Amazon trots out YouTube-sized advertising business

The logo of Amazon is seen at the company logistics center in Lauwin-Planque, northern France. (REUTERS/File Photo)
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Updated 04 February 2022
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Amazon trots out YouTube-sized advertising business

  • Amazon reported ad revenue of $31 billion for 2021, compared to YouTube's $28.8 billion

NEW YORK: Amazon pulled the veil off its sprawling advertising business for the first time on Thursday, revealing a business larger than that of Google’s YouTube.
Amazon reported ad revenue of $9.7 billion for the fourth quarter, up 32 percent from last year, and $31 billion for the year.
YouTube posted $28.8 billion in ad revenue for 2021.
Analyst Benedict Evans on Twitter said that made Amazon’s ad revenue similar in size to the entire global newspaper industry, and Statista put global newspaper annual ad spending at $29.5 billion.
Amazon, known for e-commerce, has a lucrative cloud business, AWS, and the ad business is seen as extremely profitable, although Amazon did not break out those profit numbers.
Amazon serves ads on its website and wake screens of some of its tablets, using search queries by its customers to help target ads. Those ads are often by companies selling on its marketplace.
“Selling digital add space is a cash generative nice-to-have in times of uncertainty,” said Sophie Lund-Yates, equity analyst at Hargreaves Lansdown.
Meta Platforms Inc. shattered confidence in the online advertising industry on Wednesday, saying privacy changes by Apple Inc. had made it harder for advertisers.
An Amazon official however told reporters that brands’ ability to reach consumers across its ad properties was “largely unchanged” after Apple’s changes.
Lund-Yates saw Amazon’s ad business more in line with Google parent Alphabet, which also has its own data about customers from its search system, and shrugged off the Apple changes.
Amazon’s ad revenue growth has been decelerating from 88 percent in the second quarter. But the totals also make it larger by sales than Pinterest and Snap, which also reported strong results on Thursday.
Pinterest posted revenue of $846.7 million for the fourth quarter and Snap reported $1.3 billion. 

 

 

 


Reforms target sustained growth in Saudi real estate sector, says Al-Hogail

Updated 26 January 2026
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Reforms target sustained growth in Saudi real estate sector, says Al-Hogail

RIYADH: The Real Estate Future Forum opened its doors for its first day at the Four Seasons Riyadh, with prominent global and local figures coming together to engage with one of the Kingdom’s most prospering sectors.

With new regulations, laws, and investments underway, 2026 is expected to be a year of momentous progress for the real estate sector in the Kingdom.

The forum opened with a video highlighting the sector’s progress in the Kingdom, during which an emphasis was placed on the forum’s ability to create global reach, representation, as well as agreements worth a cumulative $50 billion

With the Kingdom now opening up real estate ownership to foreigners, this year’s Real Estate Future Forum is placing a great deal of importance on this new milestone and its desired outcomes and impact on the market. 

Aside from this year’s forum’s unique discussions surrounding those developments, it will also be the first of its kind to launch the Real Estate Excellence Award and announce its finalist during the three-day summit.

Minister of Municipalities and Housing and Chairman of the Real Estate General Authority Majed Al-Hogail took to stage to address the diverse audience on the real estate market’s achievements thus far and its milestones to come.

Of those important milestones, he underscored “real estate balance” as a key pillar of the sector’s decisions to implement regulatory tools “with the aim of constant growth which can maintain the vitality of this sector.” He pointed to examples of those regulatory measures, such as the White Land Tax.

On 2025’s progress, the minister highlighted the jump in Saudi family home ownership, which went from 47 percent in 2016 to 66 percent in 2025, keeping the Kingdom’s Vision 2030 goal of 70 percent by the end of the decade on track.

He said the opening of the real estate market to foreigners is an indicator of the sector’s maturity under the leadership of Crown Prince Mohammed bin Salman. He said his ministry plans to build over 300,000 housing units in Riyadh over the next three years.

Speaking to Arab News,  Al-Hogail elaborated on these achievements, stating: “Today, demand, especially local demand, has grown significantly. The mortgage market has reached record levels, exceeding SR900 billion ($240 billion) in mortgage financing, we are now seeing SRC (Saudi Real Estate Refinance Co.) injecting both local and foreign liquidity on a large scale, reaching more than SR54 billion”

Al-Hogail described Makkah and Madinah as unique and special points in the Kingdom’s real estate market as he spoke of the sector’s attractiveness.

 “Today, the Kingdom of Saudi Arabia has become, in international investment indices, one that takes a good share of the Middle East, and based on this, many real estate investment portfolios have begun to come in,” he said. 

Al-Ahsa Gov. Prince Saud bin Talal bin Badr Al-Saud told Arab News the Kingdom’s ability to balance both heritage sites with real estate is one of its strengths.

He said: “Actually the real estate market supports the whole infrastructure … the whole ecosystem goes back together in the foundation of the real estate; if we have the right infrastructure we can leverage more on tourism plus we can leverage more on the quality of life … we’re looking at 2030, this is the vision … to have the right infrastructure the time for more investors to come in real estate, entertainment, plus tourism and culture.”