sophisticated and keener to reach global audiences, Bloomberg Middle East was fostering internal talent to better collaborate with them.

“We were well placed because we have invested heavily in our teams on the ground here — whether that’s expanding sales, building a client marketing team, or hosting events on the ground in the region,” he said.


Tunisia influencers sentenced to jail over content: media

Updated 06 November 2024
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Tunisia influencers sentenced to jail over content: media

  • Some Internet users condemned the spread of crude language and obscene images on social media, while others saw the move as a new restriction on freedoms

TUNIS: Four influencers on Instagram and TikTok have been sentenced to jail in Tunisia for content authorities deemed immoral, local media reported Wednesday.
The Business News outlet said an Instagrammer known as Lady Samara, with about one million followers, was sentenced to three years and two months in prison on Tuesday.
TikToker Khoubaib received four years and six months, while Instagrammer Afifa was sentenced to a year and six months and her husband Ramzi to three years and six months.
On October 31, as part of the same investigation, an Instagrammer known as Choumoukh was sentenced to four and a half years’ jail on similar charges.
The private radio station Mosaique FM also reported a series of sentences ranging from 18 months to four and a half years, without identifying those being sent to prison.
It said they were being prosecuted for “public indecency, dissemination of content contrary to good morals or adopting immoral positions, using inappropriate language or adopting inappropriate behavior that undermines moral and social values and risks negatively influencing the behavior of young users of these platforms.”
The investigation was opened after the justice ministry on October 27 urged prosecutors to “take necessary judicial measures and launch investigations against anyone producing, displaying or publishing data, images, and video clips with content that undermines moral values.”
The decision sparked widespread debate, both on social media and in the media.
Some Internet users condemned the spread of crude language and obscene images on social media, while others saw the move as a new restriction on freedoms.
Online magazine Nawaat, which frequently criticizes the Tunisian government, said the arrests come amid “a climate marked by repressive restrictions on freedoms.”
“Following the systematic dismantling of judicial power, the prosecution of opponents and journalists, and the repression of civil society, social media influencers — regardless of the quality of their content — are now in the regime’s crosshairs,” said an article.
Tunisia’s opposition and civil society have condemned what they call an “authoritarian drift” by President Kais Saied, who was re-elected on October 6 with a sweeping majority but low turnout.


Trump Media reports $19 million loss in third quarter on TV streaming costs

Updated 46 min 36 sec ago
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Trump Media reports $19 million loss in third quarter on TV streaming costs

  • Trump Media & Technology Group said the figure includes $12.1 million in legal fees
  • It also reported $3.9 million in research and development spend

Former US President Donald Trump’s media company reported a net loss of $19.2 million in the third quarter, due to legal fees and costs tied to its TV streaming deal.
Trump Media & Technology Group said the figure includes $12.1 million in legal fees in the quarter, stemming from its acquisition of TV streaming technology in August and residual fees related to its SPAC deal in March.
It also reported $3.9 million in research and development spend.
Shares of the company reversed earlier losses in extended trading and were last trading about 2 percent higher.
The report comes as the US presidential election is in the final stretch, with polls showing Trump and current vice president Kamala Harris running neck and neck, as the world awaits the results of one of the most unusual elections in modern US history.
Shares of Trump Media, which operates the Truth Social media platform, have seen wild swings in recent days with the stock serving as something of a proxy for Trump’s chances of election.
Trump Media said its revenue was $1 million for the quarter ended September and had cash and cash equivalents of $672.9 million, including short-term investments, with no debt. 


BBC staff in open letter accuse broadcaster of pro-Israel bias

Updated 03 November 2024
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BBC staff in open letter accuse broadcaster of pro-Israel bias

  • Over 100 employees demand corporation ‘recommit to fairness, accuracy and impartiality’
  • Letter signed by more than 230 figures in UK’s media industry, other sectors

LONDON: More than 100 BBC employees have accused the British broadcaster of pro-Israel bias in its coverage of the Gaza war.

The claim was made in an open letter signed by more than 230 figures in the UK’s media industry and other sectors, who said the public broadcaster has failed to provide “fair and accurate” coverage of the conflict. It was sent to Tim Davie, director general of the BBC.

The letter, first seen by The Independent, said the BBC must “recommit to fairness, accuracy and impartiality.”

The BBC employees who signed the letter did so anonymously, with one telling The Independent that “so many of us feel paralysed by levels of fear.”

They added: “Colleagues have left the BBC in recent months because they just don’t believe our reporting on Israel and Palestine is honest.”

Prominent members of Britain’s political, media and academic class signed the letter, including Sayeeda Warsi, a Muslim member of the House of Lords; historian William Dalrymple; actress Juliet Stevenson; Dr. Catherine Happer, a senior lecturer in sociology and director of media at the University of Glasgow; Rizwana Hamid, director at the Centre for Media Monitoring; broadcaster John Nicolson; and columnist Owen Jones.

The BBC must “robustly challenge Israeli government and military representatives in all interviews,” the signatories said.

In September, BBC Chairman Samir Shah said the board would “seriously consider” a review into the broadcaster’s Middle East coverage.

It followed claims by Jewish groups that the BBC is suffering from an “extreme” anti-Israel bias and that it is failing to properly manage complaints.

The open letter calls on the BBC to make new editorial commitments, including “reiterating that Israel does not give external journalists access to Gaza; making it clear when there is insufficient evidence to back up Israeli claims; making clear where Israel is the perpetrator in article headlines; and including regular historical context predating October 2023.”

One example of a “dehumanizing and misleading headline” cited by signatories related to Israel’s killing of 6-year-old Hind Rajab in January this year. The BBC headline read: “Hind Rajab, 6, found dead in Gaza days after phone calls for help.”

The letter to the BBC said: “This was not an act of God. The perpetrator, Israel, should have been in the headline, and it should have been clear that she was killed.”

Another anonymous BBC employee told The Independent: “Palestinians are always treated as an unreliable source and we constantly give Israel’s version of events primacy despite the IDF’s (Israel Defense Forces) well-documented track record of lying.

“We often seem to prefer to leave Israel out of the headline if at all possible or cast doubt on who could be to blame for airstrikes.

“The verification level expected for anything related to Gaza hugely outweighs what is the norm for other countries.”

In response to the letter, a BBC spokesperson said the broadcaster holds itself “to very high standards,” adding: “This conflict is one of the most polarising stories to report on, and we know people feel very strongly about how this is being reported.

“The BBC receives almost equal measure of complaints asserting that we are biased towards Israel, as we do asserting we are biased against it.

“This does not mean we assume we are doing something right, and we continue to listen to all criticism — from inside and outside the BBC — and reflect on what we can do better.”


Mauritius reverses ban on social media

Updated 02 November 2024
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Mauritius reverses ban on social media

PORT LUIS, Mauritius: Mauritius on Saturday reversed its decision to block social media until its election that had been prompted by a wire-tapping scandal.
The ban on social media had been in place for 24 hours, with users on the Indian Ocean island unable to access Facebook, Instagram, TikTok and X.
It was due to last until November 11 — the day after the general election.
The ban was prompted by the release of secret recordings of phone calls by politicians, journalists, members of civil society and even foreign diplomats that began to emerge online last month.
The office of Prime Minister Pravind Kumar Jugnauth had said that “the national security and integrity of our republic and our international partners may have been compromised” by the leaks.
But in a statement on Saturday, the Information and Communications Authority said the ban had been lifted after “consultation with competent authorities.”
There had been uproar from opposition parties and local media groups, who rely heavily on social media.
The leaked recordings were released by an account called Missie Moustass (Mr Moustache), primarily on TikTok.
There have been attempts to block the account but it quickly resurfaced elsewhere and has been releasing recordings almost daily.
Among those causing the greatest shock was that of the police commissioner apparently asking a forensic doctor to alter a report into a person who died after being beaten in police custody. A judicial investigation into the death was launched following the leak.
Private calls featuring British High Commissioner Charlotte Pierre also appear to have been leaked.
Jugnauth is seeking re-election as head of the Militant Socialist Movement.
He inherited the premiership on the death of his father in 2017 and secured a victory for his coalition in polls two years later.