DUBAI: US Dutch Palestinian model Gigi Hadid is the face of a new Maybelline campaign, and debuts a fresh hair color and cut alongside the brand’s latest beauty launch.

The campaign promotes Maybelline’s Lash Sensational Body Mascara and features Hadid in an all-black look as she applies the product, with the video highlighting before-and-after shots of her lashes.

One of the most notable features of the clip is Hadid’s new hairstyle, created by Los Angeles-based hairstylist Dimitris Giannetos, who shared images of his work on Instagram, describing the style as a “matte black mini bob.”

The campaign is the latest chapter in Hadid’s long-running relationship with Maybelline. She has worked with the brand for more than 11 years, fronting numerous campaigns promoting a wide range of products.

In September, she was spotted in New York filming for Maybelline. She wore a dark indigo denim jumpsuit with sharp, structured shoulders and short sleeves, detailed with golden-brown contrast stitching and front buttons. The look was finished with a wide black corset-style belt and pointed black ankle boots.

Hadid was photographed alongside a branded truck wrapped in promotional graphics, believed to be teasing the launch of a new brow product.

Another recent project saw her promote Maybelline’s Super Stay lip line. In images shared on Instagram in August, she wore a deep red shade while sipping a hot drink.

“Was thinking about what I want to say to promote our new Super Stay colors … and it had me reminiscing … how wild to have been signed to my @maybelline family for eleven years now??! she wrote to her 76 million followers at the time.

“I have been lucky enough to represent so many products over the years for this brand. I’m so proud of everyone I have had the chance to work with and see grow at Maybelline,” she added.

Over the years, Hadid has also fronted campaigns for the brand’s Sunkisser Hazy Matte Blush, Super Fluff Brow Mousse, Tattoo Studio Liquid Liner and Plump Lifter Gloss, among many others.

Hadid, who has spent more than a decade in the fashion industry, has also fronted campaigns for luxury houses including Versace, Chanel, Fendi, Burberry and Prada, cementing her status as one of the world’s most in-demand models.