Majarra launches new Arabic skill for Alexa

Majarra is one of the region’s leading Arabic digital content providers. (Supplied)
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Updated 09 December 2021
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Majarra launches new Arabic skill for Alexa

  • The Harvard Business Review Arabia skill for Alexa will provide daily management tips

ABU DHABI: Majarra, one of the region’s leading Arabic digital content providers, has launched the Harvard Business Review Arabia skill for Alexa to provide daily management tips, making it among the first Arabic skills built for Alexa.

The Arabic-language skill is part of Alexa’s flash briefing news skills, which provide short bursts of information to Alexa users. This particular skill offers users quick management tips when they ask Alexa in Arabic: “What’s new in business today?”

“Majarra wants to be with our users wherever they are, and there is nothing easier than asking for Alexa’s help to get engaging, useful content on the go,” said Dia Haykal, director of brand and partnerships at Majarra.

Haykal indicated that Majarra would be adding more content to Alexa in the future. “We are committed to offering our users the best Arabic content and making it available to them in the format that suits their needs and lifestyle,” she said.

Earlier this year, following a rebrand from Haykal Media to Majarra, the company announced its plan to offer a network of high-quality online content platforms in Arabic through a single subscription. The network includes titles such as Harvard Business Review Arabia, MIT Technology Review Arabia, Stanford Social Innovation Review Arabia, Popular Science Arabia, Psychologies Nafseyati, Fortune and Man Hom, with more launches expected this year.


Bondi Beach attack hero says wanted to protect ‘innocent people’

Updated 30 December 2025
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Bondi Beach attack hero says wanted to protect ‘innocent people’

DUBAI: Bondi Beach shooting hero Ahmed Al Ahmed recalled the moment he ran toward one of the attackers and wrenched his shotgun away, saying the only thing he had in mind was to stop the assailant from “killing more innocent people.” 

Al-Ahmad’s heroism was widely acclaimed in Australia when he tackled and disarmed gunman Sajid Akram who fired at Jewish people attending a Hanukkah event on December 14, killing 15 people and wounding dozens.

“My target was just to take the gun from him, and to stop him from killing a human being’s life and not killing innocent people,” he told CBS News in an interview on Monday.

“I know I saved lots, but I feel sorry for the lost.”

In footage viewed by millions of people, Al Ahmed was seen ducking between parked cars as the shooting unfolded, then wresting a gun from one of the assailants.

He was shot several times in the shoulder as a result and underwent several rounds of surgery.

“I jumped in his back, hit him and … hold him with my right hand and start to say a word like, you know, to warn him, ‘Drop your gun, stop doing what you’re doing’,” Al Ahmed said. 

“I don’t want to see people killed in front of me, I don’t want to see blood, I don’t want to hear his gun, I don’t want to see people screaming and begging, asking for help,” Al Ahmed told the television network.

“That’s my soul asked me to do that, and everything in my heart, and my brain, everything just worked, you know, to manage and to save the people’s life,” he said.

Al Ahmed was at the beach getting a cup of coffee when the shooting occurred.

He is a father of two who emigrated to Australia from Syria in 2007, and works as a fruit seller.  

Local media reported that the Australian government has fast-tracked and granted a number of visas for Al Ahmed’s family following his act of bravery.

“Ahmed has shown the courage and values we want in Australia,” Home Affairs Minister Tony Burke said in a statement.

One of the gunmen, Sajid Akram, 50, was shot and killed by police during the attack. An Indian national, he entered Australia on a visa in 1998.

His 24-year-old son Naveed, an Australian-born citizen, remains in custody on charges including terrorism and 15 murders, as well as committing a “terrorist act” and planting a bomb with intent to harm.

(with AFP)