What We Are Eating Today: Sam’s Ombre in Jeddah

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Updated 03 December 2021
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What We Are Eating Today: Sam’s Ombre in Jeddah

This Jeddah-based cake brand — founded by Samira bin Mahfouz — lets you add a personal touch to your celebrations, with individualized mini-cakes that can be tailored to match each guest’s tastes and personality. It makes a nice change from your run-of-the-mill large birthday cake, for example.

Bin Mahfouz’s Korean lunch box cakes will add some humor to any party, with each cake decorated with miniature figurines and creative sugar models. Bin Mahfouz bases her creations on a short conversation with her customers, to find out about the people who will be receiving the cakes. She begins by drawing up a quick sketch, which she later develops into her mini-cake decoration.

Available flavors include vanilla, chocolate, lemon and raspberry, salted caramel, mocha coffee, and lime. The cakes range in size from 3 to 12 inches, and you can choose the colors. However, Bin Mahfouz likes to offer some element of surprise for her clients, so you do not get to see the results until the cakes arrive. Each mini-cake comes with a sticker related to the party’s theme and — of course — a candle.

Sam’s Ombre is not limited to themed mini-cakes, however. It also offers a wide range of creative layered cakes for special occasions. For more information visit @sams_ombre on Instagram.


Where We Are Going Today: Le Fournil

Updated 11 February 2026
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Where We Are Going Today: Le Fournil

JEDDAH: La Fournil in Jeddah is a bakery that prioritizes wholesome and healthy ingredients.

The bakery’s name comes from the French word for “oven,” reflecting the traditional craftsmanship at the heart of its concept.

The speciality provided is natural yeast sourdough bread, offering a variety of shapes and sizes designed to suit dietary needs, including gluten sensitivity.

Among its standout offerings is the San Francisco-style sourdough bread, which takes up to three days to prepare. 

I sampled the sourdough coated with a traditional blend of Saudi grains. The bread stood out for its balanced texture and rich flavor and paired particularly well when served at home with labnah, salmon and olives.

After purchase, the bread is sliced upon request using a slicing machine and elegantly packed in a paper bag.

Founder and baker Abdulmohsen Bai brings more than 25 years of baking experience to the venture. He oversees production and develops new recipes, adding personal touches to each type of bread. 

La Fournil operates a single branch in Mohammadiyyah and does not supply other bakeries.

One of the bakery’s most distinctive features is its custom-built pizza oven that you see when you first enter the bakery, designed and constructed by Bai himself.

La Fournil offers more than 10 varieties of sourdough bread, with prices ranging from SR7 to SR37 ($1.87 to $9.87) depending on the type and ingredients.

For more information, visit their Instagram @lefournilksa.