PIF — driving force behind economic diversification: Year in Review

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Updated 05 January 2022
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PIF — driving force behind economic diversification: Year in Review

  • Several non-oil sectors have been identified as priority sectors in the fund’s diversification plan

DUBAI: This was a crunch year for Saudi Arabia’s sovereign wealth body, the Public Investment Fund, as it announced a five-year strategy to push the Kingdom’s diversification drive.

It picks up from the body’s first five-year plan launched in 2017, when the Saudi government chose the PIF to “lead the charge in building a national economic transformation.”

The fund posted around SR1.5 trillion ($400 billion) in assets under management, at the end of 2020 — growing nearly threefold from SR570 billion from 2015.

The Saudi sovereign wealth fund aims to more than double this growth — targeting around SR4 trillion in assets under management by 2025, with a focus on contributing billions of dollars to the Kingdom’s non-oil gross domestic product.

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Several non-oil sectors have been identified as priority sectors in its diversification plan, such as housing, healthcare and financial services.

But it was tourism that saw the first major announcement from the PIF in 2021.

HIGHLIGHTS

In January, the fund launched Cruise Saudi, which bids to establish a leisure liner industry in the Kingdom.

Another major project in tourism, the Soudah Development Co. in the Asir region, was announced the following month with an investment of SR11 billion.

Other notable PIF announcements in tourism include The Rig — a 150,000 square meter offshore oil-themed tourism destination, the fund partnered with E1 Series to create the world’s first electric powerboat championship and two PIF-owned companies — The Red Sea Development Co. and Amaala — merged to create a Red Sea tourism powerhouse.

In January, the fund launched Cruise Saudi, which bids to establish a leisure liner industry in the Kingdom, in line with the government’s Vision 2030 aspirations of opening Saudi Arabia up to the world.

Another major project in tourism, the Soudah Development Co. in the Asir region, was announced the following month with an investment of SR11 billion.

Other notable PIF announcements in tourism include The Rig — a 150,000 square meter offshore oil-themed tourism destination, the fund partnered with E1 Series to create the world’s first electric powerboat championship and two PIF-owned companies — The Red Sea Development Co. and Amaala — merged to create a Red Sea tourism powerhouse.

The next few months saw the PIF make internal moves to expand its team to capture more domestic and international investment opportunities.

Two deputy governors joined the fund in June — Turqi Al-Nowaiser and Yazeed Alhumeid. Three other senior executives also came into the business — Eyas Al-Dossari, Omar Al-Madhi, and Abdulla Shaker.

Saudi Crown Prince Mohammed bin Salman said the fund invested around SR84 billion this year as it bids to boost the Saudi economy, which has run a deficit for several years and last year was hit by record-low oil prices.

In December, the crown prince announced that around SR75 billion will be invested in the project, led by the PIF’s Central Jeddah Development. The new destination will feature thousands of hotel rooms and residential units, surrounded by major lifestyle and tourism projects over 5.7 million square meters.  

This project aims to add SR47 billion to the Kingdom’s economy by 2030. 

This year also saw major movements in the PIF’s stakes in major companies — including acquiring a 25 percent share in Emaar The Economic City, and publicly offering some of its stake in stc, the Kingdom’s largest telecoms operator.

An eye-catching move saw the PIF, alongside other investors, finally seal a $410 million deal to buy English Premier League football club Newcastle United.

After the high-profile transaction, the Saudi fund assumed a dominant position in the North East club’s new ownership structure, owning 80 percent of shares.

The fund invests outside the Kingdom as a way of bringing value to the Saudi economy, and in 2021, it almost tripled its holdings of US-listed stocks to $43.45 billion in the third quarter – buying shares in retail giant Walmart and social media firm Pinterest among others.

The next four years will be key for the PIF as the Kingdom draws ever nearer to 2030.


RLC Global Forum highlights role of Saudi youth in retail digital shift 

Updated 04 February 2026
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RLC Global Forum highlights role of Saudi youth in retail digital shift 

RIYADH: Saudi Arabia’s young and highly digital population is reshaping how the Kingdom’s retail sector adopts new technologies and artificial intelligence, advancing faster than many global competitors, industry leaders told Arab News. 

Speaking on the sidelines of the RLC Global Forum in Riyadh, executives told Arab News that the intersection of a youthful population and strong investment in AI is driving a shift in the industry’s priorities. 

From understanding consumer behavior to leveraging the Kingdom’s growing status as a global AI leader, Saudi Arabia is becoming as a unique destination for the retail sector to thrive, learn, and evolve in the digital sphere. 

Abdullah Al-Tamimi, CEO of commercial real estate company Hamat Holding, told Arab News that the firm is keen to analyze and understand consumer behavior, with a particular focus on the younger generation as a key part of that insight. 

“Actually, it’s a big part of our day-to-day operation,” he said, adding that the company invests heavily in understanding customer needs and behavior and works to correct any missteps. 

Al-Tamimi emphasized paying close attention to small details, noting that younger consumers are especially sensitive to the overall experience and “deserve that we work around the clock in order to improve it.” 

He added that this focus “can be a competitive advantage for Saudi Arabia as well.” 

Al-Tamimi said that as the younger generation grows accustomed to new technology shaping retail customer experiences, Hamat Holding is leveraging AI to enhance them further. 

“We started a couple of initiatives improving digitalization,” he said, adding that the company sees digital tools as a way to enhance its work by automating day-to-day operations and allowing teams to focus on bigger-picture and more complex tasks. 

While the firm has expanded its use of technology, he stressed it has not replaced human workers, emphasizing the continued importance of human capital for creativity and interaction. “AI is a big part of our strategy,” Al-Tamimi added. 

Amit Keswani Manghnani, chief omnichannel and AI officer at luxury goods retailer and distributor Chalhoub Group, told Arab News that bridging a younger customer base with continuous digital development is key to advancing the Kingdom’s retail strategies. 

On Saudi Arabia’s demographics, he said: “We look at 2030 as really building products which serve especially the younger population, which is growing and very digitally savvy.” 

Manghnani underscored the unique characteristics of the Kingdom’s retail market as a tool for developing effective products and customer experiences. 

“So it’s very digitally savvy, much more than in other markets,” he said, noting that e-commerce penetration is rising not only through online purchases but also via digital catalogs that drive in-store visits. 

Manghnani said investment is focused on making products more digitally accessible and easier to use, while strengthening customer service to meet the expectations of what he described as a demanding but welcome consumer base. “Service excellence, digital — all these things together are how we are tapping into the younger population, which again is extremely savvy.” 

Manghnani reinforced Al-Tamimi’s point that the Kingdom holds a competitive advantage, citing the speed at which its retail and technology industries are aligning. 

“As a market, we’re tending to see the adoption of digital,” he said, referring to AI, data and other forms of digital interaction, adding that these tools are increasingly being combined. 

He noted that this market is moving “much quicker than the other markets.” 

The two-day RLC Global Forum brought together more than 2,000 global leaders, policymakers, and innovators from over 40 countries over the two-day event to define the next chapter of growth across retail, consumer, and lifestyle industries.