Center Court crowd relish Arab stars Ons Jabeur, Mayar Sherif at Dubai Duty Free Tennis Championships

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Ons Jabeur in action at the Dubai Duty Free Tennis Championships. (DDFTC)
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Mayar Sherif in action at the Dubai Duty Free Tennis Championships. (DDFTC)
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Mayar Sherif in action at the Dubai Duty Free Tennis Championships. (DDFTC)
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Updated 15 February 2022
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Center Court crowd relish Arab stars Ons Jabeur, Mayar Sherif at Dubai Duty Free Tennis Championships

  • Tunisian, Egyptian role models revealed their mutual admiration after a day of contrasting fortunes

It was a special day to be an Arab sports fan on Tuesday as Egyptian Mayar Sherif and Tunisian Ons Jabeur played back-to-back matches on Center Court at the Dubai Duty Free Tennis Championships, showcasing the kind of grit and fighting spirit one has come to expect from the two pioneering women on the WTA tour.

While the pair came out with mixed results, Sherif falling to former world number three Elina Svitolina in straight sets before eighth-seeded Jabeur battled past Vera Zvonareva in three, the significance of the occasion was not lost on the buoyant Arab crowd in attendance, who witnessed a rare double-header featuring two talented women from the region competing on UAE soil.

“Mayar is a great player. I met her and her team. It’s so nice to see her here. Hopefully she will get better,” said Jabeur, who last year became the first Arab tennis player in history to be ranked inside the world’s top 10.

“I know it’s not easy to start those tournaments. I’ve been there. I played those tournaments; it was very tough to win the first rounds. I am 100 percent sure she is going to get there.”


Jabeur, 27, has helped pave the way for players like Sherif, who is following in the Tunisian’s footsteps and breaking new ground for Egyptian women in the sport.

World No. 65 Sherif is the first woman from Egypt to be ranked in the top 100 and made her Dubai debut this week courtesy of a wildcard.

The 25-year-old from Cairo has seen Jabeur make history time and time again and is thrilled to be sharing a locker room with the affable Tunisian.

“Of course Ons is a dear friend; I’ve known her since I was 14 years old. She knows my family well, I know her well. She is a lovely personality, so anytime I want to ask her about anything, she gives me advice or offers me whatever I am seeking,” Sherif told Arabic media on Tuesday.

“Even when I told her I’d love to play doubles with her one time, she agreed right away and said she’s looking forward to it.

“It’s a very nice feeling to have this kind of support from someone else on tour, especially from an Arab player. It gives you lots of hope as well, so it’s a great feeling that Ons is around all the time.”

Jabeur was contesting her first match in over a month, having missed the Australian Open with a back injury. The world No. 10 felt rusty during her two-hour 6-2, 2-6, 7-5 win over Zvonareva on Tuesday, and admits staying healthy is her top priority heading into her second-round clash with American Jessica Pegula on Wednesday.

For Sherif, facing two-time Dubai champion Svitolina was a tough initiation, but the Egyptian is ready to confront such challenges in order to take the next steps in her career.

“I came here knowing that every player in the draw is a very tough player, from the top seed all the way to the qualifying rounds. So drawing Svitolina in the first round was not a shock for me — I knew I was going to face someone very good,” said Sherif.

The Center Court stands were full of Egyptian and Tunisian flags on Tuesday, with lots of young kids making their way from school straight to the stadium to catch a glimpse of Sherif or Jabeur.

“It’s very heartwarming to see young Egyptians that come tell me they did a school project about me, or someone sends me a portrait they drew of me as a gift. These things really move me because you know that people are following you and see you as an image that they’re looking up to,” said Sherif.

“They see me as a role model. Of course it’s a bit of pressure on my shoulders but it also gives me lots of motivation to do better and better so people can follow in my footsteps. Seeing kids asking me for photos and telling me they’re proud of me — I carry all that in my heart.”

Unlike Jabeur, who turned pro as a teenager as soon as she wrapped up her junior career, Sherif took the college tennis route, attending Pepperdine University, US, where she reached the semifinals of the NCAA Championship.

Several former college players have made waves on the professional tour, most recently UVA graduate Danielle Collins, who reached the Australian Open final last month.

It is yet another encouraging sign for Sherif, who is thrilled to see her decision to delay her pro career while she developed her game and character during her college tennis years now paying off.

“You hear from many people that going to college would kill your game, going to college would kill your chance of being a professional. But seeing now this happening more often than before, now the players see us that are playing college, and that’s the vision, is that when they finish college, that’s what they want to do,” said Sherif.

“Especially players that were playing while I was there, I see them trying. I think they see us there and they’re, like, ‘if they can do it, why not us too?’

“I think it gives a lot of motivation for the players who are competing at a high competition in college. I’m so proud to be a part of that, to be honest.”

Jabeur’s journey in Dubai continues as Sherif shifts her focus to next week’s Qatar Open in Doha, where once again the two North African women will have an opportunity to inspire an entire Arab population.


NBA–DCT Abu Dhabi long-term renewal expands league’s footprint across UAE

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NBA–DCT Abu Dhabi long-term renewal expands league’s footprint across UAE

  • Academy launch and youth programs headline new agreement which sees pre-season games continue in the capital

ABU DHABI: With New York Knicks orange and Philadelphia 69ers blue splashed across the stands, fans streamed into Etihad Arena on Yas Island last October to watch two of the National Basketball Association’s most well-known franchises take center stage.

The sell-out games were another sign of how far the NBA’s presence in Abu Dhabi and the region has spread, and that footprint expanded further this week when the league and the Department of Culture and Tourism Abu Dhabi confirmed a long-term renewal of their collaboration.

The extension will see pre-season NBA Global Games continue in the emirate alongside the launch of a new NBA Global Academy and expanded youth and fan programming across the UAE.

The agreement formalizes what has increasingly become a year-round NBA presence in the capital. Since the first Abu Dhabi Games in 2022, a stream of high-profile NBA teams has played preseason games in the city — Milwaukee and Atlanta that year, followed by Dallas and Minnesota in 2023, reigning champions Boston Celtics and Denver Nuggets in 2024, and the New York Knicks and Philadelphia 76ers last October — bringing MVP talent such as Giannis Antetokounmpo and Joel Embiid alongside championship rosters and perennial contenders.

Away from the bright lights of Etihad Arena, the NBA’s footprint has filtered into schools and community gyms across the UAE capital. The multiyear collaboration with DCT Abu Dhabi has gone far beyond preseason games, encompassing the Jr. NBA/Jr. WNBA Abu Dhabi League, fan festivals, player appearances and community clinics designed to promote healthy lifestyles and introduce young people to the fundamentals of the sport — an approach that research firm YouGov says has lifted basketball participation in the UAE by 60 percent and expanded the league’s local fanbase by more than 25 percent since the annual preseason visits began.

An NBA Global Academy will be launched in Abu Dhabi and will serve as the global hub for the league’s academy network, operating year-round as an elite basketball development and academic program for top high-school-age student-athletes from the UAE, the Middle East and beyond. The academy will include elite development programming for up to 20 local boys, basketball development activities for local girls and residential programming for up to 24 male prospects from the rest of the world.

Abu Dhabi will also host two annual youth tournaments under the expanded agreement, following the 2025 NBA Academy Showcase at NYU Abu Dhabi from Sept. 25 to 27, which featured elite teenage prospects from NBA Academy Africa in Senegal, IMG Academy in the United States, INSEP in France and Basketball Australia’s Centre of Excellence.

Mohamed Khalifa Al-Mubarak, chairman of DCT Abu Dhabi, said the renewal reflected the emirate’s long-term ambitions in sport and youth development.

“Extending our partnership with the NBA further strengthens Abu Dhabi’s position as the new home of basketball in the Middle East and reinforces our commitment to our youth,” he said.

“The establishment of the NBA Global Academy in Abu Dhabi will open pathways for Emirati and UAE-based athletes, coaches and sports professionals to learn from the world’s best, while our long-term hosting of the NBA Global Games will inspire the next generation.

“Beyond bringing world-class sporting events to our capital, the NBA’s youth programs and grassroots initiatives encourage healthy, active lifestyles and connect our residents to the universal values of sport.”

From the NBA’s perspective, the UAE capital has become one of its most significant overseas platforms.

NBA Deputy Commissioner and Chief Operating Officer Mark Tatum said the collaboration had been instrumental in growing basketball participation and fandom in the UAE and across the Middle East.

“We look forward to building on those efforts in the years to come, including through the launch of an NBA Global Academy that will help develop elite-level players from the region and around the world,” he added.

The extended collaboration will also expand youth development programming that has already reached more than 20,000 boys and girls since 2022, with plans to grow the existing Jr. NBA and Jr. WNBA leagues in Abu Dhabi and Al-Ain to six later this year and 12 by 2028.

The commercial side of the relationship is also evolving, with Experience Abu Dhabi remaining the NBA’s official tourism partner across the Middle East, China and Europe while the deal now extends into Africa, Asia, Canada and Latin America.

With more teams expected, academy graduates emerging and junior leagues expanding, Abu Dhabi’s role in the NBA’s international strategy appears set to deepen. Additional details about future NBA preseason games in Abu Dhabi, including the schedule and participating teams, are expected to be announced later.