Meta to integrate WhatsApp with Workplace

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Virgin Atlantic and AstraZeneca both use Workplace to stay connected with employees. (Supplied)
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AstraZeneca started using Workplace as a test for its global manufacturing and supply teams in 2017 and rolled it out across the entire company by 2018. (Supplied)
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Updated 24 January 2022
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Meta to integrate WhatsApp with Workplace

  • Update aims to ease communication between businesses, front-line workers

DUBAI: Meta will launch the integration of WhatsApp with its Workplace platform, with the aim of easing communication between business and employee, especially front-line workers.

The new update, which will release later this year, will allow companies to share posts from Workplace over WhatsApp. The announcement comes on the back of a research report, “Deskless Not Voiceless,” which surveyed 7,000 front-line workers and 1,350 C-suite executives in seven countries.

An overwhelming 94 percent of C-suite executives said that they need to start prioritizing front-line tech in the way that they have historically prioritized office and desk-based technology.

Almost half (45 percent) of front-line workers said that they feel disconnected from their company’s headquarters. Moreover, 75 percent do not completely trust their employers to be transparent about company news and updates.

“At Workplace, we strongly believe that the most successful organizations empower their front-line employees to make a difference and listen to their ideas. So it’s disappointing to see there’s still a clear disconnect between the front line and HQ in 2021,” said Ujjwal Singh, Workplace head of product.

“Our integration with WhatsApp is designed to help fix that,” he added.

Virgin Atlantic and AstraZeneca both use Workplace to stay connected with employees.

“Our front-line teams — whether on the ground or in the skies — are constantly on the move; Workplace allows them to remain connected to Virgin Atlantic, wherever they are in the world and whenever suits them,” said Shai Weiss, CEO of Virgin Atlantic.

AstraZeneca started using Workplace as a test for its global manufacturing and supply teams in 2017 and rolled it out across the entire company by 2018. Today, 70,000 employees in 10 countries use the platform as a way to stay in touch and share ideas.

For example, the company held an event on Workplace, which saw employees submit 56,000 ideas in two weeks, and another event designed to understand lessons from the COVID-19 pandemic resulted in 24,000 ideas being shared.

“Workplace has been key to AstraZeneca’s high employee engagement rates by helping us drive tangible change and adjust to the changing nature of how we all work,” said Alun Metford, head of internal communications at AstraZeneca.

“It will play a central role as we adjust to the next normal,” he added.


UK, France mull social media bans for youth as debate rages

Updated 19 January 2026
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UK, France mull social media bans for youth as debate rages

  • Countries including France and Britain are considering following Australia’s lead by banning children and some teenagers from using social media

PARIS: Countries including France and Britain are considering following Australia’s lead by banning children and some teenagers from using social media, but experts are still locked in a debate over the effectiveness of the move.
Supporters of a ban warn that action needs to be taken to tackle deteriorating mental health among young people, but others say the evidence is inconclusive and want a more nuanced approach.
Australia last month became the first nation to prohibit people under-16s from using immensely popular and profitable social media platforms such as Instagram, Facebook, Tiktok and YouTube.
France is currently debating bills for a similar ban for under-15s, including one championed by President Emmanuel Macron.
The Guardian reported last week that Jonathan Haidt, an American psychologist and supporter of the Australian ban, had been asked to speak to UK government officials.
Haidt argued in his bestselling 2024 book “The Anxious Generation” that too much time looking at screens — particularly social media — was rewiring children’s brains and “causing an epidemic of mental illness.”
While influential among politicians, the book has proven controversial in academic circles.
Canadian psychologist Candice Odgers wrote in a review of the book that the “scary story” Haidt was telling was “not supported by science.”
One of the main areas of disagreement has been determining exactly how much effect using social media has on young people’s mental health.
Michael Noetel, a researcher at the University of Queensland in Australia, told AFP that “small effects across billions of users add up.”
There is “plenty of evidence” that social media does harm to teens, he said, adding that some were demanding an unrealistic level of proof.
“My read is that Haidt is more right than his harshest critics admit, and less right than his book implies,” Noetel said.
Given the potential benefit of a ban, he considered it “a bet worth making.”
After reviewing the evidence, France’s public health watchdog ANSES ruled last week that social media had numerous detrimental effects for adolescents — particularly girls — while not being the sole reason for their declining mental health.
Everything in moderation?
Noetel led research published in Psychological Bulletin last year that reviewed more than 100 studies worldwide on the links between screens and the psychological and emotional problems suffered by children and adolescents.
The findings suggested a vicious cycle.
Excessive screen time — particularly using social media and playing video games — was associated with problems. This distress then drove youngsters to look at their screens even more.
However, other researchers are wary of a blanket ban.
Ben Singh from the University of Adelaide tracked more than 100,000 young Australians over three years for a study published in JAMA Pediatrics.
The study found that the young people with the worst wellbeing were those who used social media heavily — more than two hours a day — or not at all. It was teens who used social networks moderately that fared the best.
“The findings suggest that both excessive restriction and excessive use can be problematic,” Singh told AFP.
Again, girls suffered the most from excessive use. Being entirely deprived of social media was found to be most detrimental for boys in their later teens.
’Appallingly toxic’
French psychiatrist Serge Tisseron is among those who have long warned about the huge threat that screens pose to health.
“Social media is appallingly toxic,” he told AFP.
But he feared a ban would easily be overcome by tech-savvy teens, at the same time absolving parents of responsibility.
“In recent years, the debate has become extremely polarized between an outright ban or nothing at all,” he said, calling for regulation that walks a finer line.
Another option could be to wait and see how the Australian experiment pans out.
“Within a year, we should know much more about how effective the Australian social media ban has been and whether it led to any unintended consequences,” Cambridge University researcher Amy Orben said.
Last week, Australia’s online safety watchdog said that tech companies have already blocked 4.7 million accounts for under 16s.