Who’s Who: Majid Roshdi, marketing adviser at the Royal Commission for Riyadh City

Majid Roshdi
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Updated 24 December 2021
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Who’s Who: Majid Roshdi, marketing adviser at the Royal Commission for Riyadh City

Majid Roshdi has been the marketing adviser for projects at the Royal Commission for Riyadh City since July.

Prior to this role, he served as the chief of marketing and corporate communications at the Real Estate Development Fund from February 2019.

Before that, he was the director of business development for small and medium-sized enterprises at Tawuniya Insurance.

While being a member of the franchise and marketing committee at the Riyadh Chamber of Commerce and Industry since September 2020, he also heads the chamber’s Marketing Creativity Awards committee, which launched its first Ramadan and National Day campaigns awards in 2021.

He has also served as a Marketing Pioneers Award committee Judge in 2019 and has been a Wa’i Awards judge with the Ministry of Health since 2020.

Roshdi believes that marketing is too important to be left to marketers. He holds that all company members should promote company values and brand essence for the client to get the whole experience they would expect from the brand.

As a marketing enthusiast, he is committed to sharing his views on social media through Twitter and LinkedIn, writing about global and local companies’ stories, focusing on marketing tactics that led to their successes or failures.

He also gives business lectures at many of Saudi Arabia’s top schools to share his views on marketing from a professional standpoint with future generations of business leaders.

With his diverse expertise from food and beverages to insurance and mortgages, he has given many marketing consultations to companies, launching the Saudi Azom Tech cellphone back in January 2021.

Roshdi received a master’s degree in business administration and marketing from Cleveland State University in the US and a bachelor’s degree in marketing from King Fahd University of Petroleum and Minerals in Dhahran.


‘Flying Over Saudi’ launches cinematic aerial experience of Saudi landmarks

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‘Flying Over Saudi’ launches cinematic aerial experience of Saudi landmarks

RIYADH: The Flying Over Saudi experience was launched on Thursday at Boulevard City as part of Riyadh Season, introducing visitors to the first experience of its kind in the Kingdom. 

The attraction provides a cinematic aerial journey using immersive technologies and multisensory effects that display Saudi Arabia’s most significant natural and urban landscapes from a new perspective, the Saudi Press Agency reported.

The experience takes guests on a visual journey over the Kingdom’s diverse terrain, taking in Saudi Arabia’s vast deserts, towering mountains, lush valleys, modern cities, and expansive coastlines, in addition to special views of the Two Holy Mosques in Makkah and Madinah. 

The film is presented in 8K resolution, featuring high-quality footage that captures the Kingdom’s geographic and cultural richness in a matter of minutes.

Each ride lasts about eight minutes, enhanced by sensory effects such as wind, water mist, and natural scent elements, along with innovative seat motion that intensifies the sense of realism and creates an experience close to actual flight. 

The visual and audio technologies work seamlessly together to immerse visitors fully in the scenes presented.

By combining its immersive elements with footage filmed over diverse landscapes, Flying Over Saudi offers Riyadh Season visitors a new perspective of the Kingdom, one that merges advanced technology with local visual identity and highlights one of the widest natural maps extending from north to south and from the coastlines into the heart of the cities.

The launch of this experience exemplifies Riyadh Season’s commitment to delivering high-quality entertainment built on innovation and advanced presentation techniques. It further contributes to introducing visitors, from the Kingdom and abroad, to the beauty and diversity of Saudi Arabia’s destinations, reinforcing the season’s position as a leading platform for world-class immersive experiences.